12 visual marketing · visual marketing stats kimgarst.com andrewandpete.com visuals are processed...
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BY FORBES TOP TEN INFLUENCER KIM GARST
Created for atomic
12 Visual MarketingExamples to Help You
Master Social Selling
kimgarst.com andrewandpete.com
If you have followed me for any length of time, you know I am a HUGE
proponent of using visual content on social media. In fact, engaging
visual content is the #1 strategy I use on my own social media in order to
drive traffic, engagement and sales. Too many times I see businesses
making visual content mistakes that don’t drive traffic and end up costing
them sales.
Images have a way of grabbing attention, getting people to comment and
share, and of making your content more interesting and more relatable.
Using the right images and videos can also entice click-throughs, thereby
increasing traffic and sales.
by Kim Garst
From Boom Social
andrewandpete.com
12 VISUAL MARKETING EXAMPLES TO HELP YOUMASTER SOCIAL SELLING
Introduction
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A picture tells 1,000 words. I love this photo because it does just that. It gives an immediate sense of what’s happening and it also invokes an emotion, and
people buy on emotion.
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“THUMB-STOPPERS”
I love visual content, and I think it’s the future of social media from
a marketing perspective as it’s what people are engaging with.
I think it really makes my point that graphics are so important. We
live in information-overload. We are very time-constricted, and the
information that we consume is often visual. I call them
“thumb-stoppers”, because you’re scrolling through on your
phone, and something catches your eye and makes you stop, you
look and pay attention. Most of the time I’d bet that the majority of
what you stop on is visual content. I get asked a lot of questions
about this, so here are some statistics...
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VISUAL MARKETING STATS
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Visuals are processed 60,000 times faster by the brain than text
90% of all info transmitted to the brain is visual
Visuals are 40% more likely to be shared than text
46% of people think that website design is how to decide if a
company is legit or not
65% of people are visual learners
People retain 80% of what they see, 20% of what they read and 10%
of what they hear.
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A big issue though with visual marketing is that people often don’t know
what visuals to create! I want to give you 12 core strategies with
examples, to give you some inspiration for your own visual marketing.
5 TYPES OF VISUAL CONTENT
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SLIDESHOWSAND
PRESENTATIONS
INFOGRAPHICSIMAGESVIDEOSPHOTOS
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1. SHARE YOUR PRODUCT BENEFITSThis flexible tripod visual is brilliant – no text whatsoever, but
you’re not in any doubt about what this product does. Sometimes
your graphics don’t need a lot on them. If you’ve got an image that
shows very clearly what it does then just share it! Show what’s in it
for them and share the back end value for how it will impact them.
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2. SHOW THE PRODUCT’S USPShow the end result. What will you get if you use this product –
you’ll get, “the lashes you wish you were born with". They share the
end result people will get if they use this product. The bottom line
is, show the result or what they’re looking for. It’s similar to when
we try to identify that pain point and give it to them, but with
visuals we can show instead of tell!
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3. ASSOCIATE THE PRODUCT WITH A FEELINGPeople buy with their emotions, so if you can tap into emotions
with your visual content it will create more sales for you. If you can
tie in the product with a connected feeling, idea or emotion they
are more likely to engage with the product or service. This example
is that it’s fun to lose weight, and most of us would feel better if we
lost a few pounds, and it makes you feel good when you lose those
5 or 10 pounds, so associating that feeling of accomplishment
through your visual content or what you’re trying to sell will create
more sales for you.
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4. COUPONS / VOUCHERSYou could replicate Amazon’s coupon offer, which they often put
on their Twitter feed. It gives you a link which leads to a whole page
of coupons!
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4. COUPONS / VOUCHERSPull in the pain point and paint the picture at the same time. This
offer identifies the pain point for us but paints the picture for us
too. This is for 50% off but it also says you can build a website
faster. Most of us don’t have website skills and don’t want to wait
around for them either, so this ties in the discount with the
emotion of building a website and how painful that can be
sometimes.
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4. COUPONS / VOUCHERSThe next example includes a great graphic which makes you think
“that looks delicious, I want to buy that” but also offers a coupon.
To get the coupon you have to go to a website and print it off, so
this is a way of driving traffic.
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5. SHOW HOW YOUR PRODUCT SOLVES A PAIN POINT OR ANEED FOR YOUR CUSTOMER.Most of us don’t like to get out and mow our lawn, so here’s a great
example: you don’t have to go out and do it yourself but your lawn
looks great – we do the work for you. It’s emotion-based and ties
into a need as well. Several elements of this graphic work.
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This shows you exactly how it works – you can take credit card
payments straight away and on the go, you can see it and it solves
the pain point. Sometimes you may see something like this and
think “How can I do that?” which is where the creativity comes into
play a little bit. How can you showcase your product or service?
Products are easier of course, but how do you showcase that it
solves a problem for somebody? The answer: Great, simple to
understand copy can do wonders!
5. SHOW HOW YOUR PRODUCT SOLVES A PAIN POINT OR ANEED FOR YOUR CUSTOMER.
6. USER-GENERATED CONTENTUser-generated content (i.e. content generated by your audience)
can work really well. It’s amazing how many people want to share
and be involved in your company or your campaign. Starbucks
have a “how we met” campaign, where people are sharing their
story and how it relates to Starbucks, which has been a hugely
successful campaign.
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6. USER-GENERATED CONTENT
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Another good example is the Coke bottles with people’s names on
which worked incredibly amazing for them. Their sales had not
increased in years before they did this. They did have a market
share and weren’t struggling, but they wanted to increase their
sales and this did an amazing job for them.
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6. USER-GENERATED CONTENTIKEA has a really unique approach to the same concept. It works in
multiple countries, and this is an example from Norway. They did a
campaign where they asked people to take a photograph of
themselves with their favourite product from the latest catalogue
and post them on Instagram. They ended up getting their entire
catalogue chronicled on social media without them having to do
anything themselves. It introduced their products and their new
catalogue into the communities of all those people. That is
amazingly powerful, and sometimes the littlest strategies can have
an incredibly big impact on your business.
7. SHOW DON’T TELLIf you can just show your product in certain scenarios it makes it so
much easier for people to engage with it and ultimately want it.
Many automobile companies have gone to this kind of “native”
advertising – showing their vehicle in a natural environment.
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7. SHOW DON’T TELL
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I love this because I thought it was incredibly clever. They’re
showing the end result – you can look like this. And while they
show the process and what they’ve used to get each result. If I
wanted to contour my face I’d use the product shown, which I
thought was an incredibly clever way to highlight something that’s
value-based to the end user but has application for an actual sale
as well. If a lady looks at this, it shows them what to do and where
to get the products. I’ve seen demonstrations of how to get the
effect, but they don’t show you what tools and resources or
products are used to get this end result.
8. TESTIMONIALSTestimonials are something we’re used to seeing on a website.
Why not make these visual and share them on your social
platforms? If you have a product on Amazon or elsewhere you may
have testimonials that you’re not harnessing.
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8. TESTIMONIALS
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Guy Kawasaki’s book has 281 reviews on Amazon. This is a
goldmine! They could take those reviews and turn them into
exactly what I did – I pull Amazon reviews of my book, make them
visual and share them each and every day on my platforms and
they drive sales each and every day.
8. TESTIMONIALS
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So how is that applicable outside of Amazon? It’s word of mouth,
it’s showcasing that somebody has validated your product or
service. But so often we don’t get around to putting them up or we
just put them on our website. Create some visual content so that
people know you have a great product or service, and it’s not
coming from you, it’s coming from somebody else! And the people
that you highlight, they’re also sharing it because now their photo
is on your visual content. They love it because you’re giving them
kudos for giving you kudos, which is pretty clever.
9. HASHTAGS ARE SELLING TOOLS
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This is the best example I found. Wendy’s are running a
competition where you have to buy first, then tweet a photo with a
hashtag. It’s a great way to create user-driven content and sales at
the same time! If you have products that you could leverage in a
similar way you should.
10. VIDEO SELLSVideo, especially used on Facebook right now, is very valuable.
Chalene Johnson does amazing things with short videos which can
be used on Instagram and Facebook. She’s a fitness expert and
does short demonstrations on fitness. It’s an indirect way to
showcase her expertise, add value to her audience and generate
sales.
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10. VIDEO SELLS
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People get so wrapped up trying to get video out there, worrying
that they don’t have the right tools or resources, when the reality is
that all you really need is your smart phone. That’s good enough
today, you don’t need a full-blown video room with lights and so
on, people just want real and they want live engagement.
This video is a girl giving cupcake icing techniques and I’ve seen a
lot of this on Facebook recently, where cake decorators have been
showcasing specific techniques. She also has a call to action in her
video which is incredibly valuable. “Want to learn to make amazing
cakes? Click here to check out these online courses”. She’s selling
her courses but giving away valuable content! You don’t
necessarily need a product, just come up with a way to creatively
showcase your product or service in a way that people engage
with, has a value proposition and can lead to a sale.
11. SHOW CREATIVELYLots of people say “products are easier!” but you can use your
creativity to show off your services too. If you have an online
offering, you could share snaps of your screen. The app ‘place it’ is
great for this. For offline services, think about how you can capture
your service in action, remembering to tie it into all previous
points.
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12. SLIDESHARE TO DRIVE TRAFFICAND EMAIL SUBSCRIBERSAn often overlooked way of creating visual content, but one that I
love, is by turning your blog posts into Slideshares. Slideshare is a
great platform that can be embeded across many other platforms!
What I really like about it is that you can use Slideshare to build
your list by offering Lead Magnets. This is also a great way of
repurposing your written content into visual.
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HOW TO ACTUALLY CREATE VISUALS
These strategies are all well and good but you need the tools to
actually implement them… and we all aren’t graphic designers.
There are two ways to create great visual content – share other
people’s or create your own.
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OTHER PEOPLE’S CONTENTA great place to find great visual content to share is
PostPlanner.com, the best place for proven viral content. You can
use this marketing tool to find content that has been widely
shared, liked and commented on and share it yourself.
This gives you an edge because you know what people are
currently liking, sharing and engaging with.
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HOW TO CREATE YOUR OWN VISUALS
PHOTOS
There are some free photos sites out there, but I want to give a
warning on this. Sometimes, when you find content that is
supposedly copyright-free, at a later point those copyrights can be
sold to a company such as Getty Images, and then Getty will come
after the people who’ve used the photos when they were free. I
want you to be aware that this could be a problem for you.
Here are some free sites that you can use without violating
copyrights:
- www.pexels.com
- www.picjumbo.com
- www.blogphoto.tv
- www.gratisography.com
- www.unsplash.com
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DESIGN SOFTWARE
So here is a list of tools for you to go take a look at (some are free,
some have free versions, and some are paid), which will enable you
to create visuals for your Social Media, relatively easily.
- Picmonkey is one resource which is pretty great. I don’t use it
nearly as much as some people do, but it’s easy to use.
- I am a huge fan of Canva, and there is a totally free platform as
well as the option of a pro account.
- Piktochart is great for infographics.
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APPS
There are also phone apps you can use, and there are lots to
choose from. Here are a few I use:
- Rhonna Designs is a little more complicated to use but it has a lot
of layering features and creates amazing graphics.
- Word Swag is great for adding words to images.
- Layout and Hyperlapse for Instagram.
- VSCO Cam.
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VIDEO
For video, a lot of the Social Media Apps have their own in built
apps for quickly shooting video.
Live Streaming is also going to get more important in Social Media,
we are just seeing the start of this now. Periscope, Blab and
Facebook Live make it super easy to broadcast video to the world.
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If you really want to succeed with visual marketing on social,
here is a final top tip for you. Remember visuals are for your
customer, not for you. So before you start creating any piece
of visual marketing, ask yourself 1 question... what’s in it for
them?
Kim Garst
Conclusion
andrewandpete.comkimgarst.com
Kim Garst is a superstar in the quickly emerging social
selling space and CEO of Boom! Social Media
Marketing. She has taken her 20+ years of online
business-building experience and married it with her
dominant social media position as a Forbes Top 50
Social Media Power Influencer and leader of a social
media community of over 500,000 people to create a
truly unique, highly levered and profitable integrated
digital/social media marketing model which she
teaches her community members, clients and
customers.
Kim’s recent accolades include: #1 on the Top 100
Digital Marketing Experts, Forbes Top 10 Social Media
Women Influencers List, Social Media Examiner Top
Social Media Blogs and Social Media Examiner Top 10
Small Business Facebook Pages. Kim is also a
featured writer for the Huffington Post.
by Kim Garst,From Boom! Social
www.kimgarst.com
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