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BY FORBES TOP TEN INFLUENCER KIM GARST Created for atomic 12 Visual Marketing Examples to Help You Master Social Selling kimgarst.com andrewandpete.com

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Page 1: 12 Visual Marketing · VISUAL MARKETING STATS kimgarst.com andrewandpete.com Visuals are processed 60,000 times faster by the brain than text 90% of all info transmitted to the brain

BY FORBES TOP TEN INFLUENCER KIM GARST

Created for atomic

12 Visual MarketingExamples to Help You

Master Social Selling

kimgarst.com andrewandpete.com

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If you have followed me for any length of time, you know I am a HUGE

proponent of using visual content on social media. In fact, engaging

visual content is the #1 strategy I use on my own social media in order to

drive traffic, engagement and sales. Too many times I see businesses

making visual content mistakes that don’t drive traffic and end up costing

them sales.

Images have a way of grabbing attention, getting people to comment and

share, and of making your content more interesting and more relatable.

Using the right images and videos can also entice click-throughs, thereby

increasing traffic and sales.

by Kim Garst

From Boom Social

andrewandpete.com

12 VISUAL MARKETING EXAMPLES TO HELP YOUMASTER SOCIAL SELLING

Introduction

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A picture tells 1,000 words. I love this photo because it does just that. It gives an immediate sense of what’s happening and it also invokes an emotion, and

people buy on emotion.

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kimgarst.com

“THUMB-STOPPERS”

I love visual content, and I think it’s the future of social media from

a marketing perspective as it’s what people are engaging with.

I think it really makes my point that graphics are so important. We

live in information-overload. We are very time-constricted, and the

information that we consume is often visual. I call them

“thumb-stoppers”, because you’re scrolling through on your

phone, and something catches your eye and makes you stop, you

look and pay attention. Most of the time I’d bet that the majority of

what you stop on is visual content. I get asked a lot of questions

about this, so here are some statistics...

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VISUAL MARKETING STATS

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Visuals are processed 60,000 times faster by the brain than text

90% of all info transmitted to the brain is visual

Visuals are 40% more likely to be shared than text

46% of people think that website design is how to decide if a

company is legit or not

65% of people are visual learners

People retain 80% of what they see, 20% of what they read and 10%

of what they hear.

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andrewandpete.com

A big issue though with visual marketing is that people often don’t know

what visuals to create! I want to give you 12 core strategies with

examples, to give you some inspiration for your own visual marketing.

5 TYPES OF VISUAL CONTENT

kimgarst.com

SLIDESHOWSAND

PRESENTATIONS

INFOGRAPHICSIMAGESVIDEOSPHOTOS

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1. SHARE YOUR PRODUCT BENEFITSThis flexible tripod visual is brilliant – no text whatsoever, but

you’re not in any doubt about what this product does. Sometimes

your graphics don’t need a lot on them. If you’ve got an image that

shows very clearly what it does then just share it! Show what’s in it

for them and share the back end value for how it will impact them.

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2. SHOW THE PRODUCT’S USPShow the end result. What will you get if you use this product –

you’ll get, “the lashes you wish you were born with". They share the

end result people will get if they use this product. The bottom line

is, show the result or what they’re looking for. It’s similar to when

we try to identify that pain point and give it to them, but with

visuals we can show instead of tell!

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3. ASSOCIATE THE PRODUCT WITH A FEELINGPeople buy with their emotions, so if you can tap into emotions

with your visual content it will create more sales for you. If you can

tie in the product with a connected feeling, idea or emotion they

are more likely to engage with the product or service. This example

is that it’s fun to lose weight, and most of us would feel better if we

lost a few pounds, and it makes you feel good when you lose those

5 or 10 pounds, so associating that feeling of accomplishment

through your visual content or what you’re trying to sell will create

more sales for you.

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4. COUPONS / VOUCHERSYou could replicate Amazon’s coupon offer, which they often put

on their Twitter feed. It gives you a link which leads to a whole page

of coupons!

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kimgarst.com andrewandpete.com

4. COUPONS / VOUCHERSPull in the pain point and paint the picture at the same time. This

offer identifies the pain point for us but paints the picture for us

too. This is for 50% off but it also says you can build a website

faster. Most of us don’t have website skills and don’t want to wait

around for them either, so this ties in the discount with the

emotion of building a website and how painful that can be

sometimes.

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4. COUPONS / VOUCHERSThe next example includes a great graphic which makes you think

“that looks delicious, I want to buy that” but also offers a coupon.

To get the coupon you have to go to a website and print it off, so

this is a way of driving traffic.

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5. SHOW HOW YOUR PRODUCT SOLVES A PAIN POINT OR ANEED FOR YOUR CUSTOMER.Most of us don’t like to get out and mow our lawn, so here’s a great

example: you don’t have to go out and do it yourself but your lawn

looks great – we do the work for you. It’s emotion-based and ties

into a need as well. Several elements of this graphic work.

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This shows you exactly how it works – you can take credit card

payments straight away and on the go, you can see it and it solves

the pain point. Sometimes you may see something like this and

think “How can I do that?” which is where the creativity comes into

play a little bit. How can you showcase your product or service?

Products are easier of course, but how do you showcase that it

solves a problem for somebody? The answer: Great, simple to

understand copy can do wonders!

5. SHOW HOW YOUR PRODUCT SOLVES A PAIN POINT OR ANEED FOR YOUR CUSTOMER.

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6. USER-GENERATED CONTENTUser-generated content (i.e. content generated by your audience)

can work really well. It’s amazing how many people want to share

and be involved in your company or your campaign. Starbucks

have a “how we met” campaign, where people are sharing their

story and how it relates to Starbucks, which has been a hugely

successful campaign.

kimgarst.com andrewandpete.com

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6. USER-GENERATED CONTENT

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Another good example is the Coke bottles with people’s names on

which worked incredibly amazing for them. Their sales had not

increased in years before they did this. They did have a market

share and weren’t struggling, but they wanted to increase their

sales and this did an amazing job for them.

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6. USER-GENERATED CONTENTIKEA has a really unique approach to the same concept. It works in

multiple countries, and this is an example from Norway. They did a

campaign where they asked people to take a photograph of

themselves with their favourite product from the latest catalogue

and post them on Instagram. They ended up getting their entire

catalogue chronicled on social media without them having to do

anything themselves. It introduced their products and their new

catalogue into the communities of all those people. That is

amazingly powerful, and sometimes the littlest strategies can have

an incredibly big impact on your business.

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7. SHOW DON’T TELLIf you can just show your product in certain scenarios it makes it so

much easier for people to engage with it and ultimately want it.

Many automobile companies have gone to this kind of “native”

advertising – showing their vehicle in a natural environment.

kimgarst.com andrewandpete.com

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7. SHOW DON’T TELL

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I love this because I thought it was incredibly clever. They’re

showing the end result – you can look like this. And while they

show the process and what they’ve used to get each result. If I

wanted to contour my face I’d use the product shown, which I

thought was an incredibly clever way to highlight something that’s

value-based to the end user but has application for an actual sale

as well. If a lady looks at this, it shows them what to do and where

to get the products. I’ve seen demonstrations of how to get the

effect, but they don’t show you what tools and resources or

products are used to get this end result.

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8. TESTIMONIALSTestimonials are something we’re used to seeing on a website.

Why not make these visual and share them on your social

platforms? If you have a product on Amazon or elsewhere you may

have testimonials that you’re not harnessing.

kimgarst.com andrewandpete.com

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8. TESTIMONIALS

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Guy Kawasaki’s book has 281 reviews on Amazon. This is a

goldmine! They could take those reviews and turn them into

exactly what I did – I pull Amazon reviews of my book, make them

visual and share them each and every day on my platforms and

they drive sales each and every day.

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8. TESTIMONIALS

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So how is that applicable outside of Amazon? It’s word of mouth,

it’s showcasing that somebody has validated your product or

service. But so often we don’t get around to putting them up or we

just put them on our website. Create some visual content so that

people know you have a great product or service, and it’s not

coming from you, it’s coming from somebody else! And the people

that you highlight, they’re also sharing it because now their photo

is on your visual content. They love it because you’re giving them

kudos for giving you kudos, which is pretty clever.

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9. HASHTAGS ARE SELLING TOOLS

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This is the best example I found. Wendy’s are running a

competition where you have to buy first, then tweet a photo with a

hashtag. It’s a great way to create user-driven content and sales at

the same time! If you have products that you could leverage in a

similar way you should.

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10. VIDEO SELLSVideo, especially used on Facebook right now, is very valuable.

Chalene Johnson does amazing things with short videos which can

be used on Instagram and Facebook. She’s a fitness expert and

does short demonstrations on fitness. It’s an indirect way to

showcase her expertise, add value to her audience and generate

sales.

kimgarst.com andrewandpete.com

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10. VIDEO SELLS

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People get so wrapped up trying to get video out there, worrying

that they don’t have the right tools or resources, when the reality is

that all you really need is your smart phone. That’s good enough

today, you don’t need a full-blown video room with lights and so

on, people just want real and they want live engagement.

This video is a girl giving cupcake icing techniques and I’ve seen a

lot of this on Facebook recently, where cake decorators have been

showcasing specific techniques. She also has a call to action in her

video which is incredibly valuable. “Want to learn to make amazing

cakes? Click here to check out these online courses”. She’s selling

her courses but giving away valuable content! You don’t

necessarily need a product, just come up with a way to creatively

showcase your product or service in a way that people engage

with, has a value proposition and can lead to a sale.

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11. SHOW CREATIVELYLots of people say “products are easier!” but you can use your

creativity to show off your services too. If you have an online

offering, you could share snaps of your screen. The app ‘place it’ is

great for this. For offline services, think about how you can capture

your service in action, remembering to tie it into all previous

points.

kimgarst.com andrewandpete.com

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12. SLIDESHARE TO DRIVE TRAFFICAND EMAIL SUBSCRIBERSAn often overlooked way of creating visual content, but one that I

love, is by turning your blog posts into Slideshares. Slideshare is a

great platform that can be embeded across many other platforms!

What I really like about it is that you can use Slideshare to build

your list by offering Lead Magnets. This is also a great way of

repurposing your written content into visual.

kimgarst.com andrewandpete.com

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HOW TO ACTUALLY CREATE VISUALS

These strategies are all well and good but you need the tools to

actually implement them… and we all aren’t graphic designers.

There are two ways to create great visual content – share other

people’s or create your own.

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OTHER PEOPLE’S CONTENTA great place to find great visual content to share is

PostPlanner.com, the best place for proven viral content. You can

use this marketing tool to find content that has been widely

shared, liked and commented on and share it yourself.

This gives you an edge because you know what people are

currently liking, sharing and engaging with.

kimgarst.com andrewandpete.com

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HOW TO CREATE YOUR OWN VISUALS

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PHOTOS

There are some free photos sites out there, but I want to give a

warning on this. Sometimes, when you find content that is

supposedly copyright-free, at a later point those copyrights can be

sold to a company such as Getty Images, and then Getty will come

after the people who’ve used the photos when they were free. I

want you to be aware that this could be a problem for you.

Here are some free sites that you can use without violating

copyrights:

- www.pexels.com

- www.picjumbo.com

- www.blogphoto.tv

- www.gratisography.com

- www.unsplash.com

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DESIGN SOFTWARE

So here is a list of tools for you to go take a look at (some are free,

some have free versions, and some are paid), which will enable you

to create visuals for your Social Media, relatively easily.

- Picmonkey is one resource which is pretty great. I don’t use it

nearly as much as some people do, but it’s easy to use.

- I am a huge fan of Canva, and there is a totally free platform as

well as the option of a pro account.

- Piktochart is great for infographics.

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APPS

There are also phone apps you can use, and there are lots to

choose from. Here are a few I use:

- Rhonna Designs is a little more complicated to use but it has a lot

of layering features and creates amazing graphics.

- Word Swag is great for adding words to images.

- Layout and Hyperlapse for Instagram.

- VSCO Cam.

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VIDEO

For video, a lot of the Social Media Apps have their own in built

apps for quickly shooting video.

Live Streaming is also going to get more important in Social Media,

we are just seeing the start of this now. Periscope, Blab and

Facebook Live make it super easy to broadcast video to the world.

kimgarst.com andrewandpete.com

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If you really want to succeed with visual marketing on social,

here is a final top tip for you. Remember visuals are for your

customer, not for you. So before you start creating any piece

of visual marketing, ask yourself 1 question... what’s in it for

them?

Kim Garst

Conclusion

andrewandpete.comkimgarst.com

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Kim Garst is a superstar in the quickly emerging social

selling space and CEO of Boom! Social Media

Marketing. She has taken her 20+ years of online

business-building experience and married it with her

dominant social media position as a Forbes Top 50

Social Media Power Influencer and leader of a social

media community of over 500,000 people to create a

truly unique, highly levered and profitable integrated

digital/social media marketing model which she

teaches her community members, clients and

customers.

Kim’s recent accolades include: #1 on the Top 100

Digital Marketing Experts, Forbes Top 10 Social Media

Women Influencers List, Social Media Examiner Top

Social Media Blogs and Social Media Examiner Top 10

Small Business Facebook Pages. Kim is also a

featured writer for the Huffington Post.

by Kim Garst,From Boom! Social

www.kimgarst.com

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GET MY COPY!WWW.KIMGARST.COM/BEYOUBOOK

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Page 40: 12 Visual Marketing · VISUAL MARKETING STATS kimgarst.com andrewandpete.com Visuals are processed 60,000 times faster by the brain than text 90% of all info transmitted to the brain

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Founders of atomic, Andrew and Pete love working

with smaller companies to help them with their

marketing. High energy speakers and marketing

consultants, always looking for exciting new ways to

help you stand out from the crowd.

This was created for you byAndrew and Pete for atomic

www.andrewandpete.com/atomic

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Marketing for the small but mighty

For more amazing eBooks like this from world leading experts please visit

our site: www.joinatomic.com. Where we aim to provide small

businesses with the best and latest marketing advice, delivered in a fun

and ultra practical way. It’s like having your own marketing company, but

at a fraction of the cost!

JOIN ATOMIC TODAY:WWW.ANDREWANDPETE.COM/ATOMIC

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Marketing for the small but mighty

Copyright Kim Garst. Design by Andrew and Pete.

Thanks forreading!