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VetsMyWay-Connecting Pets with Vets!TRANSCRIPT
Connecting Pets with Vets!
Practice ChallengesMarketing Goals for Clinical Practice:
Add new clients
Promote your practice to existing clients
Fill empty appointment times Reward your best clients
Develop an online and social media presence
Facilitate appointment scheduling
*All the above goals drive revenue for your practice and increase patient loyalty, but have been difficult and expensive to do in the past
Practice ChallengesWhy Promote Your Practice?
Fewer people are taking their pets for routine veterinary care.
The AVMA is promoting Wellness Plans as well as use of social media and online marketing to increase pet owner awareness
Fill empty appointment space with the clients you enjoy delivering the services you like to perform
Results of the 2007 AVMA survey of US pet-owning households regarding use of veterinary services and expenditure, JAVMA Vol 233, No. 5, September 1, 2008
Practice ChallengesTraditional Solutions:
Print Advertising –Newspapers, Magazines
Phone Book
Word of Mouth
Coupons
Direct Mail
Local Displays/Banners
Events / Sponsorships
Practice ChallengesOne Client’s Marketing Costs vs. VetsMyWay:
Practice Challenges
Most practices want to participate in online, social media, and mobile marketing
Most are not sure how to accomplish this goal.
Lack of technology to market to new and existing patients via social, mobile and internet channels
Market TrendsWhat does your practice need to know to stay ahead of the curve?
234 million Americans have used a mobile device, 116 million of those own their own smart phone
89.9 million consumers accessed retail content on their devices, just in July 2012 alone
Smartphones will have influenced $159 billion in sales through 2012
Market TrendsWhat does your practice need to know to stay ahead of the curve?
70% of adult social networkers shop online
Social Media use has increased 356% in the US since 2006
9/10 mobile searches lead to action- OVER HALF lead to purchase
Projections by 2015: Mobile Commerce 15 Billion Social Commerce 30 Billion
VetsMyWay:A complete turn-key e-commerce solution
VetsMyWay is a company built with the singular goal of helping veterinarians increase their revenue and patient loyalty through the use of emerging technologies.
Your VetsMyWay Multi-Channel Marketing Platform can include:
① New Client Data Collection Platform for Social & Mobile Engagement (includes iPad)
② Practice Visibility in our Online Directory③ Online Veterinarian Practice Profile Page④ Online Appointment Scheduling ⑤ Email Campaigns ⑥ Social Campaigns⑦ Mobile / SMS Campaigns⑧ DataMyWay- Data Analytics⑨ Secure E-Commerce Financial Transactions
The VetsMyWay Solution:1. Online Directory
We provide an online directory which highlights your practice
The platform allows new and existing clients to locate and learn about you and your practice
The VetsMyWay Solution:2. Online and Mobile Practice Profile
We provide an online profile page for your practice on both our mobile app and our VetsMyWay website
The VetsMyWay Solution:3. Data Collection via iPad and Snap Tags
Our DataMyWay- iPad solution helps your practice collect actionable data to engage your patients for future opportunity
Use Snap Tags to build your practice brand, remotely collect data and engage new clients
VetsMyWay- Elite:iPad Included
Collect the necessary new client information to engage, communicate and increase loyalty to your practice; via
social and mobile channels
① Client name② Email address③ Mobile number④ Pet’s name⑤ Pet’s Birthday
DataMyWay- Snap Tags
Snap Tags are a unique, virtually limitless application to capture potential patient data, while building brand recognition and loyalty
Snap Tags are linked to share captured information with your VetsMyWay Marketing Command Center
The VetsMyWay Solution:4. Create Offers to Cultivate New Clients
Create offers to reward your best clients
Fill empty appointment times
Bring in clients for wellness care
Use our Top Ten Care Plans to bring new and existing clients to your practice
The VetsMyWay Solution:4. Create Offers to Cultivate New Clients
New patients find your offers on the VetsMyWay website
Distribute to your existing patients via email, text messaging, Facebook and Twitter
Patients can share the offer via email, text, Facebook and Twitter
Harness the Power of Offers Shared Via Multiple Channels
Social commerce sales will grow from $9.2 billion in 2012 to $30 billion in 2015. VetsMyWay gives your practice the edge in the Social Commerce revolution.
The VetsMyWay Solution:5. Secure e Commerce Transaction
Your clients will purchase the offer at the point of contact via our mobile app or website
Patients redeem offer at the time of the visit
RedemtionMyWay
4 agile options to redeem a client/patient purchase:
① Integrated Mobile Scanner② Manuel Code Entry③ Text Redemption④ Integrated 800 #
The VetsMyWay Solution:6. Schedule an appointment online
Our appointment scheduling feature allows your patient to schedule an appointment online via our website or mobile app
Platform streamlines front office operations
The VetsMyWay Solution:7. Data Analytics
Robust data analytics allow you to track the results of your marketing
Know your Return On Investment using VetsMyWay
Retain your patients
Grow your practice
The VetsMyWay SolutionSummary
Ability to engage your patients with an offer via email, text, Facebook and Twitter through PC and mobile device
Increase patient loyalty with exclusive private offerings
Viral on-line market penetration via connected social media portals
Have an Online presence with our Vet Directory and Online Practice Profile
Online Appointment Scheduling
VetsMyWay Mobile
Promotion of your practice and practice recognition through use of DataMyWay- Elite and Snap Tags
Next Steps
Choose the VetsMyWay solution that best fits your practice goals
Complete on-line or hardcopy order form
Submit practice’s logo for DataMyWay new patient engagement screen
Submit email list(s) and pictures to your Practice Support Representative
Determine the initial 4 offers and expected launch dates