12/22/2015 1 successful communication on structural funds seminar on 10 november 2003, brussels...
TRANSCRIPT
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Successful communication on Structural FundsSuccessful communication on Structural FundsSeminar on 10 November 2003, Brussels
European Commission
Regional Policy
Workshop 2
Explaining fund accession procedures: meeting the expectations of potential beneficiaries
The Commission’s point of view
Wolfgang PetzoldDirectorate-General for Regional Policy
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Successful communication on Structural FundsSuccessful communication on Structural FundsSeminar on 10 November 2003, Brussels
European Commission
Regional Policy
Who is the potential beneficiary?
...is defined in regulations 1260/1999, Art. 9,18 and 1159/2000 (“potential” vs. “final”)
...can vary a lot: enterprises, universities, NGO, individuals...
...read again Art. 2.1 of reg. 1159: “regional/local authorities, ...economic and social partners,... equal opportunities/environmental organisations...”
...depends on: programme, measure, action and delivery system
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Successful communication on Structural FundsSuccessful communication on Structural FundsSeminar on 10 November 2003, Brussels
European Commission
Regional Policy
What can the potential beneficiary expect?
...clear and structured information on application and selection procedures, general programme overview, results of the programme/projects
...easy and constant access to information
...”transparency of the assistance” (reg. 1159/2000)
...people designated and able to inform about the intervention (Art. 3.1.3 of reg. 1159/2000)
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Successful communication on Structural FundsSuccessful communication on Structural FundsSeminar on 10 November 2003, Brussels
European Commission
Regional Policy
How to inform and motivate a larger numberof potential beneficiaries?
...two key principles: awareness and transparency
...which lead to different choices of strategies and tools
...and are linked to the definition of potential beneficiaries in the programme complements and communication action plans
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Successful communication on Structural FundsSuccessful communication on Structural FundsSeminar on 10 November 2003, Brussels
European Commission
Regional Policy
What means transparency in this context?
...see again Art. 3.2.1 of reg. 1159/2000
...obligation for managing authorities to inform about content, progress, management, monitoring, evaluation of the intervention
...right of the beneficiaries to be informed about their applications and a selected projects
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Successful communication on Structural FundsSuccessful communication on Structural FundsSeminar on 10 November 2003, Brussels
European Commission
Regional Policy
What is the added value of communication in explaining access and application procedures to the funds?
...communication means “facilitating” and even simplifying application to funds
...effective communication means: listen before you talk
...managing authorities are not communicators by nature