12/23/2008 ConfidentialCopyright @ tyBit, Inc 2007-2009 all rights reserved.

Clarence Briggs

CEO and President

tyBit, Inc. / AIT, Inc.

AdParity

12/23/2008 ConfidentialCopyright @ tyBit, Inc 2007-2009 all rights reserved.

• AIT Inc, www.AIT.com Hosting & Domain Services

• AIT Founded 1996 – 12+ Years Profitable

• AIT Never Taken Outside Equity / Investment

• Long Term Management Team – Overlaps tyBittyBit

• AIT 2 x INC 500 & 3 x D&T Awards

• AIT advertises with Google - victim of Click FraudClick Fraud

• AIT Experience Leads to tyBittyBit @ @ www.tyBit.com

Our Background

12/23/2008 ConfidentialCopyright @ tyBit, Inc 2007-2009 all rights reserved.

• Diminishing? (Reduced ROI)

• Confusing? (Print vs. Online)

• Baffling? (Vague Online $ Share)

• Upsetting? (No Accountable Solution)

How’s Your Ad Revenue?

12/23/2008 ConfidentialCopyright @ tyBit, Inc 2007-2009 all rights reserved.

• Search Engine Precision + Ad Network CPM Model

• Complete Hosted Software Solution

• Rich Media (Text, Banner, Video) Ad Serving Platform

• Serves Rich Media Ads Based on Content Analysis

• Effectively Targets and Monetizes Web Site Traffic

What is AdParity ?

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How Does AdParity Work ?

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Ad Delivery Process

• Always Available 24/7 Self Service Platform

• Complete Online “Anywhere” Ad Management

• Rich Media Serving Text, Video, or Audio

• Expand Placements to 1000’s of Affiliate Locations

• Pay Per Click, Pay Per Zone or Keyword Position

• Transparent Billing Shows Who Clicked & When

• Your Ads Tied to Content by Keywords

Why Use AdParity ?

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Advertiser Benefits

• Increase Revenue – Direct Relationship w/ Advertiser

• Self Service 24/7 “Always On” Revenue Source

• 3rd Party Ad Networks Backfill Direct Advertiser

• Reclaim Your Visitors & Customers – No AP Hijacking

• Private Labeled to Your Brand (Not Google or Yahoo)

• Hosted Solution – No Installations or Updates!

Why Publishers Use AdParity ?

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Publisher Benefits

• MAPS (Manage, Audit, Prioritize, Synchronize)

• 3rd Party Ad Networks Must Bid & Compete to Backfill Your Direct Advertisers

• Convert your Misplaced Traffic to Valuable Ad Space

• Become Your Own Search Engine and Ad Network

• We will Provide You with Backfill Ads (Plug & Play)

• No Risk (Try-Buy) Free Training & Support

Want Instant Traffic Revenue ?

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Publisher Benefits Continued

MAPS

MM Manage Backfill Service with Preferences & Reports

AA Audit Impressions, Clicks & Revenue 3rd Party Providers

PP Prioritize ads Based on Highest ROI to You

SS Synchronize Multiple ad Feeds and Deliver as One Result

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MAPS Delivery System

Confidential12/23/2008 Copyright @ tyBit, Inc. 2007-2008 all rights reserved.

MAPS ExampleExampleAds prioritized based on rates.

Provider 1 pays a 60% revenue share. Provider 3 pays a 45% revenue share.

Provider 2 pays a 50% revenue share. Provider 4 pays a 40% revenue share.

     

Position on Page Ad Provider Bid Per Click Revenue Share Received Per Click

1 tyBit $1.00 100% $1.00

2 Provider 1 $1.00 60% $0.60

3 Provider 2 $1.00 50% $0.50

4 Provider 3 $1.00 45% $0.45

5 Provider 4 $1.00 40% $0.40

We anticipate ads from other sources may have higher bids than tyBit ads.

Provider 4 has an ad bid of $3.50 Provider 1 servers an ad with a bid of $1.40

Provider 2 and 3 have an ad bid of $2.00 tyBit serves an ad with a bid of $.75

Position on Page Ad Provider Bid Per Click Revenue Share Received Per Click

1 Provider 4 $3.50 40% $1.40

2 Provider 2 $2.00 50% $1.00

3 Provider 3 $2.00 45% $0.90

4 Provider 1 $1.40 60% $0.84

5 tyBit $0.75 100% $0.75

Confidential12/23/2008 Copyright @ tyBit, Inc. 2007-2008 all rights reserved.

12/23/2008 Copyright @ tyBit, Inc 2007-2009 all rights reserved. Confidential

The tyBit Commitment

There are three constituents of tyBit – Advertisers, Users and Publishers or

Partners. We appreciate all of you and want to make your experience with tyBit

positive, cooperative and mutually beneficial. We wish to ensure that all tyBit

constituents are treated fairly. We believe in transparency, accountability and

security. So how do we differentiate  ourselves from the rest of the Internet

Search and Advertising Industry?

tyBit Commitment

12/23/2008 Copyright @ tyBit, Inc 2007-2009 all rights reserved. Confidential

tyBit Bill of Rights

•Users have an absolute right to individual privacy while they search and browse.

•Users have a right choose which sources they search without being individually tracked.

•Users have a right to provide input and suggestions to improve their search experience.

•Advertisers have a right to monitor, audit and dispute results.

•Advertisers have a right to see the IP addresses that clicked on their ads.

•Advertisers have a right to receive an itemized bill for their charges.

•Publishers have a right to protect their proprietary information.

•Publishers have a right to exclude certain advertisers from their network.

•Publishers have a right to see how their commissions are calculated.

Bill of Rights

Live Demo

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Start Live Demo