1,2,3 social media
DESCRIPTION
De 3 ori Social mTRANSCRIPT
1,2,3 Social Media
Adrian Monoranu
• Marketer• Manager @InOras.ro• Public speaker• Afemeiat• Ingamfat• Blogger• Vorbeste mult
[email protected]://monoranu.rohttp://twitter.com/monoranuhttp://facebook.com/monoranuhttp://youtube.com/monoranu
Cheia succesului acestei prezentari:
Ask stupid questions !PLEASE!
De ce NU sunt aici?!
De ce sunt aici?!
Strong vs. Smart
Dynomite vs. Cool
General Lee – Dodge Charger 1969 – 426 Hemi, V8, Edelbrock, 335 CP, 30L/100km
Dukes of Hazzard – 309 masini
Jolt - Chevrolet Volt2009 – Electric, 149 CP, Benzina, 1,4 L, 75CP, 4,7L/100km
Transformers – Revenge of the Fallen – 1 masina
Ce inseamna Internetul in 2012 ?
95,21% din Romani folosesc Google pt cautari
Cum functioneaza ?
Continut important pentru clienti
WEBSITE
Forum + Blog
Social Media
CONTINUT ( CONTENT )
PROPRIU EXTERN
CONTROL
CONTINUT ( CONTENT )
TRAFIC PR
VANZARE
Social Media = real people
+
Romania – 4.670.660
775.000In fiecare zi
stats
Nestle & Facebook
People brands!
People brands!
People connect with brands!PEOPLE
Prieten = + +…+
Client =
•Ascultati, observati, actionati!
•Fiti coerenti si unitari in discurs!
•Creati “Evenimente” si invitati oamenii la ele!
•Monitorizati discutiile - DISCUTATI, NU AFISATI!
•Participati!
~ 50.000 conturi active in RO10 – 30 min zilnic
30% folosesc aplicatii45% de pe mobil
stats
•Cum functioneaza?
•Am nevoie?
•La ce ma ajuta?
•Reguli!?
•MONITORIZARE!
Monitorizarea informatiilor:
Page Insights
The curious case of Curtea Veche
• Editura de renume• Contract nerespectat• Autor = blogger cunoscut• Retele sociale (Twitter, Facebook)• Viralitate• Free Bad PR de nota 10.
Many thanks.