123 vikram singh sdm role play

8/6/2019 123 Vikram Singh SDM Role Play

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Part I

I. My product and firm:A. Product/Service: iLamp ( I Learn At My Pace) Education Services

y Internet based education channel for school/college students and professionalsy Classes delivered in real time and can be taken offline by the recorded lecturesy Learning material on VCD/DVD/USB drive format for people who dont have access to internety Service partnership with Private Schools, Engineering Colleges and Institutesy Online coaching and test series for competitive exam aspirantsy Weekly Performance evaluation card sent to parents of school going studentsy Application form deadlines and Exam date reminders by SMS/email to competitive exam aspirants

B. My Company: 120 Year Old Grannys Classesy Headquarters located in Purana Quila, NewDelhiy Online education business started in 2005 for High school studentsy Partnered with coaching institutes in 2006y Online video service providers for 80 engineering collegesy Partnered with NPTEL program of MHRD in 2011, to deliver engineering class videos to 1000

engineering colleges across India

y Regional offices in Kolkata, Bangalore and Mumbaiy Annual revenue ofRs. 120 Crores with Net Profit ofRs. 26 Crorey Total staff of 304 employees:

o 100 distributorso 90 faculty on different subjectso 60 content developers such as test series papers and evaluatorso 20 engineers in IT operations and troubleshooting functionso 30 administration and managemento 4 Senior Management team

II. My Buyers: Individuals and InstitutionsA. The Buying Firm:

A1. Individuals:

o Students preparing for competitive exams such as AIEEE, IIT-JEE, AIPMT, UPSC and state level examso Students, who want real-time online tuition classes delivered at home by interneto IT Professionals, who want to build their programming language capabilitieso Parents who dont want their kids to commute long distance for tuition classeso Students, who want personalized attention and who want to control the speed of their learning such

that they can pause and play the videos to understand well

A2. Institutions:

o Engineering colleges with shortage for good quality facultyo Engineering colleges, who want to outsource their performance evaluation systemo Coaching Institutes who want to capture market in Tier-II citieso Coaching institutions, who want support in the test series, Students performance evaluation and educatio

content development and delivery

Vikram Singh PGP/14/123 Sales & Distribution Management Term IV


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o Government Institutions who want to develop quality human resources to feed the demand for highlyskilled labor in IT services industry

B. Buyers Needs:B1. Individuals:

o Personalized attention as they are not able to focus in classroomso Need for repeated learning to understand the concepts which can be done by repeatedly playing t

recorded classroom videos as per the needs

o Student performance report card delivery to parents to monitor their situationo Need for quality faculty which may not be available at low cost in tier-II townso Easy accessibility of the coaching centers as its tough to commute for tuitions

B2. Institutions:

o Shortage of faculty has resulted in need for experienced teachers at low costo Need to cover larger geographical areas through technology to increase enrolment in the courses

being run by institution

o Need to reach up to the student through partnership with online content providersC. What I have done so far with thebuyer and the buyers firm:

o Online classes delivered to more than one lakh students over 5 yearso Online test series and performance evaluation for competitive examso Reaching up to the individual students and IT professionals with Advertising campaigns in front of

schools and IT companies through regional offices

o A network of 100 distributors and sales personnel to sell the services to engineering colleges andcoaching institutions

o Dedicated faculty to conduct online classes, video recording and problem solving in real time for thstudents from multiple places

o Partnership with NPTEL and engineering colleges to distribute the pre-recorded high quality learnimaterial as per the needs of the students

o Tie-Up with broadband network providers to include it in learning material pack for easy contentdelivery at concessional rates

o Real time conduct of classes to multiple institutions through A/V mediumIII. The buyers options:

A. My Own Product and Service: iLamp Education Services;Rs. 8,000 per course per student and Rs. 2,00,00per course per semester for Institutions

Strengths Weaknesses

On Demand delivery of reading material and pre -

recorded content as per the needs of the customers

Need for Internet connections and a

Laptop/ComputerNo need to commute for tuition classes Students not regular with the classes

Personalized attention through online classes by

high quality faculty from premire institutes

Tough to control more than 10 students at one tim

Low cost alternative for permanent faculty for

Coaching institutions and Engineering colleges

The personalized touch is not there, detachment

from the faculty which cant be seen in the class

IT professionals can upgrade their knowledge base

with the online classes after their work hours

The learning methods and the certificates are not

accepted in the industry as much as regular courses

Parents can be aware of the students academic

progress by regular updates by SMS/Email

Unnecessary pressure on students as the parents a

continuously monitoring their performance


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B. Direct Competitor Number One: Old TIME School Pvt. Ltd; Rs. 10,000 per course for studentsStrengths Weaknesses

Established name in CAT, IIT-JEE, AIEEE coaching

Industry

Limited to Management and Engineering Entrance

Coaching Industry

Support ofRegular faculty of its coaching centers in

Delhi, Mumbai and Bangalore

Regular faculty are not technology savvy and not

comfortable with online class system

Online classes are picking up fast as brand name is

already established

Online classes have started just a year ago, the rea

is limited because of lack of infrastructure

Good database of old students in Industry who canrefer the product to other students in online forums

The Institutes is seen as playing catch up in theonline education market, focus divided between

online and regular classes

C. Direct Competitor Number Two: I Missed School (IMS) Pvt Ltd. Rs 25000 per course for studentsStrengths Weaknesses

Stronghold in Engineering Tuition in Mumbai and

Chennai, for tier-II & III engineering colleges

The classes are conducted in real classroom setting

students need to commute to the coaching

University toppers are from this institutes which has

given credibility to the faculty and the test series

As the trend is changing towards on demand online

education, regular coaching may be obsolete

D. Indirect Comptitor: NPTEL channel on Youtube, Price: Free of CostStrengths WeaknessesA repository of over 4000 hours classroom recording The content is developed over 15 years and is not u

to date

One of the most viewed Youtube channel In India The content is not arranged properly, no after clas

support like evaluation for effective learning

Easily accessible as the content is freely available Material is for Engineering courses only, and doesn

included Entrance exams

IV. Objectives:A. Primary Goal:

y Easily accessible High quality learning material to the students across India at reasonable costy Improving the learning process by on demand learning practices which customized as per needs

B. Minimum Goals:y Improving the quality of learning material so that the graduates are employable after 4 years in

colleges, making the classroom experience possible at home

C. Optimistic Goals:y Removing the burden ofHigh fees in coaching and Engineering education sector by making all the

content available in the tier-II & III towns through internet and VCD/DVD medium


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Part III. Objections:

1. I could not login to the online portal as Iforgot my password;what should I do?2. I dont remember which email I used for registration, please let me know the account details.3. I am not getting the Students performance message on my mobile phone4. I could not play the VCD, which I have received by courier today, what should I do?5. I could not get through to the tutor even after registering my problem 24 hours, I need urgent help!6. I dont want to continue the classes, how can I withdraw from the course?7. My daughter wants to go back to coaching to meet her friends; shes not interested in your online classes.8. I have paid fee by draft, but I am not able to login in the portal.9. Is it possible to pay the fee in installments as Im not able to pay it at one go?10. Ive heard that the real learning takes place in the real classroom; wont it hamper my personality

development as Im glued to the computer all day long?

11. I dont understand, what the tutor teaches, I cant understand his pronunciation!12. I want to enroll for Fluid Dynamics but this is not available, what should I do?13.Can I download the videos from the portal?14.How can I unsubscribe from the daily formula on my mobile Phone?15. I missed some classes as the internet was down for a week at my home, how can I attend the classes?16. I cannot pay the fee mentioned for all the courses, is it possible to get a discount?17.The test series result for Chennai regions have not been declared, is there any problem?18. I am getting free videos from NPTEL, which are better than paying fee here, why should I continue?19.My tutor keep passing time, he doesnt teach properly, can I change it now?20. I am leaving for an onsite project; can I continue my classes after returning from there?21.Faculty at my college is in opposition to taking your services for online classroom, what should I do?22. I cannot get any degree/certificate, which is accredited by a university, is this learning valuable?23. I am 50 year old, is it possible for me to register for the course to enhance my technical capabilities?24.Are the test standardized across the centers?25. I could not do well in the previous test, can I take it again?26.My teachers are not treating me well at school as they have come to know that I am taking online classes,

what should I do?

II. Responses:1. Please go to login page, enter your username and email Id, Your password will be mailed to you.2. Please enter your date of birth and the answer to the secret question, your username/email details will besend to your by SMS.

3. Please check, if you have entered the correct mobile number, You need to re-enter your mobile number,youll get a verification code, after entering which, youre mobile number will be activated. If you faced to

problem again, please call our customer care representative.

4. Please check the VCD for any damages, if its in the right shape, please check your VCD player, if you are noable to play only this VCD, then please call our customer care, well send you another VCD in next 5 days.

5. We would like to assist you as soon as possible as your turn comes, you may also go to live problem solvinforum, search for your problem, and if you can get the solution. You can ask other students, they may also hel

you in the discussion forum.

6. You can apply for withdrawing from the course, depending on the number of online classes and the studymaterial which you have accessed; your remaining money will be calculated and transferred to your account.


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7. Your daughter can login to the friends corner and interact with other course participants, solving problemtogether can get her new friends, and she may also come for the real classes if she wants to attend them with

other friends of her, but that will attract higher charges as of regular classroom participation.

8. Please call our customer care; let us know the draft number which youve sent to us. Your login will work asoon as we receive the money.

9. Yes, you can pay the fee in three monthly installments, but the charges are higher byRs. 500.10.You can attend the classes as per the convenience to you, without travelling to the coaching centers, we ahave monthly get together for all the students, where you can interact with the students from the other

batches, You can join our groups on Facebook and friends corner on our portal to stay in touch with other

students.

11.You can access the recorded videos of the same course which is taught by other faculty, where you canpause and play as per the convenience to you. You may ask your tutor to go slow, if its not comfortable for yo

to catch up with the regular class, you can register for I learn at My Pace, where you can control the pace at

which you learn.

12.We have partnered with the NPTEL program, where you can get the lectures for this course, we are alsodeveloping the reading material for this course which will be available in next three weeks, and you may also

browse the library section on our portal for the study material which you may need.

13.The videos can be played online but cannot be downloaded, to stop the piracy of the material. If you want

these videos for classroom programs in your institutes, you may reach us at toll free customer care number;

well provide your further information about it.

14.Send UNSUBSCRIBE to 89898.15.You can browse the video library section of the website to access the videos of previous classes.16.You will get a discount of 10% if you register for more than 4 courses.17.The results for all the centers are declared at the same time. Please call our customer care if you have notreceived the result by SMS.

18.We have latest videos for all the courses, the study material and test series packs are unique to our coursewhich provide real life class learning.

19.You may register a complaint to our customer care, if you are not satisfied with our service, you have theoption to change your tutor, or you can discontinue the service if its not suitable for you.20.Yes you can take a course over a period of one year, you can access the material from anywhere in theWorld. If you cannot continue with the course for now, you can re-enroll after coming back.

21.You can convince your faculty as it is a supporting platform your college students, the quality of leaning iswell acknowledged by the industry, you may ask our service representative to give a presentation about the

effectiveness of the course material; we shall be able to help you in convincing your faculty.

22.We are not offering any degrees as of now, it is to support your learning at school and colleges, and you caenhance your knowledge base while working.

23.Yes, the age is not a bar for learning; but please make sure that you have pre-requisite knowledge beforeregistering for a course. You may call our customer care for further information about a course.24.The tests and learning material is same across all the centers, you may register at any of the center.25.You can access the previous tests in the archive section on the portal.26.You can explain to your teachers the need to the online classes, you may talk to your parents to discuss wiyour teachers, if any help is needed; we can explain the benefits of these classes to your teachers.

123 vikram singh sdm role play

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