123949682 business plan of restaurant
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Business PlanForCuisine TheRestaurant
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DISCRIPTIONOF
BUSINESS
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We plan to open a restaurant chain starting withone branch offering a range of foods and
beverages, targeting specially the youths andyoung couples with keeping family-customersalso in mind. The operation will be carried out atM.G. Road, Pune and we are having ourrestaurant there only. We plan to open arestaurant chain starting with one branch offeringa range of foods and beverages, targetingspecially the youths and young couples withkeeping family-customers also in mind. Theoperation will be carried out in M.G. Road, Puneand we are having our restaurant there only.
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Executive Summary
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We have started a business with the investment of
Rs. 1,50,00,000 in which we had 20,00,000 as
liquidity. We are expecting the profit of Rs. 3,79,050in first year and cash flow projections for 5 years in a
row are Rs 48,04,050, 85,08,550, 1,21,62,050,
1,58,67,050 and 1,96,15,050 for respective years.
This shows that we have potential to grow in a veryefficient manner provided that we stick to our plans
and strategies and keep a vigil on competitors and
market as a whole. This also provide ample
opportunity for the venture capitalist and investors.
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If we are able to achieve our targets we shall
be expanding our business in the form ofrestaurant chain and thus we could be one
of the key players in restaurant industry.
This business plan shows our potential
entrepreneurial skills given the correctopportunity.
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TARGETED
MARKET AND
CUSTOMER
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Our target customer will be the college
going & employed youths and coupleswho have keen interest in hangingaround with friends and enjoying liveswith eating, drinking and playing. They
may be students from Pune Universityand affiliated colleges, engineering,medical and other professionalinstitutes and IT professionals with their
early 20s and 30s.
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GROWTH TRENDS INBUSINESS
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MG Road in Pune is one of the busiestmarket in the city and it has as many
customers specially on weekends. Pune isknown for its life style and MG Road is theheart of the city with many famous malls andmarket around. So a restaurant business has
a great potential in MG Road. Also, the Indiantrend in hotel and restaurant business isshowing healthy signs and entrepreneurs areseeking a great opportunity in thisbusiness.
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The Vision and the People
We as entrepreneurs wish to provide best
in class service to our valued customer,thus creating a benchmark in therestaurant industry by introducingrevolution in kinds of items provided
keeping the hygiene factor in mind.
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PEOPLE
MALVIKA PRAJAPATI M.B.AMARKETING
EXPERIENCE CO-ORDINATOR IN MARKETING DEPARTMENT IN
CAF COFEE DAY FROM JUNE 2008 TO AUGUST2009.
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PEOPLE
BALVINDER KAUR
M.B.A IN FINANCE EXPERIENCE
EXECUTIVE MANAGER OF FINANCE DEPARTMENTIN VODAFONE ESSAR FROM JULY 2007- JUNE2008.
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PEOPLE
AKANSHA RASTOGI
MBA IN HUMAN RESOURCES EXPERIENCE:
HR EXECUTIVE IN HCL TECHNOLOGIES Ltd. FROMAUGUST 2008 TO MARCH 2009.
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PEOPLE
TAUHEED AHMAD
MBA IN PRODUCTION AND OPERATIONSMANAGEMENT
EXPERIENCE: POSITION: PROCESS EXECUTIVE AT McDONALD
FROM MAY, 28th2007 to 30thJune, 2008.
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Business Organization
We are planning a restaurant chain with fourpromoters namely, Akansha Rastogi,
Balvinder Kaur, Malvika Prajapati andTauheed Ahmad with the name of MalvikaPrajapati to avail the tax and loan benefits.Promoters will co-operate each other withtheir respective departments in their
command and will not interfere in eachothers work unnecessarily until reallyrequired. This will remove extra work burdenand will avoid the stress on a single wo/man.
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COMMUNICATIONDEVICES AND
EQUIPMENTS
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COMMUNICATION
Communication is key to any business
success. Unless potential clients andcustomers are aware of your business,they will not have the information tocontact you or to purchase your products.
When they are aware of your business,they must be able to contact it easily
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Basic Communication Tools
Landline telephones
Cell phones
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Computers
- Desktop Laptop
Notebooks/Net books
Handheld
Software
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Internet
Browsers
Feasibility and specifies
Internet Service Provider
E-mail
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Wireless Technology
An on-premises restaurantcommunication system forcommunicating a particular customer'stable location to a food server at a centralservice counter. A communication device
is mounted on each of the tables in therestaurant, and has a unique tableidentifier stored therein.
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Licenses & Permits
State licenses and permits:
Central Licenses and Permits:
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Most cities, countries and stategovernments require business owners toobtain business licenses and permits. Insome instances, the federal governmentmay also require you to secure special
licenses or permits, depending on yourkind of business.
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Local Business Licenses
Nearly all businesses need a county or city license.
This is a general license that grants you, as thebusiness owner, the privilege of legally operating abusiness within a certain city and/or county
jurisdiction. Fees are typically low and these kindsof licenses are easy to obtain, though applicationprocedures may vary.
To obtain a local license:We have our business paperwork in order,including any name certificates and EmployerIdentification Number (EIN).
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State Business Licenses
State business licenses are issued to businesses thatprovide products or services regulated by state law.
State licenses are also required of businesses that mustmeet certain state standards or codes, such asrestaurants and other establishments that serve alcohol.Each state has different agencies regulating these types
of businesses.
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Licenses Required & Obtained Food License
VAT (Value Added Tax) License
Trade License
Pollution Control License
Following Authorities Provided us the Above
Licenses:
Municipal Authority
Pollution Control Board
Sales tax Department
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Licensing Advantage
We have business registered the business in
the name of Balvinder Kaur to avail the tax
benefits and reduced norms from
government of India.
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HIRING OF EMPLOYEES
The objective of the hiring process is to find
individuals capable of performing with
creativity, initiative, and autonomy, who can
work as part of a team in pursuit of
excellence in customer service.
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Hiring Process
We would hire the people from following
sources:
Private Agencies
Consultancies
Walk In Interview
Internet Advertisement
Campus Placement
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Hiring Process:
Aptitude Test
Group Discussion
Interview
Final Placement
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Training of Employees
The quality of employees and theirdevelopment through training andeducation are major factors indetermining long-term profitability of asmall business. If you hire and keep good
employees, it is good policy to invest inthe development of their skills, so theycan increase their productivity.
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Objectives of Training:
Increased productivity.
Reduced employee turnover. Increased efficiency resulting in financial
gains.
Less requirementfor supervision.
Employees frequently develop a greatersense of self-worth, dignity and well-being as they become more valuable to
the firm and to society.
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Training Process
Newly Recruited Employees will be put under
compatibility based training for 15 days.
After completion of CBT, they would need to
under process training relating to their
expertise.
Trained employees will be put underobservation for 1 month before being
launched into actual process.
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Development Process
Competent, devoted and sharp-minded
people in the organization will be put under
development program so that they can
contribute more efficiently towards the
growth of the organization.
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Accounting and CashFlow
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Accounting
It consists of profit and loss account and balance sheet
The profit and loss account shows the net profit earned by
the restaurant in the accounting year 2010-11. The balance sheet shows the financial position of the
business for the same accounting year.
A projected balance sheet for the accounting year 2011-12has also been attached to show the projected financial
position.
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Cash Flow Planning
Cash flow projections have been shownfor five years .
The cash flow statements are prepared inorder to show the converted profits.
The statements have been prepared as
per Accounting Standard 3 (revised).
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Break Even Analysis
Break Even has been shown on sales of the restaurant toshow the minimum sales it should make in order to save
itself from losses The more actual sales are above the break even sales,
more will be the profit.
Please refer Excel Sheet for details
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MASTER BUDGET
The master budget is the summary of various
functional budgets. It is prepared by
integrating various budgets into one
consolidated budget so as to represent the
budgeted profit and loss account and the
budgeted balance sheet as at end of thebudget period.
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FINANCING
The funds of cuisine the restaurant. Have been raised in
the following manner:20,00,000 which comprises of four 5,00,000 whichhave been contributed by each of the four partners as thetotal finance as the total finance raised is one crore 50lacs. Remaining one crore 30 lacs has been raisedthrough the venture capital.
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MARKETING PLAN
Entry into the market is not a big problemas the store has high visibility with heavyfoot traffic all day long . The localresidents , students and employees ofcompanies always support new
restaurant .. in addition 100,000 has beenbudgeted for pre opening advertising and
public relation campaign
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Budget for advertisement and
promotion plan The budget sanctioned for the advertisement and
promotion plan is Rs. 5,50,000.
The budget and planning for print media is asfollows:
Newspaper: we will publish the add once in a week
till one year @ 2000 per edition. So the budget for it
is Rs 1,04,000. Pamphlets: 40,000 copies will be issued and the
budget for this is Rs. 10000 @ .25 per copy
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Cont Magazines : the budget for this is Rs. 60,000.
@Rs. 5000 per edition
Glow shine board : there will be two board of Rs.
10,000 each at Rajiv Gandhi Infotech Park,
Hinjewadi and near SGS Mall, M.G Road.
The rent paid for this will be Rs. 10,000 per month.
So the total budget is Rs. 2,60,000 for board.
Besides there will be ten simple banner of Rs. 3000
each and 10 simple board of 5000 Rs. Each
For the promotion the gifts will be given from rest of
the amount on high purchase.
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MARKETING STRATEGIES
Focusing on the unique aspects ofproduct theme (taste food) a mix ofmix of marketing vehicles will bcreated to convey our presence our
image and our message.
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PRICING POWER
At starting point, we may not be inposition to give discount and offers to ourcustomer but as we grow up, we will offerspecial price menus for differentsegments and will try to retain our
earning to use it in discounts and otheroffers so that we can create a greatmarket share among the establishedplayers.
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ADVERTISING AND
PROMOTION PLANS
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Advertising will be done through : Print media- local newspaper, magazines and
student publications Hotel guide Direct mail: subscriber list ,offices for delivery Marketing effort will be split into 2 phases Opening :advertisement on a large scale and
introducing such product to the people whichthey have never come across Ongoing :promotional offers discount
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THE COMPETITION
The competition is with therestaurant which are at M.G roadthat sell at similar prices.
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How I Plan to Take Advantageof Competitors Weak Points
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We are having the strong competitionwith the restaurant on that road.
We can create the advantage over ourcompetitor by following ways.
Product quality , identity and novelty.
High employee motivation and serviceoption
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Besides:
Our restaurant will be double layered the upperportion will be specially for the couples onspecial orders and special services will bprovided to them.
There will be the theme system of 3 days We will try different theme of India and will have
some special menu related to that theme We will offer the discount to customer with high
purchase We will maintain a quality product and hygiene..
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Growth Program
We have planned to expand into a chain of
restaurant this will be done in the following
manner
First of all we will repay the amount which
has been raised through venture capital.
In subsequent years we plan to open abranch of our restaurant in Aundh , Pune.
Had we been able to sustain reasonable
profits in coming years, we would expand to
the other arts of the cit
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TEAM MEMBERS
AKANKSHA RASTOGI (04)
MALVIKA PRAJAPATI (24) BALVINDER KAUR (12)
TAUHEED AHMED (53)
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THANK YOU.