12a1. u.•••••·••••••a big data and identity construction · 2019. 10. 7. ·...
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Big Data and Identity ConstructionA. Aneesh
University of Wisconsin, Milwaukee
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Identities Social Identity Bureaucratic Identity System Identity
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Social Identity
• Imagined Kinship • Solidarity of Strangers • Interaction between
persons and larger social structures
Grounded in • Kinship • Place • Both
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• Imagined Kinship • Solidarity of Strangers • Interaction between
persons and larger social structures
Social Identity
Grounded in • Kinship • Place • Both
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Social Identity Reciprocity
Sense of self: from exchange and interaction
Placeplaces of identity & memorycaste divisions (saryupaari
brahmins)notions of pollutionghetto, segregation
Interactionface-to-facespectrum of dialects & accentslinguistic divisions of states
Experiencevistas, smells and sounds Feld’s acoustemology
Harchand Singh Longowal
Barzan Ibrahim al-Tikriti
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Bureaucratic IdentitySeeing like a state: Techniques of sedentarization
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System IdentitiesFrom being to becoming
No permanent credit score for a person's financial identity, No permanent health record for their medical identity, No permanent political identity as a voter.
With every credit card purchase, every wish list, every loan and repayment, one's financial identity is being constantly reconstructed without the person's conscious participation.
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System
Conve
rsat
ions Call Centers
Speech IdentityKnowledge
Customers
Demographic data: gender, age, region, educationBehavioral data: purchases, credit history, debt, mobilityMedical data: medical history, pharmacies, hospitals
Algocratic Dialer
“The dialer tells you to take the break…you get a break around 7 and you a break around 9 for half an hour…And you are supposed to be logged in for at least 7 hours 45 minutes. Because if you suddenly want to go to the loo, it just cuts down on your time.”
Neutral Accent: How Language, Life and Labor Become Global
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Systems of Organization
Key Features Bureaucratic Market Algocratic
Governance Written rules (legal positivism)
Price Program
Code Permissible/not permissible
Payment/non-payment
True/False (1/0)
Medium Routines Money Programming language
Labor Integration Hierarchicy N/A (only indirect)
Network
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Trackers Goal
Advertising 661 sole purpose of delivering advertisements
Analytics 251 purpose of providing research and analytics to website publishers
Beacons 281 serving no purpose other than tracking (beacons, conversion pixels, audience segmentation pixels, etc.)
Privacy 18 for privacy notices and other related elements
Widgets 149 providing page functionality (social network buttons, comment form, etc.)
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system identities: contingent
Indirect
Impermanent
Precarious
Abstract
Algocratic
Non-negotiable
Big Data: structured and unstructured digital data (Collective Unconscious)from online social networks, mobile devices, the Internet of Things (IOT)
System Identity: Algorithmically generated identity from big data for a particular purpose
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system identities: contingent
Political
Financial
Shopping
Medical
Criminal
FICO
Northpointe Risk Scores
SportsWAR: Wins Above Replacement
Big Data: structured and unstructured digital data (Collective Unconscious)from online social networks, mobile devices, the Internet of Things (IOT)
System Identity: Algorithmically generated identity from big data for a particular purpose
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From negotiable to non-negotiable space of powerMachine bias: real possibility of existing and new biases to become non-negotiable
Individually served Inequalities
Improbability of deliberative democracy
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Social
Social Identity
CriminalFinancial ShoppingMedicalTraveling IdentityOrganizational
IdentityRacial Identity
Residential Identity
Place-bound, Kinship-structured, Sensual
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Social
Medical Identity
CriminalFinancialShoppingMedical
Financial Identity
Political Identity
Place-bound, Kinship-structured, Sensual
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Place-bound, Kinship-structured, SensualSocial
Medical Identity
Worker identitySports Identity
Shopping Identity
Criminal identity
Financial Identity
Political Identity
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Thank You