12mass 4 soda stream
DESCRIPTION
TRANSCRIPT
![Page 1: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/1.jpg)
[Title Picture]
Scaling up micro conversationSlides for soda stream.
![Page 2: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/2.jpg)
Communicating with a large audience while keeping the conversations personal.
Every day :532 million Facebook status updates400 million Tweets2 million Buzz posts
…and growing exponentially.
The problem
![Page 3: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/3.jpg)
Solution• Building a conversation tree (stored data).
• Saving data from all employees for suggesting optimized answer
• Optimize conversations using A/B testing
![Page 4: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/4.jpg)
What is so special about ?• First step is Smart clustering
![Page 5: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/5.jpg)
![Page 6: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/6.jpg)
Examples for soda streamgroup tweets that say or mean the same thing for example:
• I love soda stream • cant stop drinking soda • People that uploaded a photo to instagram of
soda stream• People that just bought a soda stream device.• People shared a soda stream article.
![Page 8: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/8.jpg)
What is so special about ?
• No other system provides social A/B testing solution marketer use in advertising.
• For example A/B test respond to “ I love soda stream” with:
1. Thanks for the love.2. What do you love about Soda
stream?
![Page 10: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/10.jpg)
What is so special about ?• Grows stronger with its customers.
![Page 11: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/11.jpg)
What is so special about ?• Increases the ability to talk with large audience
by 100X
![Page 12: 12mass 4 soda stream](https://reader033.vdocument.in/reader033/viewer/2022061210/548ef9ddb4795951088b4ad5/html5/thumbnails/12.jpg)
See a short video with soda stream example here:
http://www.screenr.com/aZJ7