I’M GOING TO GIVE YOU A PROCESS.

To tap into 3 HUGE opportunities for

YouTube exposure.

#1 – More views from Google search.

#2 – More views from YouTube search.

#3 – More views from YouTube Suggested videos.

Before we get into the how, let’s talk “why”.

Ø  YouTube is 2nd most used search engine in the world AND you can build a subscriber base that gets push notifications when you publish videos.

Ø  Blogging is getting saturated – video is a way to break through the noise and get attention.

Before we get into the how, let’s talk “why”.

Ø  There’s a HUGE traffic potential (and it’s recurring, evergreen)

Ø  We generate almost all of our leads from YouTube (and Facebook) videos

Ø  Our eCommerce store gets sales from the YouTube videos

Before we get into the how, let’s talk “why”.

Ø  Use this to rank branded properties.

Ø  Reviews, testimonials or bury a bad reputation.

Ø  YouTube is a HIGH authority property, meaning you can get videos to rank easily is Google search.

Before we get into the how, let’s talk “why”.

Ø  A lot of people think “video views” is a fluff KPI…It’s NOT. It’s insanely cheap, targeted TV advertising.

Ø  DO NOT miss out on the opportunity to get your brand / face in front of millions of engaged, TARGETED people.

Ø  Video views matter!!!

Awareness [Viral]

Interest [Discover]

Desire [Consider]

Action [Customer]

Ø  YouTube can attack multiple parts of your marketing funnel.

Ø  When done properly, you can jam videos down every part of your funnel.

Awareness [Viral]

Interest [Discover]

Desire [Consider]

Action [Customer]

Awareness [Viral]

Interest [Discover]

Desire [Consider]

Action [Customer]

SUCCESS HINGES ON WHAT YOU CREATE.

Tips to create better YouTube content.

Ø  Get big boy equipment – camera, microphone, screencasting. The quality of your videos is important

Ø  Invest in graphics or video editing – I hired a freelancer for $5/hour, he’s awesome

Ø  Keep it to the point! Your videos should be as long as they need to be

Ø  Have a plan!!! Understand how query types trigger video heavy results (how to, reviews, etc)

Ø  Don’t sell – put value out there through your best tips

LET’S GET INTO THE PROCESS…

1. Optimize your RAW video’s naming file BEFORE uploading

a.  Right click on your raw video and edit the properties using keywords

b.  Add a keyword rich title

c.  Add keyword rich tags

Assuming your video is done, here’s what to do…

2. After upload, title’s are VERY important, we want to appeal to all 3, choose wisely

a.  Structure it for organic search (based on SE keywords)

b.  Find similar videos with a lot of views and title jack

c.  Make it appealing, use ALL the characters given

Assuming your video is done, here’s what to do…

3. Don’t skip the description field!!!!!!!

Assuming your video is done, here’s what to do…

a.  Add a link to your landing page or a place for watchers to interact more with you

b.  TAG your link in Google Analytics URL builder so you can track traffic / conversions on your site

c.  Write a 200 word summary using keywords but NOT stuffed

d.  Cross pollinate your social profiles with links everywhere

4. Leverage playlists for ALL videos

Process (continued).

a.  Make sure to dress up your Channel page and Playlists. Add descriptions and keep them well organized.

b.  Channel authority, relevancy, subscribers, shares MATTER.

5. Use tags for INTERNAL YouTube rankings, NOT external Google rankings

a.  Use VID IQ to spy on competitors and jack tags for association purposes.

b.  Create tags that can associate your video with other ones. Steal their tags and add them to your video.

c.  Tags are NOT keywords – they’re organizational. Use them to categorize your video with what you want to be seen with.

Process (continued).

6. PUBLISH YOUR VIDEO.

What…you thought we were done?! Pfftttttt…

7. Video engagement is a HUGE ranking factor (engaged views, shares, comments). We need to get as many quality views on the video as possible

Ø  Quora threads

Ø  Google+ Communities

Ø  Add a video to high traffic blog post on your site

Ø  Share for share on social media

Ø  Send video directly to your email list

The last leg is all about “links” and “embeds”.

Ø  You can leverage the authority of YouTube and use it as a spam filter.

Ø  Old school link building techniques still work (blog comments, forums, PBNs) IF you’ve gotten real engagement to the video.

Ø  White hat guest posting links KILL it. Build written content for guest posts based on your videos, embed them within your guest post.

8. Google search uses the same basic algorithm principles for YouTube videos as websites. That means getting other websites to link to your YouTube video is KEY

DAS IT!

@RyanWasHere

@HelloWEBRIS