13 tips to skyrocket your linkedin profile

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13 TIPS TO SKYROCKET YOUR LINKEDIN PROFILE

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Page 1: 13 Tips to Skyrocket your Linkedin profile

13 TIPS TO SKYROCKETYOUR LINKEDIN

PROFILE

Page 2: 13 Tips to Skyrocket your Linkedin profile

420M

Members

>3M

Users in France

1stSocial Network

Page 3: 13 Tips to Skyrocket your Linkedin profile

CONTENT VISIBILITY PERSONAL BRANDING

3 STEPS TO SUCESS

Page 4: 13 Tips to Skyrocket your Linkedin profile

Content is the King

Page 5: 13 Tips to Skyrocket your Linkedin profile

HAVE A GREAT LINKEDIN PROFILE PICTURE

7TIMES MORE VIEW

Page 6: 13 Tips to Skyrocket your Linkedin profile

WRITE THE BEST SUMMARY YOU CAN

1 Don’t describe your entire career. Speak about the goals you have reached and how it impacted you business.

2 Don’t use keywords like « efficient », « organized », « creative ».These are called outdated by Linkedin.

3 If you have not done it in the past year, update you summary.

Page 7: 13 Tips to Skyrocket your Linkedin profile

WRITE A CLICK-BAITING HEADLINE

Your headline is the prow of your Linkedin profil. Keep it sexy.

HR Consultant is a poor headline, you can do so much better and attract people with it !(I won’t talk about the picture)

Here we have a better headline. There is an value added, a specific field of skills, that’s whyit is so much more attractive.

Page 8: 13 Tips to Skyrocket your Linkedin profile

MAKE YOUR LINKEDIN PROFILE INTERACTIVE

1 Add interactive content (pictures, logos, video, ...) to your experiences

2 If you have done some graphical work you should add it too.It will act like a proof of your work.

3Link your personal Blog to your account, it will publish automaticallyyour content on Linkedin.

Page 9: 13 Tips to Skyrocket your Linkedin profile

Optimize your visibility

Page 10: 13 Tips to Skyrocket your Linkedin profile

OPTIMIZE YOUR KEYWORDS

1 Linkedin has a search engine which works with Keywords.Unlike Google, the relevance also depends a lot on shared contacts.

2Strategic locations for your keywords are :Headline, profile summary and current job title.

Page 11: 13 Tips to Skyrocket your Linkedin profile

INCREASE YOUR NETWORK

The more 1st degree relationships you have,the more 2nd degree relationships you will have…

and the more visible you will be in the search engine!

Page 12: 13 Tips to Skyrocket your Linkedin profile

BUILD YOUR PROFILE AS A SALES FUNNEL

1 Most people spend less than 10 seconds on your profile. They have to find the information they seek quickly.

2Change the content order depending on your goal :Is it Personal Branding ? Finding a job ? Promoting your company ?

Page 13: 13 Tips to Skyrocket your Linkedin profile

2 You should use symboles like these :

BE ACCOMMODATING

1What is most annoying than a profile that you can’t contact?Put your email (and your phone number if relevant) at different places.

Page 14: 13 Tips to Skyrocket your Linkedin profile

JOIN LINKEDIN GROUPS YOU CARE ABOUT

1 You can only join 50 Linkedin groups.Choose them well!

2 There are 2 main criteria to choose them : The subject and the geographical area.

Page 15: 13 Tips to Skyrocket your Linkedin profile

Personal Branding

Page 16: 13 Tips to Skyrocket your Linkedin profile

FOLLOW THE COMPANIES OF YOUR DREAM

1 That’s not because you already have a job that you can’t followcompanies you would like to work for.

2 Following companies on Linkedin is also a great way to be alterted of new products. You can follow your customers or competitors!

Page 17: 13 Tips to Skyrocket your Linkedin profile

PUBLISH ARTICLES ON LINKEDIN

1 When you publish articles on Linkedin all your relationship will receivea notification about it.

2If you are looking for a job or want to generate trafic you shouldpublish on Linkedin, it’s a great way to have some feedback.

You can put backlinks to generate traffic!3

Page 18: 13 Tips to Skyrocket your Linkedin profile

USE SOCIAL PROOF

1Linkedin has a system of recommandation that allow you to add skillsof being recommended about them

2You can also display written recommandations from yourrelationships. Having recommendations is a must-have. Ask for recommendation for each one of your previous and current jobs.

Page 19: 13 Tips to Skyrocket your Linkedin profile

JUST BE YOURSELF

This section of yourLinkedin profile representswhat you do when you are not working, what you care about.

Share your passions, hobbies, the causes you are fighting for.