130 million reasons to get accredited
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130 Million Reasons to Get Accredited. Raising the Bar in Home Performance Contrac ting. Larry Zarker BPI. Home Performance Contracting is the Low Hanging Fruit in the Clean Energy Discussion. So is it like picking peaches?. …or is it like picking blueberries?. - PowerPoint PPT PresentationTRANSCRIPT
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130 Million Reasons to Get Accredited
Raising the Bar in Home Performance Contracting
Larry ZarkerBPI
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Home Performance Contracting is the Low Hanging Fruit in the Clean Energy Discussion
So is it like picking
peaches?
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…or is it like picking blueberries?
Imagine picking 130 million blueberries from this field….
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Residential Buildings & Climate ChangeEnergy use from residential buildings accounts for 36.5% of electricity consumed in the U.S. and 21% of carbon emissions.
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Need for Home Energy Retrofit Contracting
About a one-third of owner-occupied homes are now at least 45 years old and an additional third is between 25 and 45 years old meaning that a large majority of our homes were built before modern energy codes and are drafty, uncomfortable and expensive to operate.
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The Challenge
Nearly 130,000,000 housing units in U.S. NY HPwES program reaching 6,500 units per
year; after 8 years only 1% of the housing stock transformed.
How do we ramp up to a ten year upgrade on all existing homes in the country?
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Ramping Up Home Performance
State Units of Housing
10,000 Years
1000 Years 100Years
10 Years
U.S. Total 130,000,000 13,000 130,000 1,300,000 13,000,000
Scenarios for Achieving Scale:
* Source: U.S. Census, 2009
We are currently on a 10,000 year path to systematically upgrading the performance of the nation’s housing stock.
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Drivers for Home Performance
Dust and Allergies Comfort Issues (Drafts, Hot or Cold Rooms) High Utility Bills Hazardous Materials (Asbestos, etc.) Moisture (wet basements, mold, etc.) Climate Change (i.e., carbon footprint)
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Typical home…full of systems… Drainage system Foundation system Flooring system Wall system Ceiling system Roof system Heating system Air conditioning system Ventilation & IAQ systems Moisture control systems Distribution system Exhaust systems Plumbing systems in/out Electric, Appliance
& Lighting systems Energy management system
Key Question: Do you know where your fresh air comes
from?
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Furnace Filter Slot
Return Air
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Corrosion on Hot Water Tank
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Pipe Insulation
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Join the center of the industry.
It’s all here at ACI.www.affordablecomfort.org
Regional ConferencesColorado ENERGY STAR SummitDecember 8 - 9, 2010Denver, Colorado
ACI California Conference 2011January 10 – 11, 2011Los Angeles, California
ACI Northwest Conference 2011February 1 – 2, 2011Portland, Oregon
National ConferenceACI National Home Performance ConferenceMarch 28 – April 1, 2011San Francisco, California
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BPI Certification Model
Field Exam for Building Analyst
BPI Certified Building Analyst
Professional
Written Exam for Building Analyst
BPI Certified Heating
Professional
Written Exam for Envelope
Field Exam for Envelope
BPI Certified Envelope
Professional
Written Exam for Gas or Oil
Furnaces or Gas or Oil Hydronics
Written Exam for Manufactured
Housing
Field Exam for Heating
Field Exam for Manufactured
Housing
BPI Certified Manufactured
Housing Professional
BPI Certified Air Conditioning or
Heat Pump Professional
Field Exam for Air Conditioning or
Heat Pump
Written Exam for Air Conditioning
or Heat Pump
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New Certifications Whole House Air Leakage Control
Installer Whole House Air Leakage Control
Crew Chief Accessible Areas Air Leakage Control
Installer
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2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
1000
2000
3000
4000
5000
6000
7000
8000
9000BPI CERTIFICATIONS BY YEAR
NewRe-newalsTotalPro-jected
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Driven by Affiliate Growth: 216 Total
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What is BPI Accreditation?A professional
credential awarded by BPI to contracting
companies who commit to offering
comprehensive “whole house” home
performance solutions for their customers.
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BPI HPwES Contractor Model Educate Customers on Whole-House Offer Comprehensive Solutions Get Key Staff Trained & Certified Follow BPI Standards in Your Work Last Do No Harm by “testing out” Participate in Independent, Third-Party
Quality Assurance Program
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Civil suit targets 12 for carbon monoxide deaths
Three local men indicted for manslaughter
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BPI AccreditedHome Performance
Contractor
BPI CertifiedBuilding Analyst
BPI CertifiedSpecialty
Professional
Customer ServiceTeam Sets
Appointment
BPI Accredited Home Performance Contractor Model
SalesContract
ConductsComprehensive
HomeAssessment
EducatesCustomer onWhole House
Approach
Defines Scope ofWork Based on
Findings
OverseesWork in Home
PerformsInternal QC
Tests Out toStandards
Signs Off onJob
ObtainsCustomerSign-off
Solutions BasedSelling
VerifiableResults
BPI Home Performance Contractor Model
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Zip Code Searching for Accredited Contractors
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Marketing Materials for Accredited Contractors Newspaper ads Yellow pages ads Homeowner sheets Lawn signs Truck decals Neighborhood door hangers
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Co-Branded Homeowner Marketing Sheet
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Neighborhood Door Hangers
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What’s In It For Me for Contractors?
Brand Recognition – Differentiation Access to Resources
Educational Business Training Marketing Outreach
Independent, 3rd Party Quality Assurance Feedback on Best Practices
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Summary of the Value Proposition
SALES BENEFITS• Offer customer complete
solutions• HP uses a systematic
approach• Expand your scope of
services • Improve your closing rates• Be selective about projects• Perform larger value
projects• Offer competitive financing
Examples• NY: Average Project = $8,500• CA: Average Project = $12,000
OPERATIONAL BENEFITS• Differentiate business• Reduce staff down time• Retain high quality staff• Identify qualified staff to
hire• Minimize call back costs• Fewer customer
complaints• Manage your risk• Customer
satisfaction/referrals• Increased profitability• Ability to sleep, knowing
you did it right, the first time
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BPI Accreditation CostsHow much does it cost to get BPI Accredited?
Training for 2 Certifications: ($790 - $2,400)BPI Certification Exam Fees: $550 x 2 = $1,100Accreditation and Quality Assurance: 1,500/year*Total Estimated Initial Cost: $3,390 - $5,000* Under Home Star, this fee will likely drop to $1,000/year.
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EmbroidMe Franchise FeesHow much does it cost to openan EmbroidMe Franchise?Total Investment: $66,300-$187,400Initial Franchise Fee: $35,500Royalty Fee: 5%Advertising Fee: N/ATerm of Agreement: 35 yearsRenewal Fee: $1.5K