130226 open innovation in additive manufacturing v3
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Open Innovation in Additive Manufacturing RapidPro, February 26, 2013, Veldhoven, The Netherlands
Market developments require a review of the current collaboration within the high-tech supply chain
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Original Equipment Manufacturers … are going back to their core business to serve globally competing markets (Farm Out)
… grow the outsourcing volume and level of complexity
… increase their cost price pressure
Suppliers & Subcontractors
… see product, process & coordination requirements increase
… are involved in product development, specialization is essential
… take their share of the risk in new business models
Implications for the future
… supply chains are more complex
… competition now is between global value chains instead of individual companies
… uncertainty is bigger than ever
Environment is unpredictable
Black Swans occur …
… political instability and economic crises
… customers are very well informed, demanding en lack loyalty
… some raw materials are getting scarce
Technology develops fast
… many disruptive technologies
… R&D cost grow more rapidly than revenues
… energy sources and consumption change
… product life cycle management is increasingly
important
The open innovation concept emerged as an answer to these challenges for the R&D part of the value chain
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© Henry Chesbrough
Networked Innovation
Virtual enterprise
Open supply chain
Open Innovation
Specialized company
The open supply chain is a logical next step in the development of supply chains
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Traditional supply chain
Collaborative supply chain
Individual company
performance
Supply chain
performance
Network
performance
Buyer – supplier
relationship Trust in the chain Equal partnerships
1:1 1:N N:N
Agreements upfront Standards to confirm
relationships
Pre-competitive
standards
Closed innovation / Research
supply chain evolution
innovation evolution
Vertically integrated company
organization
focus
relationship
collaboration
scope
This creates an Open Supply Chain with much more options for specialised suppliers adding value in various tiers
• Primary process: more process steps are subcontracted in a multi-tier value chain
• Support processes: management of the total supply chain and more aspects
1. Research & Development
2. Design & Engineering
3. Prototyping & Industrialization
5. System integration
6. Sales & Service
4. Component production
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Based on the open innovation financial model for R&D, a new financial model emerges for the open supply chain
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For new OEMs this allows for focus on the core competences and outsource a substantial part to suppliers
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1. Research & Development
6. Sales & Service
2nd Tier
3rd Tier
1st Tier
Process Development
Project Management & Staffing
Quality Assurance
Business Model Development, Financing & Funding
Sourcing & Life Cycle Management
Supply Chain Management
OEM
Supplier
3. Prototyping & Industrialization
4. Component production
5. System integration
2. Design & Engineering
Material research & analysis
1. Research & Development
2. Design & Engineering
3. Prototyping & Industrialization
5. System integration
6. Sales & Service
(Re)design for AM, engineering support
Parts production & supply
Equipment development
Parts supply
Raw materials & commodity providers
Additive manufacturing equipment OEMs
Design & engineering firms
(high tech) suppliers & subcontractors
(high tech) suppliers & subcontractors
Event organisers
Technology institutes and universities
OEM value chain
Additive Industries’ business model will be built on the open supply chain, exploiting a broad partner network
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Additive Industries activities
Service providers
Supply partnerships
Prototyping, process optimization & testing
4. Component production
Training, consulting, shared facilities/labs, events
In order to accelerate the creation of knowledge and experience, Additive Industries will start with design for
Additive Manufacturing and a shared lab
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AM assessment
Design & engineering
Material & process
selection
Parts manufacturing
Post processing
Prototyping & process
optimisation
Supply & Distribution
Partners
Additive Industries
3D Design & Engineering: • Design for Additive Manufacturing • Redesign • Digitization • Technology consulting • …
Shared lab facility: • Demand pooling • Materials research • Prototyping • Process
optimization • Quality testing • …
Post processing & Supply (through partners): • Production • Assembly • Supply • Distributed printing • …
Additive Manufacturing will focus on the most mature technologies for functional parts
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Additive Manufacturing
Plastics Ceramics Metals Composites/hybrid materials
Materials
Technologies Material extrusion Material/binder jetting Sheet lamination Vat photopolymerization (stereolithography, DLP) Powder bed fusion (laser sintering, SLS, SLM, DMLS, EBM) Directed energy deposition
Built on the experience gained, the proposition of Additive Industries will be expanded to four building blocks
• 3D Design & Engineering: Design for additive manufacturing, engineering services, consulting and training
• Prototyping & Testing: Fabrication and testing of first series of additive manufactured products, parts and components with multiple technologies in shared AM facilities (AddLab)
• Equipment & Materials: OEM development, delivery and servicing of automated integrated additive manufacturing solutions & materials
• Platform & Virtual Factory: Creation and operation of an internet platform for designers and additive manufacturers to meet, work together and share capacity
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In summary: Additive Industries will industrialise 3D printing for functional parts in metal and ceramics
• Additive Industries will support companies to (re)design for additive manufacturing
• By pooling volumes in high tech applications, the business case for joined investment in AM equipment will be positive
• A shared AM facility (AddLab) will allow high tech companies to experiment with AM technology and applications
• Based on the experience gained, Additive Industries will develop to be an OEM of dedicated industrial grade AM equipment & -systems for – direct printing of functional parts
– larger volumes/higher production speed/higher efficiency
– higher precision/resolution
– larger product dimensions
– automated handling & post processing
• The regional supply base can co-develop and manufacture this new equipment and use it to produce parts
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We would like to invite you to …
• Share your ideas for potential AM made parts …
• Tell us your requirements for integrated AM solutions …
• Join us in our shared application laboratory AddLab …
• Co-develop our AM solutions …
• Or … join the Additive Industries team!
