131117 why #gro wsprt w2-e stevehubba
DESCRIPTION
TRANSCRIPT
![Page 1: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/1.jpg)
Why? #GROWsport…
Using web & social media marketing
![Page 2: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/2.jpg)
#GROWsport …Using web & social media marketing
Personal pursuits going GOING UP
Gym 5.4%
Jogging 4.2%
Cycling 2.2%
Walking 2.6%
http://goo.gl/y5RRu [Roy Morgan Online Report]
![Page 3: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/3.jpg)
#GROWsport …Using web & social media marketing
Club sport going GOING DOWN
PlayedSport
8% !!Went to watch sport
3.1%
![Page 4: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/4.jpg)
#GROWsport …Using web & social media marketing
We’ve got a problem!GOING DOWN
Golf 3.3%
Tennis 3.1%
Cricket 1%
Football 0.3 – 0.7%
![Page 5: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/5.jpg)
#GROWsport …Using web & social media marketing
Meanwhile the web & social media…
BOOMfacebook didn’t exist 10 years ago - it now has more users (one billion+) that the internet had 10 years ago!
![Page 6: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/6.jpg)
#GROWsport …Using web & social media marketing
Wanted: Sport Club marketersEssential• Understands the players / supporters• Knows why your sport / club is the best • Has a habit of telling a good storyDesirable• Experience promoting self & others via:– Web / Blog– Facebook– Twitter, and maybe …– LinkedIn, G+, YouTube & Instagram too!
![Page 7: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/7.jpg)
#GROWsport …Using web & social media marketing
Two functions of marketing…
Customer Retention
Customer Acquisition
![Page 8: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/8.jpg)
#GROWsport …Using web & social media marketing
Competitive advantages online…
![Page 9: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/9.jpg)
#GROWsport …Using web & social media marketing
Relationships & FANS….
Business-to-Customer (B2C)= Club2Fan (C2F)
Business-to-Business (B2B) = Club2Sponsor (C2S)
*Note: Social Media also enables Fans andSponsors to sharewith one another andthe Club.
![Page 10: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/10.jpg)
#GROWsport …Using web & social media marketing
Where are you?
YOUR WEBSITE IS YOUR BUSINESS. IF YOU CAN’T BE FOUND, YOU DON’T EXIST.
![Page 11: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/11.jpg)
#GROWsport …Using web & social media marketing
Does your web attract?
*vicbeach.com.au shameless plug!
![Page 12: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/12.jpg)
#GROWsport …Using web & social media marketing
Facebook marketing…
![Page 13: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/13.jpg)
#GROWsport …Using web & social media marketing
Twitter marketing…
![Page 14: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/14.jpg)
#GROWsport …Using web & social media marketing
But wait there’s more (and they fit in your pocket!)
![Page 15: 131117 why #gro wsprt w2-e stevehubba](https://reader034.vdocument.in/reader034/viewer/2022052617/545800fcb1af9fc15d8b4912/html5/thumbnails/15.jpg)
#GROWsport …Using web & social media marketing
Thank you … let’s connect!West2East ReCreation“more connections, better relationships”west2eastrecreation.com.aue. [email protected]. 0418 362 181l. linkedin.com/in/stevehubbaf. facebook.com/West2EastRecreationt. twitter.com/stevehubba
The Marketing Network“Power to Connect”themarketingnetwork.com.auinfluenceyournetwork.com.aue. [email protected]