Applications of QR Code

GCIT1015 IT Innovations Shaping Our World (Section 5) [2013 S1]

-Group Project

LO SZE MAN(13204084)

CHIU UE TING(13207830)

HE XUE XI(13)

Apr 12, 2023

Content

Introduction

Application

Pros & Cons Survey Conclusio

n

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Introduction of QR code – Background Information

Quick Response Code

Matrix barcode

First designed for the automotive industry in Japan

Record information

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Introduction of QR code – Features

High capacity encoding of data

Small printout size

Kanji and Kana capability

Dirt and damage resistance

Readable from any direction

Structured appending feature

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Application of QR code

Advertisement

Communication

Entertainment

Access additional information

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In July 2010, Calvin Klein Jeans launched a QR code billboard on the corner of Lafayette and E. Houston in New York City. The

code directed users to a provocative 30-second branded

video.

Recently, we can Invite our friends to a WeChat group chat via QR code

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Green Day launched their new album with a QR code. By

scanning the code, fans are directed to an exclusive mobile

site where they can listen to music, watch videos, connect

with other fans, and even download to their phone the hit

song.

An enterprising chef has even decided to label the sushi that he serves at his restaurants with QR codes in order to provide customers all the relevant information concerning the piece of sushi sitting right in front of you.

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More about the application of QR code

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Pros & Cons of QR code

• Fast readability• Greater storage capacity• Easy to use• Wide range of uses• Trackable• Cost effective

Pros

• Security issues• Need a reader• Scanning takes a while• Not everyone is familiar with QR code

• Inconsistency

Cons

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Survey Result about QR code

In order to know more about the application of QR code in Hong Kong, we have done a survey about it.

We launched our online survey on Qualtrics, and we received 24 effective response.

Apr 12, 2023

Female67%

Male33%

Gender of interviewees

4%

92%

4%

Age of interviewees

less than 11 16-20 21-25 26-3031-35 36-40 41-45 46-5051-55 56-60 more than 60

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presented a QRcode image presented a Code 39 image presented a High Capacity Color Barcode image

don't know

Series1 17 0 5 2

1

3

5

7

9

11

13

15

17

The number of people who really know what a QR code looks like

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Yes92%

No8%

The number of interviewees who have seen a QR code

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0 2 4 6 8 10 12 14 16 18

on a product; 15

on a coupon; 12

on television; 9

on out door adver-tisments; 9

in a magazine; 16

in a newspaper; 10

in a catalogus; 7

other; 4

The places where interviewees saw QR codes

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Number of interviewees who have sccaned a QR code

yesNo

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24%

35%

29%

12%

The reasons for scanning a QR code.

access videoget a coupon or discountinteract with social media proper-tiesother

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easy to useconvenient

quick responseuseful

70

71

72

73

74

75

76

77

78

Average score of people's feeling about using a QR code

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71%

29%

The reasons why interviewees not using QR code

NO NEED OTHERdo not have a smart phone smart phone cannot access to the Internet

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Yes100%

Do you know how to get the information from a QR code?(people who have never scanned a

QR code)

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access additional in-formation

24%

access video18%

get a coupon or discount18%

interact with social media properties

12%

other24%

don't know6%

Chart The applications of QR code

Apr 12, 2023

on a product

on a coupon

on tele-vision

on out door

adver-tis-

ments

in a maga-zine

in a news-paper

in a catalo-

gus

other

access addi-tional infor-mation

5 6 3 3 6 3 4 3

access video

2 2 1 2 3 2 1 0

get a coupon or dis-count

4 4 2 3 6 3 3 1

inter-act with social media prop-erties

5 3 3 3 4 4 3 1

other 2 0 1 1 1 2 1 0

0.51.52.53.54.55.5

The relationship between the places in-terviewees seen QR codes and the reason

for scanning them.