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WE WOULD LOVE TO BETHE NEW HULMarten Pieters, Vodafone India CEO

OUTLOOK BUSINESS Cover StoryMach03,2012By RASHMI K PRATAPPRESENTED BYSYED SAMI UDDINNEERAJ PANTNISHANT

ABHISHEK SHUKLA

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Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 2

THE ARTICLE IS DIVIDED INTO

THE STORY OF VODAFONE THE STRONG BEGINNING THE INSIDE STORY LISTENING AT LEISURE NEW FOCUS AREAS SHORT IN THE ARM

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THE STORY OF VODAFONE INDIA

1992 Hutchison Whampoa and Analjit Singhs Max Telecom

set up HUTCHISON MAX TELECOM

1995 Hutchison Max starts cellular services in Mumbai under

Max Touch brand 2000 Acquisition of Delhi operations and entry into Kolkata &

Gujarat through Essar, Orange brand replaces Max Touch

2005 Buys BPL Mobile operations except Mumbai

2006 ORANGE RE-BRANDED AS HUTCH; Hutch decides to exit 2007 Vodafone buys 67% for $10.9 billion; Hutch rebranded as

Vodafone

2011 VODAFONE buys out ESSAR

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THE STRONG BEGINNING

February 2007 Vodafone Plc. agreed to acquire a 67% stake in Hutchison

India.

After 2 months of acquisition the company was renamed as Vodafone

Essar that costed company 250cr.

OGILVY & MATHER launches Hutch is now Vodafone Campaign

MAGIC BOX had a handset, CHOTA RECHARGElaunched

IN 2009 OGILVY& MATHET CreatedZOOZOOAnd established brandidentity what today Vodafone is

Zoozoos were introduced during 2009 IPL with 29 films as a result they

wrere an instant hit and brand recall and customer connect went up.

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THE INSIDE STORY

Vodafone is now INDIAS SECOND-LARGESTmobile company byrevenues

VODAFONES sharing strategy with Rivals proved to be a big asset(INDUS

TOWERS).

20% increase in revenue over FY11

realization per minute (RPM), from 59 paise in Q2 to 61 paise in Q3

Vodafone, as well as Hutchison when it controlled the Indian firm, had to

give huge payouts to employees to COMPENSATE them for not bringingout an IPO and delaying stock options exit

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LISTING AT LEISURE

Vodafone to bring IPO in 2013 says Vodafone Plc CEO Vittorio Colao

But the timing of IPO is not certain since market needs to be stable for

IPO

Most investors are guessing Vodafone to be market value of Rs 55,000-

60,000 crore almost similar to Airtel and Idea

can Vodafone overtake Idea.

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NEW FOCUS AREAS

Vodafones priorities for the next few years are

strengthening presence in SEVEN C CIRCLES( circles where Vodafonebegan operations just three years ago).

growing the ENTERPRISE BUSINESS

building up the data BUSINESS.

A CENTRE OF EXCELLENCE has been set up inBENGALURU, which continuously monitors potential areas where peoplecould be using data on mobile.

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SHORT IN ARM

The cancellation of 122 spectrum licences and reauction.

Competition would be reduced on reauction

Main beneficiaries would Airtel and Vodafone

Vodafone and Idea have highly benifited with MNP (mobile number

portability)

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Thank You