13th SUMMIT FOR

MEDIA &

ADERTISING

11/15 December 2013

Courchevel, France

#cristalfestival

Cristal Festival

CREATIVITY & INNOVATION

The Global Summit for Media & Advertising, gathering top leaders of the industry: marketing, advertising, digital and media agencies, advertisers, publishers, producers, start-ups, marketing research companies.

The event closes the creative year and forsees the next trends and tendencies for the upcoming year.

Mixed juries of international agencies and major global advertisers.

In Courchevel, a luxurious and convivial ski station in the French Alps.

#cristalfestival

Strenghts

#cristalfestival

Unique networking

opportunities

4 days

workshops & conferences

2 Young Talent & innovation

contests

14 global prestigious

competitions

Awards recognized by

international ranking bodies

Creative Juries composed of

International Agencies

Courchevel, the biggest interconnected ski area in the world

• 9 hotels wihtin 10 mm walking distance from each other

• Easy & convenient access to the Congress Center

Courchevel

#cristalfestival

NEW

IN 2013

#cristalfestival

Cristal Campus, dedicated training sessions

with international speakers with all the

advantages included in a classic delegate

pass. During the Cristal Festival, tackle the

latest news from digital, communications and

media worlds, and strengthen your skills in a

privileged and friendly atmosphere.

Pilot Showcase Sessions: designed for

content creators, enabling them to present

their Web & TV projects directly to potential

clients (advertisers, media and advertising

agencies).

#cristalfestival

New in 2013

IN HOUSE

SUMMIT & FORUM

#cristalfestival

In 2013, the 2nd edition of the Brand Entertainment & Content Summit

will gather the greatest international experts of the industry.

• Within the frames of the Cristal Festival, 11/13 December

• 1 global competition: Brand Entertainment & Content, chaired by

Brent POER, President – LiquidThread North America

• More than 40 conferences spread over 3 days

• Strong instutitional and media support

Brand Entertainment & Content Summit

#cristalfestival

Marketing Innovation & Data Forum: a 2-day conference dedicated

to Technological Innovations & Data gathering international specialists

of the digital advertising ecosystem for high-level keynotes and debates

on the following topics:

RTB - Programmatic buying - Ad exchange - Video advertising

Native advertising - Big data - Data visualization - Data & gaming

Geo marketing – and, Privacy related topics

1 global competition: Future is Now – Marketing Innovation, chaired by

Jean-Baptiste RUDELLE, CEO & Co-Funder of Criteo (Jury members =

« Marketing & Data Cristal Academy »)

Marketing Innovation & Data Forum

#cristalfestival

Start-Up Challenge: a contest for innovative start-

ups of the web industry taking place during the

Marketing Innovation & Data Forum, Saturday

December 14. 10 start-ups will be selected to pitch

their projects and business ideas to a Committee

composed of International Brands.

Cristal Zone : 200 m2 area dedicated to the Cristal

Festival partners wishing to present their business

and tech demos in a dedicated space, surrounded

by the welcome desk and the VIP Cristal Club.

Marketing Innovation & Data Forum

#cristalfestival

CRISTAL

COMPETITIONS

#cristalfestival

14 Global Competitions

MEDIA

PR

* NEW 2013 *

DIGITAL &

MOBILE

DESIGN

PRODUCTION FILM

OUTDOOR

RADIO

CONSUMER

MARKETING

PRESS

PRINT CRAFT

INTEGRATED

BRAND

ENTERTAINMENT

& CONTENT

FUTURE IS NOW

JURY

PRESIDENTS

#cristalfestival

Jury President

Brand Entertainment & Content

BRENT POER

President

LiquidThread North America #cristalfestival

Jury President

Media

MAINARDO DE NARDIS

CEO

OMD Worldwide #cristalfestival

Jury President

Future is Now – Marketing Innovation

JEAN-BAPTISTE RUDELLE

CEO & Co-founder

Criteo #cristalfestival

Jury President

PR

MATT NEALE

International President

GolinHarris London #cristalfestival

Jury President

Print & Design

SERGIO GORDILHO

Partner, Creative Director & Co-President

Africa Agency, Brazil – DDB Group #cristalfestival

Jury President

Advertisers Grand Jury

PETE BLACKSHAW

Global Head of Digital & Social Media

Nestlé #cristalfestival

Jury President

Digital&Mobile

SEAN LYONS

Global Chief Digital Officer

Havas Worldwide New York #cristalfestival

Jury President

Consumer Marketing

JOSE MIGUEL SOKOLOFF

President Global Creative Council, Co-Chairman, CCO

Lowe SSP3 Colombia

#cristalfestival

2013 KEY

SPEAKERS

#cristalfestival

Europe & International

Brent POER

CEO

LiquidThread

North America

Tom BOWMAN

Senior VP

BBC Advertising

Erin MCPHERSON

VP - Head of Video

Programming

& Orginals Yahoo!

Peter TORTORICI

CEO

Group M

Entertainment WW

Ben SILVERMAN

CEO

Electus

Doug SCOTT

President

OgilvyEntertainment

Amy POWELL

CEO

Paramount Television

Philippe LENTSCHENER

CEO France

McCann

David FREEMAN

Co-Head of

Brand Coverage

Creative Artists Agency

Robert KYNCL

VP – Global Head of

Content & BO

Google

Jacques SEGUELA

VP

Havas

Avi SAVAR

Founding Partner

Big Fuel

Thomas JAMET

President

Moxie

Jean-Baptiste DANET

Managing Director

Dragon Rouge Group

Gilles BABINET

President

Captain Dash

& EU Digital Champion

Raphaël DE ANDREIS

CEO

Havas Media

Europe & International

SPECIAL

JURIES

#cristalfestival

Avertisers Grand Jury

A jury gathering 80 international brands will be briefed on the prize

lists by the Jury Presidents. The Jury will award the Advertisers

Grand Cristal.

Global Leadership Council

For the first time in 2013, the Cristal Festival will gather leaders of

the main networks and agencies. Among the campaigns awarded

by the different juries, they will choose the campaign embodying

great creative and strategic trends of the communications industry

Journalists Grand Jury

The most noticed and the most appreciated campaigns selected by

Press professionals attending the Cristal Festival.

3 Special Juries

#cristalfestival

RUSSIAN WINNERS

&JURIES

#cristalfestival

JURIES 2011

IGOR KIRIKCHI

Executive Director

BBDO Russia Group

IRINA VASSENINA

President

Progression Group

KIRA LASKARI

Creative Director

ARC Russia

Digital&Mobile Jury Consumer Marketing Jury Media Jury

JURIES 2011 Design Jury Design Jury Journalist Jury

ALEKSEY FADEEV

Creative Director

Depot WPF

KSENIA LUKICHEVA

Chief Editor

Adme.ru

MARIA SOKOLOVA

Marketing Manager

Lamzur

WINNERS 2011

Design Cristal

1 Cristal (GOLD) for Depot WPF

Film Cristal

Short List for BBDO Russia Group

Radio Cristal

1 Short List for BBDO Russia Group

Consumer Marketing Cristal

1 Special Mention for Progression Group

Media Cristal

1 CRISTAL (GOLD) for Saatchi&Saatchi

3 Short List for Voskhod

2 Short List for Rodnaya Rech

2 Short List for Leo Burnett Moscow

JURIES 2012 Consumer Marketing Jury Film&Radio Jury Media Jury

ANDREY GUBAIDULLINE

Founder& Creative Director

VOSKHOD

NEIL HARDWICK

CEO Russia & CIS

GROUP M

OLEG LAPSHINE

Creative Director

Mother Tongue

WINNERS 2012

Digital&Mobile Cristal

1 Sapphire (SILVER) for Leo Burnett Moscow

1 Short list for Grey Moscow

Film Cristal

1 Short List for TBWA Moscow

Future is Now Cristal

1 Emerald (BRONZE) for OMD Russia Group

Consumer Marketing Cristal

1 Emerald (BRONZE) for Leo Burnett Moscow

Media Cristal

1 CRISTAL (GOLD) & GRAND CRISTAL (GRAND PRIX) for Voskhod

1 Sapphire (SILVER) for OMD Russia Group

1 Short List for Navigator DDB

Outdoor Cristal

1 CRISTAL (GOLD) + GRAND CRISTAL (GRAND PRIX) for Voskhod

ADVERTISERS GRAND CRISTAL for Voskhod

WHY CRISTAL

FESTIVAL SHOULD

BE A PART OF

AKAR?

#cristalfestival

WHY CRISTAL FESTIVAL SHOULD BE A PART OF AKAR?

Cristal Festival уже нескольких лет признан многими креативными

интернациональными рейтингами

Каждый год агенства из России и Восточной Европы участвуют в конкурсе и

представлены в Жюри фестиваля

Участие агенств из России увеличивает их известность на международном уровне

Фестиваль подводит итоги года креативной рекламы и предопределяет

награды на мировой рекламной сцене

Cristal Festival усиливает свои позиции и создаёт два новых

интернациональных конкурса (Brand Entertainment&Content и Future is now)

Cristal Festival имеет множество медиа партнёров и пользуется успехом в

рекламной прессе

PARTNERS

#cristalfestival

Official & Associate Partners

Media Partners

Institutional Partners

13th SUMMIT FOR

MEDIA &

ADERTISING

11/15 December 2013

Courchevel, France

#cristalfestival