14 b2b marketing + social media stats for 2014
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Social media and marketing statistics for B2B companies around blogging, website traffic and more.TRANSCRIPT
14 B2B SOCIAL MEDIA + MARKETING Stats for 2014
@LAURENKGRAY
40% of B2B buyers say LinkedIn is important when researching technologies and purchases 19% say the same of Twitter
@LAURENKGRAY
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- Social Media Today
Top three social networks used by B2B marketers: - 91% LinkedIn - 85% Twitter - 81% Facebook
@LAURENKGRAY
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- Social Media Today
62% of B2B marketers say LinkedIn is effective 30% say the same of Facebook
@LAURENKGRAY
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- FlipCreator
76% of B2B companies maintain blogs
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- FlipCreator
B2B companies that blog generate 67% more leads than those that don’t. @LAURENKGRAY
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- FlipCreator
62% of B2B marketers rate blogging as an effective content marketing tactic
@LAURENKGRAY
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- FlipCreator
91% of B2B marketers use content marketing. Just 36% say they are effective at it
@LAURENKGRAY
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- FlipCreator
Most effective B2B content marketers: - Use 12+ different tactics - Have a documented strategy - Use an average of 7 different social platforms - Devote 40% of budgets to content marketing
@LAURENKGRAY
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- FlipCreator
@LAURENKGRAY
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- FlipCreator
Top 3 content marketing tactics used by B2B marketers
- Social media other than blogs (87%) - Articles on their own websites (83%) - E-newsletters (80%)
@LAURENKGRAY
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- FlipCreator
B2B marketers rate in-person events and case studies as the most effective content marketing tactics.
@LAURENKGRAY
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- FlipCreator
@LAURENKGRAY
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- FlipCreator
Top 3 organizational goals for B2B content marketing
- Brand awareness (82%) - Lead generation (74%) - Customer acquisition (73%)
@LAURENKGRAY
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- FlipCreator
Top 3 metrics used to measure success - Website traffic (63%) - Sales lead quality (54%) - Social media sharing (50%)
@LAURENKGRAY
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- FlipCreator
45% of B2B marketers have gained a customer through LinkedIn
@LAURENKGRAY
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- Social Media Today
On average, B2B marketers who use Twitter generate twice as many leads as those who don’t
@LAURENKGRAY
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- Social Media Today
Have questions about increasing blog traffic for your B2B blog? Contact: [email protected]
My website: laurenkgray.com
@LAURENKGRAY