14 youth marketing digital trends for brands to ride on!
DESCRIPTION
This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. For each of the 14 points, it illustrates certain global & regional case studies to substantiate the trend. It concludes by proposing a mechanism to juxtapose behavorial economic insights with real time big data to better reach out to, engage with & sell to today's youth.TRANSCRIPT
14 Youth Marketing Digital Trends
For Brands To
Ride On
WHO ARE THE YOUTH?
HOW DO WE IDENTIFY &
SEGMENT THEM?
AgeSocio-
Economic Strata
Behavior
Personality Traits
WE BELIEVE YOUTH IS A MINDSET &
ITS DEFINITION CAN BE FLUID
SO DON’T DEFINE YOUTH BY DEMOGRAPHICS BUT
STRATEGIZE BASED ON BEHAVORIAL ECONOMIC
INSIGHTS
1.The Youth Desire
Creative Disruption
INR 80 per first 4KMINR 19.50 per KM there after
INR 80 per first 4KMINR 18 per KM there after &
INR 2 per minute.
2. The Youth is moving away from ‘cheap’
fast-fashion
Not forever inexpensive!
US$89
3. The Youth is
experimenting with cult food
4. The Youth wants to
wear tech
Jarvis listens to you &monitors your body 24/7
5.The Youth want to participate & be
involved
6.The Youth prefer activations that integrate real &
virtual lives!
7.The Youth prefer
innovative transactional
methods
Some airlines now allow the youth to purchase through BitCoins
8.The Youth want their content & service anytime
anywhere!
9.The Youth wants to
participate in purposeful campaigns
10.The Youth prefer real-time content
11.The Youth is
obsessive about sharing &
discovering!
12.The Youth wants to
be heard & responded to ASAP!
13.The Youth gets
excited with ephemeral stuff – Think SNAPCHAT
14.The Youth desires some assistance in helping them chose
INTEGRATE BEHAVORIAL ECONOMICS INSIGHT WITH
REAL-TIME BIG DATA
Online Behavior &
Social Profile Data
Purchase Intent
Actual Purchase
Data
