140603 ggu experience design kick-off
TRANSCRIPT
Experience Design DevelopmentGolden Gate University
Summer 2014 Meeting 1: June 3, 2014
Golden Gate University Digital Signage Programming
Experience Design Development
• Context
• Process Overview
• Purposes of Signage; How Digital is Distinct
• Persona Development
• Experience Design Workshop
• Next Steps
Doug Humphreys // VP, Consulting; Experience Design & Digital Signage Expert !Liz Lessig // Strategist !Chloé Lauer // Project Manager, Point-of-Contact
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Kick-Off Meeting Agenda
Golden Gate University Digital Signage Programming
Process Overview
3
June DecemberJuly August September October November
Experience Design
Guiding Principles & Boundaries
Requirements Document
Draft Pricing
Vendor Selection & Final Pricing
Specification, Testing, & Procurement
Delivery & Installation
January
we are here
Committee Responsibility
Business Services & Facility Responsibility
Content Development
Content Development
Golden Gate University Digital Signage Programming
Our Meeting Schedule
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• June 3: Kick-Off Meeting & Persona / Experience Design Workshop
• June 17: Guiding Principles & Boundaries Review and Journey Mapping Workshop
• July 22: Requirements Document Draft
• August 5: Requirements Document Refinement
• August 19: Final Requirements Document Edits & Draft Pricing
Golden Gate University Digital Signage Programming
ContextGolden Gate University currently communicates with a variety of analog signage types…
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Golden Gate University Digital Signage Programming
Context…and wants to enter the digital signage realm.
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Golden Gate University Digital Signage Programming
Both analog and digital watches tell time…
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Golden Gate University Digital Signage Programming
…digital watches also engage, provide addt’l content, and offer feedback
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Golden Gate University Digital Signage Programming
Similarly, analog and digital SIGNAGE address the same needs…
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INFORM
GUIDE & DIRECT
INSTILL PRIDE
DEFINE BRAND & IDENTITY
DISTINGUISH PLACES & SPACES
Golden Gate University Digital Signage Programming
…digital signage can also engage and offer additional, changing content
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analog digital
INFORM
Golden Gate University Digital Signage Programming
…digital signage can also engage and offer additional, changing content
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analog digital
GUIDE & DIRECT
Golden Gate University Digital Signage Programming
…digital signage can also engage and offer additional, changing content
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DEFINE BRAND & IDENTITY
analog digital
Golden Gate University Digital Signage Programming
…digital signage can also engage and offer additional, changing content
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INSTILL PRIDE
analog digital
Golden Gate University Digital Signage Programming
…digital signage can also engage and offer additional, changing content
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DISTINGUISH PLACES & SPACES
analog digital
Golden Gate University Digital Signage Programming
Persona Development
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CURRENT DAY STUDENT
WHO: TYPE OF STUDENT:
DEGREE PROGRAM:SPECIAL INTEREST:
DESCRIPTION:
KelseyLaw StudentJD Full-Time ProgramEnvironmental Law
Kelsey is a passionate environmentalist whose undergraduate degree is in environmental science. An East Coast transplant, she is in her 2nd year of the three year program and is finally getting an understanding of how to best leverage the resources that GGU and San Francisco have to offer.
Golden Gate University Digital Signage Programming
Persona Development
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CURRENT NIGHT STUDENT
WHO: TYPE OF STUDENT:
DEGREE PROGRAM:SPECIAL INTEREST:
DESCRIPTION:
MiguelBusiness StudentMasters of Business AdministrationEntrepreneurship
Andrew is a Bay Area native who grew up and still lives in Walnut Creek getting his masters degree in Business. He works full-time in the Financial District in sales at a tech start up and commutes by BART; he loves the University’s convenient location. After graduating, he plans to start his own business.
Golden Gate University Digital Signage Programming
Persona Development
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GGU EMPLOYEE (admin/staff/faculty)
WHO: TITLE:
YEARS EMPLOYED:
DESCRIPTION:
AndrewAdjunct ProfessorFive years
Andrew is a dedicated adjunct professor and loves working with GGU students. Besides teaching, he also mentors students within a special-interest club. He likes to stay aware of what’s going on around campus and participates when he can, which isn’t too often, since he has a full-time job and a family!
Golden Gate University Digital Signage Programming
Persona Development
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VISITOR(s) TO GGU
WHO: TITLE:
YEARS EMPLOYED:
DESCRIPTION:
Alice and AmitRecruiting at Job Fair 2.5 hours
Alice and Amit work at Deloitte and are representing their company at a job fair hosted by GGU. They have never been to GGU before and need to know how to get to the event and who to ask for help should they run into any challenges as they set up their booth. They expect a great turnout of GGU students!
Golden Gate University Digital Signage Programming
Next Steps
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• MKThink:
• Translate persona and experience design workshop outputs into draft Guiding Principles & Boundaries
• Prepare Journey Mapping Exercise
!• Next meeting: review and refine Guiding Principles & Boundaries; engage in Journey Mapping Exercise
• After that: Draft a requirements document, including number and type of signs and possible locations