Humancredit

Use the internet as usual and automatically support

good causes!

London @ ESCP | CASS Georgi Musev, July 3rd, 2014

A story about self-determination

you have first to leave the earth.

If you want to reach the moon,

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self-determination

„change can kill us…“

the challenge

5Albrecht Dürer: Adam und Eva, 1507; Michelangelo: Die Erschaffung Evas in der Sixtinischen Kapelle, 1508–12

Our heroes… Living in a perfect in paradise. Perfect apple…

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The prohibition enabledthe first self-determined action.

To eat or not to eat?

DON’T eat the apple!

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The first conscious decision!

!…cast away from paradise.

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Super Easy!

Super Downloads!

Super Uploads!

A perfect cloud!

Adam and Eve created a NEW paradise!

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BIG DEAL BIG DATA

missing transparency without a way to participate

unwillingly sharing their data flooded by disrupting advertisement

Helpless consumers in a web out of balance!

Not self-determined again…

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…neither work well!

…became corrupted!

…don’t work 100%

Trying to protect their autonomy:

Playing „rabbit & hunter“Adam and Eve keep being rabbits!

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?

We need a new strategy!

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What do Google want from you?

YOUR DATA

It’ all about your communication channel!

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Humancredit proposes a new strategy…

Power through openness

Self-determinationthrough

conscious communication

New path to sustainable communication:

voluntarily shared data

relevant advertisement

self-determinationtransparencyparticipation do good

consumer engagement

transparencyefficiency

image

cooperation creates balance

fee for premium targeting

premium access to consumers

distributing donations funding donations

donations for good causes

User AdvertiserExchange von market values

Exchange of ethical values

emotional resonance

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We are addressing a $100 billion business…

Nobody counts whit a transparent

digital marketing!

An easy-to-understand brand:

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ADVERTISERS & BRANDS

Criteria for the brands: „NO DRUGS, NO GUNS, NO SLAVERY...“

Transparent contract with the user: „NON-PROFIT COMPANY“

Criteria for the NGOs: „TRANSPARENT DONATIONS“

USER COMMON GOODS

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++?

++?

What’s the winfor Adam and Eve?

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• voluntarily sharing information about your interests

1. Transparent storage & data management by yourself.

2. You actively authorize only the access to your „attention“: no data is delivered to advertisers!

3. You can recognize relevant ads with a Humancredit seal

4. You can control your communication channel:encrypted „key“ matches relevant ads to your devices.

black box

Transparency

+1. 2. 3. 4.

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InMobile

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Browse and automatically collect “Humancredits”!

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on all your devices

automatic donations to projects of our choice!

Easy to use

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charity plug-in on | donate now

chrdavid | 10.467 Humancredits | log out

13.203

example with a Humancredit browser plug-in

1.

13.203 84.673

fill in & donate

2 minutes 20 questions

200 Humancredits

advertisement, that isrelevant to us

advertisement, thatpays for our attention

advertisement, we can vote, close or give feedback to if we want

advertisement with the

Humancredit certificate

Relevant advertisement

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ca. €100 p.a. per user

we get for our membership5-50€/year

we get for each actualization: 20¢

we get for each interaction:

5¢-5€

we get for our browser time:

1-10¢/h

Real power

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„Added value for the common

goods!“

„Conscious communication frees me from

dependence on big players.“

„I have my self-determination

back“

Digital citizens

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Self define your digital life! Do good, browsing the web as usual!

Join Humancredit!

!

!

!!!We need 2.000 members & likes till October

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georgi@humancredit.cc