14.10.22 becoming a better designer for the future

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© Sooshin Choi, 2014 SOOSHIN CHOI Professor of Design Provost & Vice President For Academic Affairs College For Creative Studies FORMER Education VP, IDSA BECOMING A BETTER DESIGNER FOR THE FUTURE

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Page 1: 14.10.22 becoming a better designer for the future

© Sooshin Choi, 2014

SOOSHIN CHOI Professor of Design

Provost & Vice President For Academic Affairs College For Creative Studies

FORMER Education VP, IDSA

BECOMING A BETTER DESIGNER

FOR THE FUTURE

Page 2: 14.10.22 becoming a better designer for the future

•Designing things

•Designing designers

•Designing design education

SOOSHIN CHOI

AUTOMOTIVE DESIGNGM KoreaDaewoo Motors

1978 - 1986

Page 3: 14.10.22 becoming a better designer for the future

Chapter 1

•Things •For Industry •Doing

•Drawing and Making

•Beautiful & Useful

Chapter 2

•Experiences •For Market •Thinking, and Doing

•Drawing, Making, andResearching

•Usable & Enjoyable

Chapter 3

•Values •For Better World •Thinking, Doing, and Connecting

•Drawing, Making,Researching, and Communicating

•Meaningful & Valuable

Object Motivation

Scope of work

Learning

Goals

EVOLUTION OF DESIGN

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Design Is Like An Elephant

DESIGN

Page 5: 14.10.22 becoming a better designer for the future

Hammer

DESIGN IS LOGIC

Make It Work.

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Magic Mouse, Apple

DESIGN IS LOGIC MAGIC

Make A Surprise.

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Include Fitness, Ryan Eder

DESIGN IS LOGIC MAGIC MUSIC

Touch Heart

Page 8: 14.10.22 becoming a better designer for the future

Designers Are Like Blinds Trying To See An Elephant

DESIGNERS

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•CONDUCTOR

•CONNECTOR

•CONCEPTOR

DESIGNERS’ FUNCTIONS

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•SOUL

•SKIN

•SKELETON

DESIGNERS’ LAYERS

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DESIGNERS’ ORGANS

•BRAINSee people as users or customers.

•HEARTSee users or customers as people.

•GUTDeliver what YOU believe is right.

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Be a designer who shapes tomorrow

SOOSHIN CHOI Professor of Design

Provost & Vice President For Academic Affairs College For Creative Studies

[email protected]