At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Jodi, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

5

TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

7

TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

11

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

14

NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

15

TIDE 2017: Technology | Innovation | Design | Experience

TIDE Gold Sponsors

TIDE Digital Signage Gold Sponsor

Save the Date

2018At ISE | Amsterdam | February 2018

At InfoComm | Las Vegas | June 2018

Jodi Hughes

At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Jason, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

5

TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

7

TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

11

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

14

NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

15

TIDE 2017: Technology | Innovation | Design | Experience

TIDE Gold Sponsors

TIDE Digital Signage Gold Sponsor

Save the Date

2018At ISE | Amsterdam | February 2018

At InfoComm | Las Vegas | June 2018

Jason McGraw

At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Mandy, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

5

TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

7

TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

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TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

14

NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

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TIDE 2017: Technology | Innovation | Design | Experience

TIDE Gold Sponsors

TIDE Digital Signage Gold Sponsor

Save the Date

2018At ISE | Amsterdam | February 2018

At InfoComm | Las Vegas | June 2018

Mandy Beckner

At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Guest, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

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TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

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TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

11

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

14

NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

15

TIDE 2017: Technology | Innovation | Design | Experience

TIDE Gold Sponsors

TIDE Digital Signage Gold Sponsor

Save the Date

2018At ISE | Amsterdam | February 2018

At InfoComm | Las Vegas | June 2018

Guest

At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Guest, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

5

TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

7

TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

11

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

14

NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

15

TIDE 2017: Technology | Innovation | Design | Experience

TIDE Gold Sponsors

TIDE Digital Signage Gold Sponsor

Save the Date

2018At ISE | Amsterdam | February 2018

At InfoComm | Las Vegas | June 2018

Guest

At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Guest, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

5

TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

7

TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

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TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

14

NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

15

TIDE 2017: Technology | Innovation | Design | Experience

TIDE Gold Sponsors

TIDE Digital Signage Gold Sponsor

Save the Date

2018At ISE | Amsterdam | February 2018

At InfoComm | Las Vegas | June 2018

Guest

At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Guest, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

5

TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

7

TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

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TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

14

NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

15

TIDE 2017: Technology | Innovation | Design | Experience

TIDE Gold Sponsors

TIDE Digital Signage Gold Sponsor

Save the Date

2018At ISE | Amsterdam | February 2018

At InfoComm | Las Vegas | June 2018

Guest

At Hyatt Regency Orlando

infocommshow.org/TIDE

Technology | Innovation | Design | Experience

6.13.17

Guest, welcome to TIDE!Thanks for joining us for the first TIDE conference. TIDE is totally different than anything InfoComm has done before, and we’re excited by your vote of confidence that you’re spending the day with us. We think you’ll be blown away by TIDE and leave with creative ideas, new contacts, and a fresh outlook on the industry.

For our inaugural conference, TIDE focuses on the power of storytelling. From Pixar’s storytelling magic to the immersion of virtual reality that breathes life into stories, we’ll explore the power of storytelling and how it can be used as a framework for approaching new challenges. From learning environments to restaurants and retail; from brand environments to sold-out tours and innovative workspaces, AV technology can transform our experience and help tell bett er stories… which in turn, helps sell products, enhances learning, and creates memories.

We’ve brought together designers, brand marketers, architects, integrators, live events producers who have never spoken at InfoComm before, all to give you their (different) perspectives on AV. All are innovators who will demonstrate the dynamic results and incredible experiences that come from the right combination of technology and narrative.

Technology. Innovation. Design. Experience. Isn’t that what our industry is all about?

2

SCHEDULE AT A GLANCE All sessions are in the Plaza G&H Plenary room unless otherwise indicated.

8:00 a.m.–8:45 a.m. REGISTRATION & BREAKFAST8:45 a.m. OPENING REMARKS9:00 a.m.–9:30 a.m. KEYNOTE: Matthew Luhn, Story Veteran, Pixar Storytelling for the Business of AV9:30 a.m.–10:00 a.m. The Intersection of Space and Storytelling: Interactive AV Exhibit Design10:00 a.m.–10:15 a.m. Can AV Technology Re-humanize Retail?10:15 a.m. –10:30 a.m. NETWORKING BREAK10:30 a.m.–11:15 a.m. MORNING BREAKOUT SESSION: Choose One: • Crafting the Story of Your Business (Plaza I) • How Spaces Tell Stories: Interactivity and Engagement (Plaza K) • Reimagining the Story of AV (Plaza J)11:20 a.m.–11:50 a.m. How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond11:50 a.m.–12:10 p.m. Narrative Neuroscience: Crafting an Unforgettable Experience12:15 p.m.–1:00 p.m. LUNCH IN THE ORLANDO BALLROOM1:00 p.m.– 1:45 p.m. KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects The Power of Immersive Storytelling1:45 p.m.– 2:10 p.m. The Story Disrupted: The Next Technologies to Change Storytelling2:10 p.m.– 2:30 p.m. The Art of Collaboration 2:30 p.m.– 2:45 p.m. NETWORKING BREAK2:45 p.m.– 3:00 p.m. How to Use Technology and Content to Build Experiences That Matter3:00 p.m.–3:30 p.m. NASA Precision for Virtual Missions to Mars and Beyond3:30 p.m.– 3:40 p.m. NETWORKING BREAK3:40 p.m.– 4:15 p.m. AFTERNOON BREAKOUT SESSION: Choose One: • Storytelling ROI: Technology Case Study (Plaza I) • Redesigning Spaces for New Technologies (Plaza K) • AV and Content Creators: Co-Authoring Partnerships (Plaza J)4:20 p.m.–4:30 p.m. CLOSING REMARKS4:30 p.m.–5:30 p.m. RECEPTION

3

8:00 a.m. – 8:45 a.m.Registration & Breakfast

8:45 a.m.

Opening Remarks: Luvvie Ajayi

9:00 a.m. – 9:30 a.m.

Keynote: Storytelling for the Business of AV Matthew Luhn, Story Veteran, Pixar

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

9:30 a.m. – 10:00 a.m.

The Intersection of Space and Storytelling: Interactive AV Exhibit DesignJake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

10:00 a.m. – 10:15 a.m.

Can AV Technology Re-humanize Retail?Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

SCHEDULE & SESSION DESCRIPTIONS

4

10:15 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

Morning Breakout Session: Attend one of these breakout sessions:

Crafting the Story of Your Business Matthew Luhn, Story Veteran, Pixar

This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn’s expertise.

How Spaces Tell Stories: Interactivity and EngagementJake Barton, Principal and Founder, Local ProjectsSarah Williams Goldhagen, Author & Architecture Critic

Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss what goes into crafting site-specific interactive experiences that tell stories in unique ways, drive interaction, and create lasting memories.

Reimagining the Story of AVLance Weiler, Storyteller and Culture Hacker

This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

11:20 a.m. – 11:50 a.m.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and BeyondEric Grossman, COO, TAIT Greg Lynds, EVP and Chief Development Officer, BJ’s Restaurants Inc. Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

11:50 a.m. – 12:10 p.m.

Narrative Neuroscience: Crafting an Unforgettable ExperienceBarry Ross Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek, will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

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TIDE 2017: Technology | Innovation | Design | Experience

SCHEDULE & SESSION DESCRIPTIONS

12:15 p.m. – 1:00 p.m.

Lunch in the Orlando Ballroom

1:00 p.m. – 1:45 p.m.

Keynote: The Power of Immersive StorytellingNonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events. Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

1:45 p.m. – 2:10 p.m.

The Story Disrupted: The Next Technologies to Change StorytellingCedric Gamelin, Senior Producer, Emblematic Group Toshi Hoo, Emerging Media Lab Director, Institute for the FutureDan Quigley, Principal Technical Product Manager, Amazon Alexa Smart HomeJonathan Yomayuza, VR Technical Director, Emblematic Group

From oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

2:10 p.m. – 2:30 p.m.

The Art of Collaboration Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Kean will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

6

2:30 p.m. – 2:45 p.m.

Networking Break

2:45 p.m. – 3:00 p.m.

How to Use Technology and Content to Build Experiences That MatterJens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

3:00 p.m. – 3:30 p.m.

NASA Precision for Virtual Missions to Mars and BeyondJason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.”

3:30 p.m. – 3:40 p.m.

Networking Break

the global trade association representing the commercial audiovisual and information communications industries. InfoComm International is the leading resource for AV standards, market research and news, and is

the producer of InfoComm, the audiovisual and integrated experiences event. Learn more about InfoComm International at infocomm.org.

TIDE is produced by InfoComm International®,

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TIDE 2017: Technology | Innovation | Design | Experience

3:40 p.m. – 4:15 p.m.

Afternoon Breakout Session: Attend one of these breakout sessions:

Storytelling ROI: Technology Case StudyHealey Cypher, CEO & Co-founder, Oak Labs Eric Grossman, COO, TAITRobert Smith, Director of Classroom Innovation, Stanford UniversityModerator: Kirsten Nelson, Writer and Editor-at-Large, SCN

How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New TechnologiesDarren David, CEO, Stimulant Larry Heisler, Director of Marketing, Anixter Inc.Peter Kolak, Senior Manager of Conferencing Services, Juniper NetworksJohn Mitton, CTO / VP of AV, Red ThreadGarry Wicka, Head of Marketing, Commercial Division, LG Electronics Moderator: Sarah Williams Goldhagen, Author & Architecture Critic

Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring PartnershipsDavid Bianciardi, Founder and Principal, AV&C Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.Dan Moalli, Senior Vice President, TechnomediaNevin Steinberg, Sound Designer, Hamilton Moderator: Jeff Day, CEO, BlueWater Technologies

Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

4:20 p.m. – 4:30 p.m.

Closing Remarks: Luvvie Ajayi

4:30 p.m. – 5:30 p.m.

Reception

SCHEDULE & SESSION DESCRIPTIONS

8

LUVVIE AJAYIAuthor and Digital Strategist

Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the

intersection of comedy, technology and activism. A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, technology, activism and humor.

JAKE BARTON Founder and CEO, Local Projects

Jake Barton is Principal and Founder of Local Projects, a media and physical design firm that creates

groundbreaking experiences. Credits include landmark projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art. Jake’s TED talk has nearly one million views, and he is on Fast Company Magazine’s list of top 50 designers.

DAVID BIANCIARDI Founder and Principal, AV&C

As Founder and Principal of AV&C, David Bianciardi has led the company over the past 17 years from a small systems

integration firm focused on the amusement and themed attraction industry to a thriving, globally recognized consultancy with the proven capacity to deliver award-winning large-scale systems to clients seeking technically sophisticated solutions to complex design challenges. Prior to founding AV&C in 2000, David held leadership positions in the industry for 15 years, as CTO of Synesthesia, co-founder of IDRC, and independent consultant.

JASON CRUSAN Director of Advanced Exploration Systems, NASA

As Director of the Advanced Exploration Systems (AES) Division within the Human Exploration and

Operations Mission Directorate (HEOMD), Jason Crusan serves as NASA’s senior executive, advisor and advocate on technology and innovation approaches leading to new flight and system capabilities for human exploration of space.

SPEAKERS

9

SPEAKERS

HEALEY CYPHER CEO and Co-Founder, Oak Labs

Healey Cypher’s passion is to elegantly infuse technology into physical retail. Before founding Oak, Healey

founded and led the Retail Innovation team for eBay, Inc. Healey loves evangelizing the future of retail: He has hosted or attended panels at SXSW Interactive in 2014, 2015 and 2016.

DARREN DAVID CEO, Stimulant

For over 20 years, Darren has traversed the blurry edges at the intersection of technology and design,

exploring nearly every conceivable project role as both client and contributor. His rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards.

JEFF DAY CEO, Bluewater Technologies, Inc.

Jeff Day is the CEO of Michigan-based Bluewater Technologies. Jeff touts his company as the strong brand’s

chief instigator of technology-forward experience revolutions! In ways that others can’t, they surface value where content, physical space, and technology meet. Under his direction, the company has experienced significant growth and is recognized as progressive industry leaders in technology, AV, and brand experience.

NONNY DE LA PEÑA CEO, Emblematic Group and “The Godmother of Virtual Reality”

As CEO of Emblematic Group, Nonny de la Peña uses cutting edge technologies to tell important stories — both fictional

and news-based -- that create intense, empathic engagement on the part of viewers. A Yale Poynter Media Fellow and a former correspondent for Newsweek, Nonny has more than 20 years of award-winning experience in print, film and TV. Nonny is widely credited with helping create the genre of immersive journalism and her virtual reality work has been featured by the BBC, Mashable, Vice, Wired and many others.

10

CEDRIC GAMELIN Senior Director, Emblematic Group

Cedric Gamelin is an award-winning filmmaker and producer. A graduate of the American Film

Institute, he has had his works showcased in numerous venues and festivals including Sundance, Art Basel, The White House and the United States Congress. A Senior Producer at Emblematic Group, Cedric leads many initiatives, one of which being the Photogrammetry department where he builds groundbreaking experiences and pioneers new ways of creating virtual reality.

SARAH WILLIAMS GOLDHAGENAuthor & Architecture Critic

Sarah Williams Goldhagen is the author of the new book, “Welcome to Your World: Experiencing the Built

Environment”, and is a contributing editor at Art in America and Architectural Record. Sarah holds a Ph.D. in Art and Architectural History from Columbia University and taught history and theory for 10 years at Harvard’s Graduate School of Design.

ERIC GROSSMAN COO, TAIT

Eric began his career at Deutsche Bank and then moved into Private Equity at Calera Capital. In 2011 Eric joined

Rock-It Cargo as the Director of Strategy and led the process that would eventually join Rock-It and TAIT under one holding company. In 2014, Eric joined TAIT as Chief Operating Officer where he oversees global operations and strategy. Eric holds an MBA from Harvard Business School.

LARRY HEISLER Director of Marketing, Global Building Technology Solutions, Anixter

Larry Heisler is director of marketing, global building technology solutions, at Anixter

International. Over a 20-year career in global sales, key account sales, marketing and global product management, Larry has worked with key players in the telecommunications industry, from start-ups to Fortune 500 companies.

11

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

TOSHI HOO Director of Research at The Emerging Media Lab, The Institute for the Future

Toshi Anders Hoo is a creative producer, strategic consultant and media artist based in San Francisco. Toshi has worked

on a wide range of cutting edge experiential media projects utilizing interactive and immersive technologies and also provides emerging technology research, prototyping and consulting services to industry leading companies, NGOs and government agencies.

GABE KEAN Founder and Creative Director, Belle & Wissell, Co.

Gabe has been designing interactive media experiences for two decades, and leading teams to create innovative

experiences for clients that include SFMOMA, the Space Needle, Art Institute of Chicago, Harley-Davidson Museum, J. Paul Getty Museum, and The Smithsonian Institution. His design work and studio projects have received numerous awards and recognition from Communication Arts, Print, How, SXSW, SEGD, The One Show, and the AAM MUSE Awards.

PETER KOLAK Senior Manager, Conferencing Services, Juniper Networks

As the Senior Manager of Conferencing Services at Juniper Networks, Peter Kolak manages a world-class global

support team charged with implementing the company’s conferencing standards and executing regular upgrades and technology reviews. Prior to Juniper Networks, Peter was a driving force at Adobe Systems and Blue Shield of California, creating and implementing standards for AV rooms worldwide.

MATTHEW LUHN, Story Veteran, Pixar

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’

experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEOs, directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

12

GREG LYNDS Executive Vice President & Chief Development Officer, BJ’s Restaurants, Inc.

As Chief Development Officer, Greg Lynds provides the leadership and strategic direction to

ensure the execution of BJ’s aggressive restaurant development plan. Over the past 14 years Greg and his team have designed and constructed close to 170 high-quality differentiated restaurants. Prior to joining BJ’s Restaurants, Greg held key positions at Darden Restaurants, Inc., and Wilshire Restaurant Group.

JOHN MITTON CTO / Vice President of AV, Red Thread

In his role at Red Thread, Mitton consults on technology trends and real world applications that

can make an impact on how clients blend technology and space to optimize results. Under his leadership, Red Thread’s AV Group has become the 28th largest AV Integrator in the nation and the winner of Building Magazine’s “Best AV Integration” in 2010.

DAN MOALLI SVP Business Development, Technomedia

Dan is the Senior VP of Technomedia Solutions, directing the company’s global business

development efforts, providing leadership to its project teams. He has extensive experience in the design and implementation of immersive environments, interactive multimedia exhibits, public art installations, and the development of large-scale touring exhibitions.

JENS OLIVER MAYERSVP, Managing Director, Germany, Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people who matter most to

them, through live and digital marketing. He leads the offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as leading brands in the automotive industry. With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

13

TIDE 2017: Technology | Innovation | Design | Experience

SPEAKERS

KIRSTEN NELSON Writer & Editor-at-Large, SCN

Kirsten Nelson has written about audio and video technology in all its permutations for almost 20 years. She was

the editor of SCN for 17 years, and now serves as editor at large for the magazine. She creates content for AV manufacturers and integrators with her company, Vernacular, LLC. In addition to technology, she also writes about motorcycles, and she is a MotoGP super fan.

DAN QUIGLEY Principal Technical Product Manager, Amazon Alexa Smart Home

Dan Quigley is Principal Technical Product Manager in Amazon Alexa’s Smart Home responsible for

Amazon’s presence on IoT standards bodies and Smart Home customer experiences. Dan has been shipping award winning high tech products and services since 1990. He is known as one of the pioneers of TCP/IP-based smart home control.

BARRY ROSS RINEHART Creative Executive Director, MIG

Barry is a professional memory maker. Over the last 30 years Barry has been designing unforgettable

multi-sensory 360º narrative experiences for and with CEOs and little kids, billionaires and refugees, movie stars and astronauts, scientists and jurors, board members and volunteers, politicians and ordinary citizens from all around the world.

ROBERT EMERY SMITH Director of Classroom Innovation, Stanford University

Robert (Bob) Emery Smith is the Director of Classroom Innovation in the Office of the Vice Provost for

Teaching and Learning at Stanford University. He works with faculty, architects, AV and IT professionals to design, implement, and support the use and evaluation of classroom activities using contemporary tools and media. An experienced electromechanical engineer, Bob has deep experience in commercial technology-driven, user-centered product design.

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NEVIN STEINBERG Sound Designer, Hamilton

A seasoned Broadway sound designer, Nevin is a passionate collaborator on a wide range of live events and

theater productions. His recent projects include the game-changer Hamilton on Broadway and at The Public Theater and the cutting edge Dear Evan Hansen on and off Broadway. In addition to his theater design, Nevin serves as the Audio Consultant for Stern Auditorium at Carnegie Hall.

LANCE WEILER Director of Experiential Learning and Applied Creativity, Columbia University

Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance Screenwriters Lab,

Lance is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “One of twenty-five people helping to re-invent entertainment.” In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.”

GARRY WICKA Head of Marketing, Commercial Division, LG Electronics

Garry Wicka has two decades of marketing leadership experience in the technology industry, having

held key sales and marketing leadership roles at companies like MCI, Dell Technologies and LG Electronics. Most recently Garry took over as Head of Marketing for the Commercial Displays, Solar and LED Lighting divisions at LG Electronics.

JONATHAN YOMAYUZA VR Technical Director, Emblematic Group

With 10 years of experience in the video game industry, Jonathan Yomayuza has extensive

experience with Unity, Unreal, Z-brush and is continually pushing the boundaries of VR within the Emblematic Group. Jonathan is also an expert and pioneer in Photogrammetry — a revolutionary technique that is paving the way for photorealistic VR of the future. He is the lead designer of this department at Emblematic.

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TIDE 2017: Technology | Innovation | Design | Experience

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