14275_term paper mgt208

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LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-2

Term Paper

School : LIM Department : MANAGEMENT

Name of the Faculty member: Abhisek Dutta

Course No. : MGT208 CourseTitle: Quantitative Techniques-II

Class : BBA Semester:IVth Section :T1909 Batch:2009-12

Max. Marks: 25 Date of Allotment: 1/02/11 Date of Submission: 15/04/11

S. No Roll

No.

Objectives of Academic

Activity

Topic Model*

To provide an avenue to

the students to coduct

research activities using

various concepts

practically to widen their

practical exposure to the

basic research problems

The students have to

submit a hand written

document.

The paper must include

all the following

components:1 Writing a research

problem statement byreferring

journals/periodicals,

case studies etc and

writing Introduction to

the selected problem

2. Give Objectives

3. Do review of

Literature

4. Research

Methodology5. Design Questionnaire

to achieve the

Objectives

6. Sample size: 50

7. Analysis of Data

8. Bibliography1 1 Select two different cold-drink

advertisements. Design andconduct a survey to determinewhich advertisement is moreeffective. Use a student sampleof fifty and develop your own

measures.

2

2 -do- Collect data regarding profit,profit after tax, sales, cost,turnover and compare thegrowth rate and performance ofTCS and INFOYSES

3 3 -do- P & G has developed a newtoothpaste that has providedtooth and gum protection for 24

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hours after each brushing. Itwould like to determineconsumers response to this newtoothpaste before introducing itin the market place. If a survey isto be conducted to determine

consumer preferences, whichsurvey method should be usedand why? Develop aquestionnaire for assessingconsumer preference of tooth-paste brands

4 4 -do- Obtain information on the annualsales of (at least five years)ONGC and also collect dataregarding industry. Analyze thestatus of ONGC and write areport on its performance.

5 5 -do- Conduct a survey on thecomparison of McDonald andDomino Pizza.

6 6 -do- Obtain information on the annualsales of TCS and softwareindustry for the last five years.Write a performance report ofTCS.

7 7 -do- Conduct a survey on comparisonof Lenevo and Dell laptops

8 8 -do- Conduct a campus wide surveyto know the perception of youthtowards state of higher education in India

9 9 -do- Conduct a survey among

youngsters to study their buyingbehaviour towards deodorants

10 10 -do- Collect data regarding SBI andPNB(Capital invested,employees, profit, sales of loan,other benefits, branches etc.)and on the basis of this datacompare which one performedbetter in 2009

11 11 -do- Prepare a questionnaire to judgethe performance of LUX andDOVE in comparison to otherbrands (at least 5 brands).

Prepare a report to present yourfindings. State the factorsaffecting their performance.

12 12 -do- Select two different four-wheeleradvertisements. Design andconduct a survey to determinewhich advertisement is moreeffective. Use a student sampleof fifty and develop your own

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measures

13 14 -do- Conduct a study among theyoungsters to know about theirbuying behaviour towardsdifferent brands of mobilephones

14 15 -do- Visit 5 different shopping malls.Evaluate each shopping mall interms of its overall image andquality of services by usingscaling techniques

15 16 -do- Collect data regarding profit,profit after tax, sales, cost,turnover and compare thegrowth rate and performance ofMaruti Suzuki and Tata Motors

16 17 -do- To study customer satisfaction towards services

offered by Sony Ericsson.

17 18 -do- To study consumer preferencetowards LOreal products

18 19 -do- To study customer preference

towards Liberty Shoes.19 20 -do- To study customer

satisfaction towards Surf

Excel.20 21 -do- To study customer

satisfaction towards services

offered by Pizza Hut.21 22 -do- To study customer preference

towards Godrej products22 23 -do- To study customer

satisfaction towards Nokia.23 24 -do- To study consumer behavior

towards Toshiba.24 25 -do- Select two different cold-drink

advertisements. Design andconduct a survey to determinewhich advertisement is moreeffective. Use a student sampleof fifty and develop your ownmeasures

25 27 -do- Collect data regarding profit,profit after tax, sales, cost,turnover and compare thegrowth rate and performance ofTCS and INFOYSIS

26 28 -do- P & G has developed a newtoothpaste that has providedtooth and gum protection for 24hours after each brushing. It

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would like to determineconsumers response to this newtoothpaste before introducing itin the market place. If a survey isto be conducted to determineconsumer preferences, which

survey method should be usedand why? Develop aquestionnaire for assessingconsumer preference of tooth-paste brands

27 30 -do- Obtain information on the annualsales of (at least five years)ONGC and also collect dataregarding industry. Analyze thestatus of ONGC and write areport on its performance.

28 31 -do- Conduct a survey on thecomparison of McDonald andDomino Pizza.

29 32 -do- Obtain information on the annualsales of TCS and softwareindustry for the last five years.Write a performance report ofTCS.

30 33 -do- Conduct a survey on comparisonof Lenevo and Dell laptops

31 34 -do-Conduct a campus wide surveyto know the perception of youthtowards state of higher education in India

32 35 -do- Conduct a survey among

youngsters to study their buyingbehaviour towards deodorants

33 36 -do- Collect data regarding SBI andPNB(Capital invested,employees, profit, sales of loan,other benefits, branches etc.)and on the basis of this datacompare which one performedbetter in 2009

34 37 -do- Prepare a questionnaire to judgethe performance of LUX andDOVE in comparison to otherbrands (at least 5 brands).

Prepare a report to present yourfindings. State the factorsaffecting their performance

35 38 -do- Select two different four-wheeleradvertisements. Design andconduct a survey to determinewhich advertisement is moreeffective. Use a student sampleof fifty and develop your ownmeasures

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36 39 -do- Conduct a study among theyoungsters to know about theirbuying behaviour towardsdifferent brands of mobilephones

37 40 -do- Visit 10 different shopping malls.

Evaluate each shopping mall interms of its overall image andquality of services by usingscaling techniques

38 41 -do- Collect data regarding profit,profit after tax, sales, cost,turnover and compare thegrowth rate and performance ofMaruti Suzuki and Tata Motors

39 43 -do- To study consumer behavior

regarding products offered by

Hero Honda.40 45 -do- To study customer preference

towards Soaps.41 46 -do- To study viewer preference

towards various TV channels42 47 -do- To study customer preference

towards Jeans.

43 48 -do- To study customer preferencetowards Laptops.

44 49 To study customer preference

towards Scooters.

45 50 Collect data regarding SBI andPNB(Capital invested,employees, profit, sales of loan,other benefits, branches etc.)and on the basis of this datacompare which one performedbetter in 2009

46 51 Prepare a questionnaire to judgethe performance of LUX andDOVE in comparison to other

brands (at least 5 brands).Prepare a report to present yourfindings. State the factorsaffecting their performance

47 52 Select two different four-wheeleradvertisements. Design andconduct a survey to determinewhich advertisement is moreeffective. Use a student sample

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of fifty and develop your ownmeasures

48 53 Visit 10 different shopping malls.Evaluate each shopping mall in

terms of its overall image andquality of services by usingscaling techniques

49 72 Collect data regarding profit,profit after tax, sales, cost,turnover and compare thegrowth rate and performance ofMaruti Suzuki and Tata Motors

50 73 To study consumer behavior

regarding products offered by

Bajaj Two wheelers.

51 74 To study customer

satisfaction towards servicesoffered by Dominos.


towards Godrej food products.

53 91 To study customer satisfaction towards Samsung

mobiles.

54 92 To study consumer behavior

towards Sony TV.

55 93 Obtain information on the annualsales of (at least five years)ONGC and also collect dataregarding industry. Analyze thestatus of ONGC and write areport on its performance.

56 95 Conduct a survey on thecomparison of McDonald andDomino Pizza.

57 96 Obtain information on the annual

sales of TCS and softwareindustry for the last five years.Write a performance report ofTCS.

58 97 Conduct a survey on comparisonof Lenevo and Dell laptops

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towards Soaps.

Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with da

Remarks by HOS (Mandatory)

Sig. of HOS with d

14275_term paper mgt208

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