15 b2b companies who poach their competitors branded keywords
TRANSCRIPT
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15 B2B COMPANIES THAT “POACH” THEIR COMPETITORS BRANDED KEYWORDS
Will Marlow Agency
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B2B AdWords AdsPoaching Branded Keywords
Founded in 2011 Facebook Ad Specialists Google AdWords Premier Partner (2x) Search & Display Bing & Yahoo Accredited Google Analytics Certified Specialize in data-driven marketing for organizations
Will Marlow Agency
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B2B AdWords AdsPoaching Branded Keywords
What follows is a slide-by-slide list of examples of B2B companies who are targeting their competitors branded trademarks – in other words, they’re trying to “poach” leads from their competitors.
This is often good strategy, especially in the following circumstances:
Your competitor has high name recognition + low customer loyalty
Your product has a compelling advantage that’s easy to communicate (cheaper, better, etc.)
Your customer is in the middle of a PR crisis of some kind
Presentation
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B2B AdWords AdsPoaching Branded Keywords
Each slide presents ads highlighted in blue that show an ad being targeted at a competitor’s branded keyword.
You may refer to this slide deck for inspiration in creating your own “poaching” strategy.
The companies that follow are:
• Marketo, Oracle, Qlik, Insperity, Zero, RingCentral, Hatchbuck, Lifesize, MakeOffices, Regus, Uber, DaVinci Virtual, Adobe, BigCommerce.
Presentation
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords
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B2B AdWords AdsPoaching Branded Keywords