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Tonsser Uses Branch to Win User Engagement and Lower CPI

Tonsser is Europe’s most popular social network for

youth footballers. The Tonsser app empowers football

players to track their stats and showcase their potential

to clubs across Europe. Using the app, over 750,000

players are able to connect with coaches and scouts,

share results, and apply for exclusive club tryouts.

With the combined power of Branch and Snapchat,

Tonsser:

• Lowered CPI by more than 15% within two weeks of

their first campaign

• Increased ad engagement by 1.5x with a

corresponding increase in in-app actions such as

posting videos and entering player stats

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CASE STUDY

lower CPI within two weeks of their first campaign

15%

increased ad engagement with a corresponding increase in in-app actions

1.5X

The Challenge

Tonsser needed to refresh their game plan. The company’s quest to acquire new

users on Snapchat was hamstrung by inefficiencies and lack of real-time visibility into

marketing performance. They were creating unique quick links for every Snapchat ad

they ran, were unable to accurately segment their Snapchat audience, had invested

in a targeting process based upon manually uploaded exclusion lists, and were

relying upon spreadsheets to track results. Lacking the tools required to optimize

their cost-per-install (CPI) and achieve their new user goal, Tonsser was falling short

of expectations.

Ready to ignite your mobile growth? Visit branch.io to request a demo or get started today. ©2019 Branch

The Solution

Branch and Tonsser connected on a strategy that would alleviate Tonsser’s near-

term challenges while setting them up for long-term success. For starters, install ads

on Snapchat would no longer be shown to existing Tonsser users because marketers

would have access to more granular audience segmentation and performance

analytics. Moving forward, Branch’s measurement capabilities would also help

Tonsser leverage the power of data to drive deeper engagement than ever before.

Branch + Snapchat + Tonsser

Branch’s integration with Snapchat was the catalyst in Tonsser’s plan. As one of Snapchat’s official measurement

partners, Branch is able to identify where Tonsser’s most engaged users originate and the messages that result in

the highest retention and lowest CPI. With Branch, Tonsser can now:

• View retention data for every ad, directly on the Branch console

• View real-time CPI data by audience segment

• Assemble audience segments based on accurate performance insights

• Efficiently reach Snapchat users without the Tonsser app installed, and reactivate Snapchat users with the

Tonsser app installed

• Optimize everything from acquisition strategies to product features based upon more detailed learnings

than ever before

Onboarding with Tonsser

Ready to ignite your mobile growth? Visit branch.io to request a demo or get started today. ©2019 Branch

A Tonsser user acquisition campaign

The Results

By working with Branch, Tonsser lowered their CPI by over 15% in the first two weeks of their revised user

acquisition campaign on Snapchat.

With access to more granular and automated targeting options, Tonsser’s ad engagement on Snapchat increased by

1.5x and generated a corresponding increase in in-app actions.

A Tonsser user engagement campaign

Branch powers deep linking and mobile attribution for 35,000+ of the most advanced apps in the world, including household names like Airbnb, Pinterest, Slack, Tinder, Starbucks, Yelp, and Ticketmaster.

©2019 Branch

“Using Branch has saved me a lot of time doing queries. It is amazing all the campaign information

is visible in one place now, also creating audiences from Branch data really boosted the efficiency of

Snapchat as a Channel in our Mix. It is simple to use, reliable and their support is excellent.”

Florian LangerGrowth Manager, Tonsser

Ready to ignite your mobile growth? Visit branch.io to request a demo or get started today.