T @ReachStrategies W www.reach-strategies.org

#DeeperLearning15 Minute Communications Challenge

Building a Wikipedia Presence

Topics to be covered:1. The challenge!

2. Should you be on Wikipedia and why?

3. What is the current state of DL on

Wikipedia?

4. Getting started with your Wikipedia

presence

5. Best Comms practices for Wikipedia

6. Integrating DL into your Wikipedia page

Make sure that

Then, build credibility by linking to resources

1.

Take the Challenge!

2.

has a presence on

“As the 8th highest trafficked site on the Internet, Wikipedia offers nonprofits a lot of visibility.” -

Charity Village

Should I be on Wikipedia?

● Wikipedia has an extremely high domain authority, since it is a “trusted” site by Google. “A core part of Google’s algorithm uses links from trusted websites.”

● “Not only is it a trusted link in Google’s eyes, it is also a great source of traffic.” Even links below the bulk of the each page’s content, can get attention. For SEO expert Jon Cooper, “one link [can provide] 50 visitors a week for a small niche website. The value isn’t in question, it’s how you can get your links on the page.”

● “Wikipedia pages rank for half of all searches, which creates a feedback loop. Wikipedia pages rank so well because people link to them. They continue to rank even better for a wider range of searches because high ranking pages get more links.”

● “Journalists and other experts read Wikipedia and so there is a big amplification effect. People will notice the link and link to it themselves, because they see it there and repeat what is said in Wikipedia. It is a very powerful social media.” Jonathan Hochman—SEO consultant

Adapted from:

1. http://www.shivarweb.com/3632/how-to-use-wikipedia-for-seo/ 3. http://pointblankseo.com/wikipedia-seo-purposes

2. . http://searchengineland.com/the-art-of-seo-for-wikipedia-16-tips-to-gain-respect-11126

Did you know?A 2007 study by Google revealed that information on Wikipedia was almost as accurate as that in the Encyclopedia Britannica.

Wikipedia Facts

1. Direct sources (e.g., your website, work, articles)“No company or organization is considered inherently notable. No organization is exempt from this requirement, no matter what kind of organization it is, including schools.” - Wikipedia

2. Independent sources (e.g., other website mentions, work, articles, news written about your organization)“A company, corporation, organization, school, team, religion, group, product, or service is notable if it has been the subject of significant coverage in secondary sources.” -Wikipedia

3. Audience“Evidence of significant coverage by international or national, or at least regional, media is a strong indication of notability.”-Wikipedia

4. Unbiased, factual information “Advertising is prohibited as an official Wikipedia policy.” -

Wikipedia

Connectivity to

deeper learning and one another builds

credibility!

Credibility is the name of the game.

46 of116

How many DL grantees have a Wikipedia page?

Deeper Learning has a Wikipedia page!

https://en.wikipedia.org/wiki/Deeper_Learning for

Deeper Learning Wikipedia

2

Who mentions and links to Deeper Learning on their Wikipedia page?

1

example being... grantees

Let’s connect and strengthen our message.

Create a Wikipedia account by going to www.wikipedia.org and clicking on “Log in/create account” in the top right hand corner. Once you have a Wikipedia account you can begin crafting your page or “article”.

Get started on your Wikipedia presence now.

http://bit.ly/REACHWiki101 for our “Creating a Wikipedia Page 101”

SlideShare

Make sure that

Take the Challenge!

Integrate Deeper Learning into your Wikipedia page by...

.

http://dlplanningguide.com

http://hewlett.org/programs/education/deeper-learning

https://en.wikipedia.org/wiki/Deeper_Learning

Then, build credibility by linking to

resources

1 2has a presence on

List of Over 100 Resources!

https://en.wikipedia.org/wiki/Deeper_Learning

#DeeperLearningShare your success story using this hashtag on

twitter.

END

Resources

→ http://fortune.com/2012/08/14/how-to-solve-your-wikipedia-problem-yes-you-have-one/

→ http://www.bradaronson.com/22-high-impact-low-cost-social-media-opportunities-for-nonprofits/

→ http://contentmarketinginstitute.com/2011/11/how-to-develop-a-wikipedia-page/

→ http://www.smoblogger.com/wikipedia-doesnt-suck/→ http://www.yourseoplan.com/ask-the-experts-should-my-business-m

ake-a-wikipedia-page/→ http://www.informationweek.com/how-to-use-wikis-for-business/d/d-

id/1034971?page_number=2

Thanks to the Web, and networks in

general, the cost of publishing and

sharing information has diminished

substantially — which makes wikis the

killer app for corporations. Prior to wikis,

an expensive enterprise application

would have been required for

sophisticated information management.

But because most wikis are based on

open-source code, they're free for

companies who opt for an open-source

distribution, or relatively cheap for

companies willing to pay for their

implementation and support.

Wikis are designed to facilitate the

exchange of information within and

between teams. Content in a wiki can be

updated without any real lag, without any

real administrative effort, and without the

need for distribution — users/contributors

(with wikis, they're one and the same)

simply visit and update a common Web

site.

Wikis can centralize all types of corporate

data, such as spreadsheets, Word

documents, PowerPoint slides, PDFs —

anything that can be displayed in a

browser. They can also embed standard

communications media such as e-mail

and IM. Heavy-duty PHP-based wikis can

directly interface with company

databases to bring in audio and picture

files. A wiki's functionality is limited only

by the programming skills of the person

who implements it. -info week

● A Wikipedia page can rank well in

search results alongside your site

and your other branded

properties. As such, a Wikipedia

page can be a nice way to

influence more of the search

results than you would have

without the page.

● Wikipedia pages may help with

brand awareness. Wikipedia is a

top website and receives billions

of page views each month. It’s

possible that some Wikipedia

users may naturally stumble

upon your Wikipedia page, or

find it via a link from other

Wikipedia pages on similar

topics.

● Google uses Wikipedia as a

source for its “artificial

intelligence” projects and

currently draws summary

information from Wikipedia to

produce its Google Knowledge

Graph listings. If your product

has a Google Knowledge Graph,

you may be able to influence the

content via your Wikipedia page.

Any company is technically eligible to have

a Wikipedia page.

-ypurseoplan

https://docs.google.com/presentation/d/1bgkdYBUCbA7pBJc2IfPwPiZ2N2Q2sGZVVskKIzSWxRM/edit#slide=id.ga48f555b8_0_28