Proven Lead Generation Strategies

with Examples

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15

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Partner with a company and create email-gated content together. Promote together and share the leads.

1. Co-Created Gated Content

2. PDF of Blog Article Content Upgrade

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Create a PDF version of your article for readers who want to keep it as a resource. Email-gate it behind an inline call-to-action and a click popup.

3. Entry Overlay for Subject-Specific Gated Content

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Create a comprehensive guide to a frequently-written-about subject on your blog and place an entry overlay over articles on that subject.

4. Product Demo/Webinar Exit Popup on Pricing Page

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If pricing page visitors don't convert, use an exit popup to prompt a lesser-conversion for a product-focused webinar or demo.

5. Site Analysis or Tool with Gated Results

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Provide a free tool then gate the results.

6. Video Gate & Video Cliffhanger

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You can either email-gate an entire video, or stop the video 30-seconds in and request viewers provide their email to see the rest.

7. Questionnaire with Email-Gated Results

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People love to know where they stand in relation to their peers. Create a questionnaire and email-gate the results.

8. Two-Step Lead Generation Funnels

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Clicking a CTA is far more tempting if there's no lead information to enter. Yet once you've clicked, you're committed.

9. Slideshare

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70 million people use Slideshare each month. That's thousands of impressions on each deck. Prompt a subscription to your newsletter with a built-in popup.

10. Facebook Lead-Gen Ad

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Facebook users don’t like being sent off-platform. They're comfortable where they are, so keep them on-platform with Facebook's internal lead-gen ads.

11. Visitor-Specific Popup Offers

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Use a marketing automation platform to track your visitor's behavior. If they're return traffic, trigger a visitor-specific popup based on their preferences the next

time they arrive.

12. Coupon

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Giving away a coupon gives you a targeted email list of people you know are interested in your specific product and is a great way to drive sales.

13. Gated Poll Results

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People love expressing their opinions and see how they stack up. A poll or vote is a great way to allow them to do both. Gate the results of your poll.

14. Roundup Newsletter Subscription

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Just because your business isn’t publishing enough content doesn’t mean you can’t send out an awesome newsletter on a weekly basis. Create and curate!

15. Featured Gated Content on Blog Directory

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Maximize impressions on your gated content by placing a CTA at the top of your blog directory. More eyes equal more leads.

For 85 more lead generation marketing ideas and examples click here.

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