15 qr code ideas to blow your customers' minds
DESCRIPTION
Slides from my M3 session on QR code usage and user experience.TRANSCRIPT
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http://www.m3conf.com/@m3conf
Founding:
Gold:
Silver:
Bronze: Partners:
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JUSTIN FERRELLMOBILE DEVELOPER
Sunday, November 20, 11
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@MOBILE_JUSTIN
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#15QR
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15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS
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MIND BLOWING = _____________
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LET THE EXPERIENCE DICTATE THE TECHNOLOGY, NOT THE OTHER
WAY AROUND
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EXPERIENCE
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WHAT IS A QR CODE?
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“ A TWO-DIMENSIONAL MATRIX BAR CODE THAT IS USED TO IDENTIFY PRODUCTS. IT CAN STORE UP TO 4,296 ALPHANUMERIC OR 7,089 NUMERIC CHARACTERS.”
- PCMAG.COM
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A WAY TO ATTACH DIGITAL CONTENT TO REAL LIFE MEDIA.
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ENGAGEMENT
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MEASUREMENT
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DYNAMIC CONTENT
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HAVE YOU SEEN A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
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HAVE YOU SEEN A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
18
35
53
70
Yes No Don’t Know
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IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
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IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
13
25
38
50
Yes No Don’t Know
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HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR
CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
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HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR
CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
20
40
60
80
Likely Unlikely
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WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
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WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
23
45
68
90
Coupon Contest Content Purchase More Info
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WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR
THE FIRST TIME?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
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WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR
THE FIRST TIME?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
18
35
53
70
Yes No Don’t Know
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ADOPTION
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AWARENESS
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BAD EXAMPLES
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USES
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15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS
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ONE
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VIDEO CONTENT
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BANDWIDTH
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ENCODING
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HIGH DEFINITION
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COMMENTING
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SHARING
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CHRISTMAS CATALOG
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TWO
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HTML5
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INPUT TYPE=”NUMBER”
INPUT TYPE=”EMAIL”
INPUT TYPE=”URL”
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STANDARD EMAIL
URL PHONE
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THREE
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SOCIAL PORTALS
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PIES & PINTS
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FOUR
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APPS
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BROWSER SNIFFING
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IF “IPHONE”
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IF “ANDROID”
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FIVE
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SCAN TO VOTE
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THEATRE
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SIX
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FOOD
Sunday, November 20, 11
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CHOCOLATE
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SEVEN
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TELEPHONE LINK
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TEL:+PHONE-NUMBER
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EIGHT
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REQUEST PRINT MATERIAL
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BROCHURE
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NINE
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WEB SERVICE
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WHEREYOUSHOULD.BE
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WHEREYOUSHOULD.BE
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TEN
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GOOGLE MAPS
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ATTRACTIONS
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ELEVEN
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YOUR WEBSITE
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PRODUCT INFO PAGE
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PRODUCT INFO PAGE
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TWELVE
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FREE CONTENT
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EVENT PROMOTION
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THIRTEEN
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ANDROID APP DOWNLOAD
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ANDROID APP DOWNLOAD
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BETA TESTING
Sunday, November 20, 11
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BETA TESTING
Sunday, November 20, 11
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FOURTEEN
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DIGITAL + PRINT
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HOTEL CHANNELS
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FIFTEEN
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DISCOUNTS
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WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
23
45
68
90
Coupon Contest Content Purchase More Info
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WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
23
45
68
90
Coupon Contest Content Purchase More Info
Sunday, November 20, 11
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DISCOUNT CODE
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SUMMARY
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Sunday, November 20, 11