15 ways to integrate social media with traditional & digitalto integrate social media with...
TRANSCRIPT
13 WAYS TO INTEGRATE SOCIAL MEDIA
WITH TRADITIONAL & DIGITAL
Presented by
@LisaLFlowers of
#DTCCSMC2016
@LISALFLOWERS
Marketing, business development and public speaking – 25+ years
Teaching, tutoring and mentoring – 15+ years
Social media and business coaching – 5+ years
Lifelong learner, volunteer, and advocate
Global – Malaysia and Nigeria
Recent – Keynote speaker at Kent County
Economic Summit
IF YOU’RE NOT USING SOCIAL MEDIA, YOU ARE
TELLING YOUR CUSTOMERS
WE DON’T WANT
TO TALK TO YOU.
ASK YOURSELF
Is digital as integrated in your marketing as it is in your customers’ lives?
Are you taking advantage of the web’s ability to target audiences and personalize your messages?
Are you going the distance to embrace mobile and the internet in your customer’s pocket?
Source: http://www.blue-iceberg.com/our-thinking/pdfs/Blue_Iceberg_Digital_Marketing_Checklist.pdf
FRONT AND CENTER
Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/
TV, radio, print,
outdoor, direct mail,
etc. should be cross-
promoting as well.
HAVE A PLAN
WRITE IT DOWN!
Match social media to traditional and digital media (Tied to business goals) Increase traffic to website
Start and develop relationships (leading to sales)
Increase customer awareness of and/or manage your brand
Gain customer insight
Become more accessible
Build trust or loyalty
Stalk your competition. (Umm…EVERYBODY is your competition.)
Don’t go it alone. Hire a professional to jumpstart your efforts.
TAKE INVENTORYTraditional Print (newspapers, brochures, local directories, yearbook ads, business cards, etc.)
Outdoor (billboards, signage, bench, etc.)
TV and Radio
Direct Mail
Sponsorships (sports teams, charities, etc.)
Exhibits
Digital Website / Blog
Google Ads
Email Newsletter
Email Signatures
Social Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat , etc.
1. USE TRADITIONAL AS THE DRIVER
2. USE TRADITIONAL AS THE PRIZE
Contest on social media
Announce and promote winner
on traditional
Billboard
Print ad
Radio
3. THE WRITTEN WORD
All that printed material!
Brochures
Packaging
Inserts
Business Cards
4. ORGANIZE AND PROMOTE OFFLINE EVENTS
…with online events
5. PRINT MEDIA
6. WEBSITES
7. IN-STORE VIDEOS
8. MENUS AND TABLE TENTS
9. INTERNAL DISPLAYS
10. EMAIL MARKETING
11. EMAIL SIGNATURES
Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-pages/
12. PACKAGING
13. SOCIAL MEDIA
QUESTIONS?
@LisaLFlowers
@LisaLFlowers1 (Instagram)
Facebook Group: MarketingStrategiesGroup
703-862-8743