Consultancy business offering expertise, skills and tools to

companies and organizations active in the field of innovation &

sustainability, in developing solutions for innovation-to-market

processes, and in developing business solutions with a sustainability eyemark.

‘Business for innovation & Sustainability’

Service offer description

Jasper Buijs

Company overview

Sustainnovate is a consultancy and knowledge products business. It offers knowledge, expertise, skills and tools in the areas of knowledge valorisation and in business innovation for sustainability. Simply said, Sustainnovate helps others to develop strategies and tools to turn knowledge and ideas into innovation and to turn innovation into business strategies that create beneficial impacts for society and the environment. Doing so, Sustainnovate focuses on three types of activities:

1. Innovation (for business) communication, including developing value propositions and all other aspects of an effective business plan that is able to attract the interest of the targeted audiences.

2. Business & revenue model development, and cost-benefit analysis. 3. Knowledge valorisation & Business development, including business plan pitching, IP

protection strategy development, licensing, Start-up company formation, business partner identification and attraction, and business deal negotiation.

A special area of attention of Sustainnovate is the nexus of business and sustainability. Sustainnovate focuses on the constraints and opportunities that arise for business in the face of increasing market awareness of - and governmental regulation on, environmental and social costs and benefits of business activity. Sustainnovate avails of unique knowledge and skills in the area of innovative business modelling and economic modelling for sustainability and is able to calculate the costs and benefits of business model innovations that include environmental and social impacts. Sustainnovate also avails of a strong network and is able to introduce its customers to possible partners and can advise and mediate in bringing about partnerships for its customers, to navigate new territories based on innovative business models that have a true right to claim sustainability.

Value offer to customers Sustainnovate brings several value propositions to its different customers:

Offering companies: Knowledge of sustainability business models, combined with skills to calculate economic costs and benefits pertaining to different business strategy choices.

Offering companies: Networks in sustainability value chains and with sustainability-oriented R&D groups.

Offering both companies as well as R&D and R4D organizations: Business-based mediation and advice in setting up business relationships in sustainability settings. Mediation and advice in closing business deals involving sustainability settings.

Offering R&D and R4D organizations: Valorisation skills to turn sustainability ideas into innovations that reach the market to create impact. These skills are: Analysis of commercial potential, IP protection & advice, Developing business cases, developing business plans, business model, analysis of market potential, risks & opportunities.

Offering R4D organizations: Development of value propositions, market mechanisms and business plans for R4D projects, enabling them to more effectively attract the interest of audiences such as funding donors.

Our customers

Our customers may be R4D organizations that aim to practice sustainable development, e.g. through improved natural resources management, through value chain – or other market-based strategies. They may also be R&D organizations that are researching or developing innovative, pro-sustainability technologies, e.g. in life sciences, bio-based economy, agro-food, (renewable) energy, or in a number of other areas, who want their innovations to reach the market. Another customer segment we offer our services to are companies in any industry that aim to adjust to, or grow through business approaches that enable accessing green markets, or that want to increase their ‘green’ or ‘sustainability’ image and visibility. They may also aim to secure valuable natural resources, assets or supplies, or they may aim to comply with current or future sustainability regulations. Social enterprises, NGO’s and other mediating entities with a focus on sustainability also specifically belong to the type of organizations we offer our services to. Sustainnovate operates based on direct customer contact and uses intimacy principles to serve our customers optimally through any length of period, adjusting our activities to their wishes.

‘Developing viable business models for sustainability requires different actors to work together. It also requires knowledge

of suitable partnerships and suitable incentives. This is where Sustainnovate

makes its mark.’ ‘Sustainnovate is well-positioned to help

R&D and R4D organizations cope both with donors’ increasing demand for higher investment-impact ratios, and with their need to turn innovative ideas into innovations that reach the market.’

Contact

Please contact Sustainnovate for more information or a quote. Sustainnovate Assenstraat 9 6835 HA Arnhem, The Netherlands T: ++31 (0)6 28852099 E: jasper_buijs@hotmail.com