150921 - exhibiting at lifestyle cheltenham autmn 2015

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Exhibitor Information

18 November 2015

Pittville Pump Room

www.lifestyle-cheltenham.co.uk

Exhibition Stands – Talks – Expert Advice

Lifestyle is a one day exhibition event which will attract the 50+

age market, looking ahead to the last decade of their working

career.

This group will be considering lifestyle choices that will take them

on into retirement or who may be recently retired and now

considering lifestyle choices for the future.

Lifestyle will provide a platform for those with products and

services to this demographic.

The November event will be staged at The Pittville Pump Rooms

in Cheltenham giving a splendid back drop to which attendees

and exhibitors can create conversation and lead generation.

Introducing Lifestyle

18 November 2015

Pittville Pump Room



Lifestyle Cheltenham idea guests would include:

Between 50 and 70 years of age

Professional Classes

Home Owners

End users of the specific products and services being offered

Business owners, directors, business partners, civil servants, in the

target age range

Other people with substantial savings and income planning for the

future and retirement

Our Lifestyle Guests

18 November 2015

Pittville Pump Room



Our Lifestyle Exhibitors

Lifestyle Cheltenham exhibitors would include:

Businesses with products of services relevant to our target guests

Expert advisor businesses to bring specialised knowledge for those

planning and making lifestyle choices for the coming decades

Home Improvement, financial planning, legal planning, health & fitness,

sport & leisure activities, property investment and management, many

other sectors

Only one exhibitor from a given sector

Exhibitors with stimulating and interesting content for talks and

workshops

18 November 2015

Pittville Pump Room



Lifestyle Cheltenham will be delivered with a focus on the territorial boundary

of Cheltenham Borough.

Cheltenham’s Iconic Pittville Pump Rooms has been chosen as a well known,

accessible venue, near to the town centre and with plentiful parking for

exhibitors and visitors.

An analysis of the town by postcode will focus the marketing over a six week

period leading to the event

Marketing will include:

PR Activity Across media outlets

Press releases generated for week 1 and week 4

Social Media through weeks 1 to 6

Physical leaflet drop of around 10,000 to selected postcodes week 4

Hard Copy published media

Media Partner development

Web presence on www.lifestyle-cheltenham.co.uk

A Marketing “toolbox” available to exhibitors

Direct Marketing initiatives by our exhibitors to their clients and contacts

Lifestyle Territory - Cheltenham

http://www.lifestyle-cheltenham.co.uk/



18 November 2015

Pittville Pump Room



Lifestyle Opportunities

Exhibiting at Lifestyle Cheltenham:

A 2.5m x 1.5m space provided for your table top exhibition and /or

exhibition graphics. Location assigned on first come, first served basis

Presenting a talk, workshop or seminar

A 45 minute slot in our exhibition theatre space during which you’ll deliver

a 20 minute speaking slot or workshop activity. Exhibitors will have one

free slot, subject to availability, first come first served, ten slots available

Sponsorship of the event

One opportunity for a business to take the Title Sponsor role, identifying

the event as “XXXXX” Lifestyle – Cheltenham, enjoying extended brand

presence, brand association with the Prize draw and other key press,

media and PR opportunities

18 November 2015

Pittville Pump Room



The Lifestyle Package

• Excusive market place for your product or service. Just one space is available to each sector.

• Up to 25 Exhibitors all inviting their key clients & prospective clients to the event, a market you want

to speak to

• We aim to attract several hundred attendees to the event during the day. Advance registration will

be available and full registration and data capture for walk-up on the day.

• Exhibition hours will be Midday until 9:00pm, allowing flexible attendance to those who may be

working or prefer to come later in the day or evening.

• A Theatre styled space that will run a programme of talks presented by exhibitors and others

• Exhibition Spaces 2.5m x 1.5m presented as space only, allowing the exhibitor to bring their own

furniture, displays, exhibition stands and graphics. Power supply will need to be pre-arranged with

us

• With appropriate marketing of our own, supported by marketing from our exhibitors, we anticipate a

useful conversion rate for visitors to leads and on to orders.

• A Prize draw to encourage registration for the event that will provide plenty of PR opportunities

Mission

Objectives

Deliverables

18 November 2015

Pittville Pump Room



Lifestyle Venue Plan

18 November 2015

Pittville Pump Room



As a part of our value added proposition for guests, each exhibitor is asked to

put a prize into the prize draw.

The draw will be a key feature in the marketing, encouraging guests to

register for the exhibition on line in advance

The draw will be held at 7:30pm and hosted by our sponsor.

It is an opportunity for exhibitors to associate themselves with a quality gift for

the winning guest.

Guests who register on line in advance of the event will be entered in the draw,

as will guests who arrive on the day and fill out a registration form.

There is a significant publicity opportunity with photographs and a story for

each exhibitor with the winner of their prize.

Guests who are not at the venue for the draw will be contacted after the event

and the prize can be awarded later at the exhibitor’s premises with the

publicity opportunities.

The Lifestyle Prize Draw

18 November 2015

Pittville Pump Room



Lifestyle Cheltenham is a partnership event which relies on all our exhibitors and

sponsors to play their part in the promotion, delivery and atmosphere of the event.

We therefore request the following from all those participating in any way:

As an Investor you and your company do all you can to make the show a

success for the whole of Cheltenham

You proactively invite those quality contacts that you wish to have attend the

event, bringing potential to both your business and those others attending

Take every opportunity to promote the event through your own data bases,

web sites, social media and direct conversation

Engaging in competitions, draws and other promotional activities promoting the

event

Engage with the development of the talks programme, promoting yours and

others talks to maximise attendance at the exhibition for the benefit of all.

Bring forward ideas and opportunities that you think might help the show to

develop and collaborate fully with all aspects of the show to make it a success

Your Lifestyle Investment

18 November 2015

Pittville Pump Room



Lifestyle Exhibitor Packages

Lifestyle Exhibition Packages

Bronze Exhibitor Package: £ 250.00 + VAT **

(includes 1.5m x 2.5m space, & prize draw entry)

Silver Exhibitor Package: £ 400.00 + VAT **

(includes 1.5m x 2.5m space, talk slot in the theatre, flyers for delegates on

arrival & prize draw entry)

Gold Title Sponsors Package: £ 950.00 + VAT **

(includes brand identity as title sponsor, 1.5m x 2.5m space, talk slot in the

theatre, addition al branding in the venue flyers for delegates on arrival & prize

draw entry, brand identity & host with the prize draw)

** Where production costs apply they are the responsibility of the exhibitor

18 November 2015

Pittville Pump Room



2.5m x 1.5m space only exhibition space: £ 250.00 + VAT

External space at the venue (area to be agreed): £ 250.00 + VAT

45 minute slot in the even theatre: £ 100.00 + VAT

Additional Branding in the venue (2 x pop up banner spaces): £ 100.00 + VAT **

Branded delegate bag to guests on arrival: £ 50.00 + VAT **

Item content in the delegate guest bag or presented to delegates on arrival: £ 50.00 + VAT **

Item entry in the prize draw for registered guests: £ 25.00 + VAT **

Event Title Sponsor (includes exhibition space): £ 950.00 + VAT

Lifestyle Exhibition Components

Exhibition component prices:

** Where production costs apply they are the responsibility of the exhibitor

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To be a part of Lifestyle Cheltenham – as an exhibitor or as a sponsor, please email us at:

[email protected]

If you’d like to know more about the project, please either email us, call 01242 245444 or visit our website at:


Lifestyle Project will be visiting other towns and cities around Gloucestershire and beyond in coming months.

Please watch our website for full details

Lifestyle project is a trading brand of Event & Management Services Ltd Company Number: 4324622

150921 - exhibiting at lifestyle cheltenham autmn 2015

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