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The CEOs of Six Senses and The Brgenstock Collection discussthe luxury resort of the future

Wimberly Interiors present a stunning 7-page portfolio of hotel design trends

The 2014 hotel outlook around the world:45 country reports from Horwath HTL

Our trend spotters on asset management, sustainability,digital marketing, tourism and revenue management in 2014

Industry observations from our academic partners Cornell, Lausanne,

Hong Kong Polytechnic and ESSEC

2014HOTELYearbookFORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY

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At Horwath HTL, we ocus one hundred percent on hotels, tourism and leisure. With over two hundred and ify

proessionals world wide, our network can draw on a tremendous amount o international experience and local

knowledge that gives us, and our clients, a unique advantage.

We offer a broad range o advisory solutions that covers the whole cycle o the hotel product, starting with planning

and development, on to asset management and operational advice, to transactional and inancial restructuring. At any

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Hotel, Tourism and Leisure

COUNTRYREPORT

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NORWAY by Per-Erik Wintheri

2013 SNAPSHOT

Total hotel guest nights 2013 are expected to reach ca 20

million, slightly above 2012 (19,8 mill.). This is a new peak

number for the industry. Foreign travellers are estimatedto account for ca 5 million guest nights, about the same

level as the whole period since 1995, reducing the share of

foreign nights to ca 25%.

It is important to note that there have been significant

changes in relation to the source markets, with the more

traditional markets such as Denmark, the Netherlands,

Germany and South Europe showing large declines, while

the East Europe and distant markets increasing.

Norway will have ca 1.100 hotels with ca 81.000 rooms by

the year end. 2013 capacity has grown with ca 2%.

Larger supply than demand means a slight decrease in

occupancy to ca 52% average. 2013 average RevPAR is

estimated to ca NOK 453 (Euro 54,50), minus 1,5%.

Many resort hotels outside a one hour time belt around

large cities have a diicult time. Conference organizers

little travel time for eective meetings meaning a much

smaller conference market for the majority of resort hotels.

As many as 44% of resort hotels had negative result in

2013.

BUSINESS SCENARIOS FOR 2014 AND BEYOND

It is expected a slight slow down in the Norwegian economy

for 2014. However a ca 10% weaker exchange rate (NOK/

Euro) is considered positive as to development of foreigntourism, which could reach 2013 level.

Norwegian hotel prices are continuing to remain competitive

in most of the major foreign markets due to keen

competition. Also improved eiciency over the years within

both soware and hardware management has resulted in a

considerable increase in sold room nights per employee.

An important aspect to highlight is the continued growth of

rooming capacities in the larger cities, therefore lowering

room occupancy rates and raising competition between the

hotels, consequently, negatively impacting overall revenues.

During 2013 the number of hotel rooms in Norway surpassed

80.000, by 2016 there is expected to be 86.000 rooms (plus

7%).

Nordic Choice operates the greatest number of hotels rooms

(13.511), followed by Rica Hotels (10.149), Thon Hotels (9.769)

and Rezidor Hotel Group (6.553). The 10 largest hotel chains

control 70% of the guest nights in Norway, and an estimated

73% of room revenues in Norway, on par with previous years.

New low-price brands are expected to play a larger role inNorway. Smarthotel has introduced their new concept in Oslo

and Troms and has more in the pipeline. The Norwegian

controlled Moxy with financial backing from Ikea has plans

for a European network. Scandics new low price brand, HTL,

have concrete plans in Sweden and Norway.

CO

UNTRYREPORTS

Per-Erik Winther is educated MBA at Norwegian School of

Economics and Business Administration (NHH). He started (1975)

and built up the hotel chain Inter Nor Hotels (Norways largest at

that time (in 1997 bought by Choice Hotels Scandinavia)). Since 1993

Per-Erik Winther has been partner in Horwath HTL - Norway.

EUROPE

100 HOTEL Yearbook 2014 annual edition

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Horwath HTL is the the worlds number one hospitality consulting network and are the industry choice;

a global brand offering complete solutions across all markets. Over the last 20 years, Horwath HTL has

gained extensive market knowledge through involvement in thousands of projects. We use this experience

to bring the maximum value to any assignment. With 50 offices across 39 countries - whatever your

requirements, large or small, national or global, Horwath HTL can help you succeed.

Hotel, Tourism and Leisure

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the worlds number one hospitality consulting network and are the industry choice;

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The CEOs of Six Senses and The Brgenstock Collection discuss the luxury resortof the future

ESPAs Sue Harmsworth on the coming changes in the global hotel spa industry

The 2014 hotel outlook around the world: 45 country reports from Horwath HTL

Our trend spotters on asset management, sustainability, digital marketing,tourism and revenue management in 2014

Industry observations from our academic partners Cornell, Lausanne, Hong KongPolytechnic and ESSEC

2014HOTELYearbookFORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY

www.hotel-yearbook.com

This e-publication may beorderedonline| 19.50

For more country reports by Horwath HTL

Click hereto purchasethe full edition ofThe HOTEL Yearbook 2014

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