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The CEOs of Six Senses and The Brgenstock Collection discussthe luxury resort of the future

Wimberly Interiors present a stunning 7-page portfolio of hotel design trends

The 2014 hotel outlook around the world:45 country reports from Horwath HTL

Our trend spotters on asset management, sustainability,digital marketing, tourism and revenue management in 2014

Industry observations from our academic partners Cornell, Lausanne,

Hong Kong Polytechnic and ESSEC

2014HOTELYearbookFORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY

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GLOBAL WELLNESS HOSPITALITY INDUSTRY

2013 SNAPSHOT

Awareness surrounding global health issues continues to

grow, evidenced in an overall rise in global health spending

as well as high profile engagement from the United

Nations, the World Economic Forum, the Dalai Lamas

address at the 2013 Global Spa & Wellness Summit, and

countless others. According to the WHO, worldwide obesity

has nearly doubled since 1980 and chronic diseases arenow the leading cause (63%) of worldwide mortality. This,

along with an aging and expanding global population, has

promoted a shi from reactive to proactive perceptions

of health and wellness, which can be seen in increasingly

wellness-focused design and concepts in hotels and F&B.

In 2013 the Global Spa & Wellness Summit (GSWS)

and Stanford Research Institute (SRI) released a study

valuing wellness tourism as a US$ 438.6 billion market,

representing one in seven total domestic and international

tourism dollars and projecting that it would grow over 9%

annually over the next five years (twice the rate of globaltourism) to US$ 678.5 billion by 2017.

There have been several notable wellness trends of

2013, in addition to healthier hotel concepts and design,

including a boom in medical tourism and medi-spas,

increased adoption of male grooming, corporate utilization

of wellness facilities to promote creativity and de-stressing,

and digital detoxing while getting back to nature.

BUSINESS SCENARIOS FOR 2014 AND BEYOND

As of 2010, SRI had valued the global wellness tourismindustry at US$ 106 billion, and three years later reported that

its value had reached US$ 438.6 billion with a forecast to near

US$ 680 billion by 2017, outpacing global tourism growth by

nearly 50%. Health and wellness sales overall are predicted to

hit US$ 1 trillion by 2017 as well. Thus, the foreseeable future

for the global wellness industry is undoubtedly promising.

Among emerging markets, such as India and China, an

expanding middle class (with increasing levels of disposable

income) as well as increased international travel will transform

the way wellness hotels and spas operate, similar to the manner

in which emerging markets of the past historically transformed

the greater tourism and hospitality industries in terms of

marketing strategies, F&B oerings, and sta training. Attention

to the cultural preferences and sensitive needs of the broader

target market will be necessary in designing and operating

optimally inclusive and profitable wellness spaces.

A revival of ancient wellness practices, such as Ayurveda,

Traditional Chinese Medicine (TCM), Japanese onsen, and

hammam, will continue to merge with existing, comparatively

modern Western wellness traditions in order to oer a more

authentic, meaningfully executed, and overall noteworthyguest experience that will not only serve the globalized

demands of savvy spa goers but will be necessary in order

to achieve dierentiation in an increasingly ubiquitous

market. Leading industry innovators, like GOCO Hospitality,

are currently working on projects in landmark wellness

destinations, such as Bad Kissingen, Bali, and Bhutan, which

feature these timeless traditions made accessible to the

modern guest. GOCOs Founder and CEO, Ingo Schweder,

who co-created the world-renowned Ananda in the

Himalayas, is currently in the process of developing Chinas

first dedicated wellness destination, which seeks to strike this

same balance.

Additionally, the wellness industry will continue to explore

its relationship with science, as innovations like genomic

testing are becoming increasingly reliable, convenient, and

aordable. Advances, such as telomere testing, which can

gauge a persons true cellular age, will expand wellness

consciousness by revealing the broader influence of lifestyle

and surroundings on health. The future will unveil how we as

a society cope with access to all that can be determined from

a simple saliva test.

The future possibilities for wellness extend far beyond thetraditional hotel spas and fitness facilities of the past. Today,

wellness has not only become the central inspiration for

wellness-focused hotels, such as IHGs EVEN Hotels brand,

but also wellness-focused homes, like the multimillion

dollar units recently developed in NYC by Delos Living in a

building advertising over 500 health and wellness features.

Thus, we believe that the integration of holistic health and

wellness solutions into hotels, homes, and even oice and

public spaces, complimenting growing sustainability and

eco-friendly practices, is perched and ready to become an

increasingly familiar facet of our everyday lives, our daily

routines, and, inevitably, the expectations of the guests we

serve.

byJennifer Wilsoni&Ingo SchwederiC

O

UNTRYREPORTS

As a Manager at Horwath HTL Health and Wellness,Jennifer Wilsonconducts individualized market research and feasibility studies, focused industry

reports, and presentations for spas, wellness centers, bathhouses, and wellness-centric hotels and resorts. Jennifer brings multidisciplinary experience

as a researcher and editor to the team, previously working in North America and Asia.

Co-authoring this article with Ingo Schweder.

110 HOTEL Yearbook 2014 annual edition

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The CEOs of Six Senses and The Brgenstock Collection discuss the luxury resortof the future

ESPAs Sue Harmsworth on the coming changes in the global hotel spa industry

The 2014 hotel outlook around the world: 45 country reports from Horwath HTL

Our trend spotters on asset management, sustainability, digital marketing,tourism and revenue management in 2014

Industry observations from our academic partners Cornell, Lausanne, Hong KongPolytechnic and ESSEC

2014HOTELYearbookFORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY

www.hotel-yearbook.com

This e-publication may beorderedonline| 19.50

For more country reports by Horwath HTL

Click hereto purchasethe full edition ofThe HOTEL Yearbook 2014

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