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Study conducted between May 31 and June 1, 2011 Movimiento 15M The early days of Spain’s demonstrations Havas Media

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Study conducted between May 31 and June 1, 2011

Movimiento 15M The early days of Spain’s demonstrations

Havas Media

Methodology and data sheet

Movimiento 15M⎢2

A brief description of the study characteristics

Methodology:

l Self - administered questionnaire via e-mail

Universe:

l Individuals living in Spain, aged between 18 and 55

Sample size:

l n= 1004 interviewed

Fieldwork:

l Data collection was conducted between May 31 and June 1, 2011

Significance level and sample error:

l Confidence level of 95% sampling error of + / - 3.1%

Demonstrations highly supported by the population

Movimiento 15M⎢3

81,37%

18,63%

Yes

No

Support for the demonstrations

tracked significantly higher among

people with lower incomes

and among those declaring more

ideological sympathy with

left-wing parties.

However, 60% of those who claim

to have voted in recent elections

for the conservative political

party Partido Popular, also

supported the demonstrations

The following questions all relate to the so-called "Movimiento 15M" which originated in a demonstration on the 15th of May this year in Spain,

which has led to a series of protests in different squares nationwide.

Q.1 Do you support or, in general, agree with the protests? Base: 1004 individuals

Lack of confidence in achieving goals

Movimiento 15M ⎢4

60,06%

39,94%

I think it will weaken

I think it will mantain its strength

Best hope among

people with lower

incomes

Q.2 Do you think that the “people power” shown and the demands made will weaken over time, or will something be achieved?

Base: 1004 individuals

For 8 out of 10 individuals, is a positive movement for Spain

Movimiento 15M ⎢5

81,97%

18,03%

Yes

No

More positive for voters

of left-wing Izquierda

Unida, center-wing Unión

Progreso y Democracia,

other parties and blank

ballots. However, 64% of

The Partido Popular voters

also believe that is

favourable for the country.

Q.3 Do you think a movement like this is positive for the country?

Base: 1004 individuals

Low short-term reflection

Movimiento 15M ⎢6

43,92%

56,08%

Yes

No

Young people between

18 and 24 believe that the

movement can be positive

for them in the short-term.

Q.4 Do you think it may be particularly positive for you in a short-term period?

Base: 1004 individuals

Movement associated with left-wing ideologies

Movimiento 15M ⎢7

Q.5 What ideology would you associate this movement with? Please rate on the following scale, with 1 being left-wing and 10, right-wing

57,87%

22,90%

7,57%

11,65%

Left (1-4)

Center (5-6)

Right (7-10)

NA

Base: 1004 individuals

Highly followed movement

Movimiento 15M ⎢8

72,41%

27,59%

Yes

No

The interest aroused by

the movement is

independent of age (it is

consistently high across

all age groups)

More followed by individuals

with higher educational

levels

Q.6 Are you following the movement as it grows?

Base: 1004 individuals

Younger people follow the movement through Internet

Movimiento 15M ⎢9

77,58%

66,30%

44,84%

27,37%

26,69%

TV

Internet

Newspapers

Radio

What close people tell me

Q.7 How are you following the events?

Base: 1004 individuals

TV and Internet are the

main media sources.

However, the younger

people (18-24 years old)

follow the events more on

Internet (82%) than on TV

(71%), and in third place

through close friends and

family (42%). Lastly, via

Newspapers (39%)

Following through

Newspapers is higher

among left-wing

supporters.

Information through online news and Social Media

Movimiento 15M ⎢10

70,04%

51,45%

31,20%

28,10%

26,86%

22,31%

4,13%

Online Newspapers

Facebook

Conveners web pages

Twitter

Online forums

Blogs

Others

Q.8 Through which specific sources are you tracking the movement?

Base: Tracking the movement through Internet (482 individuals)

Online press and

Facebook are clearly the

digital protagonists.

Twitter is the main source

for the younger ones.

Also, with fewer mentions

but with some

importance, we found e-

mail chains,

meneame.net (opinion

web powered by users),

Tuenti and Sol.Tv.

Young, urban and educated

Movimiento 15M ⎢11

Q.9 Have you participated or visited any of the locations where the movement is tacking place?

Base: 1004 individuals

A third stated that they

have attended or

participated in any degree

in the demonstrations

following 15M 32,97%

67,03%

Yes

No

Well informed

Movimiento 15M ⎢12

Q.10 Do you know what are the main demands of the movement?

Base: 1004 individuals

Most people believe they

are well informed about

the main demands being

made through the

movement. 81,37%

18,63%

Yes

No

Movimiento 15M ⎢13

Agreement on almost all proposals

94,22

92,73

91,53

90,64

90,14

89,74

71,81

67,13

69,42

66,24

66,43

66,04

65,44

65,24

51,49

44,42

Limit salaries in public offices

Greater independence from judicial power

Electoral law reform

Impossibility of choice for public office chargedwith corruption

Limit redundancies in companies with benefits

Banks returning public capital provided

Limit salaries and corporate bonds

Reduce military spending

I agree

I activelysupport

Q.11 With which of this claims you agree with? And, which would you actively support?

Base: 1004 individuals

The 100% of the left-wing

party IU voters would

agree with ‘banks

returning public capital

provided’

Left-wing sympathizers

tend more to the active

support

Open discussion about the continuity of the movement

Movimiento 15M ⎢14

Q.12 What do you think would be the best way to continue this movement?

Base: 1004 individuals

Supporters of the left and

the young are more likely

to stick demonstrating.

The option to abandon is

mainly supported by the

voters of Partido Popular.

54,58%

45,42%

Leave the protests and exert other

types of pressure

Continue with the protests to

exert more pressure

Creating platforms or political parties

Movimiento 15M ⎢15

Q.13 Which of these ways, to keep up the pressure, seems more appropiate to you?

Base: ‘We need to exert pressure in some other ways’ (548 individuals)

The Partido Popular

voters are more prone to

collect signatures and

organize themselves as a

party

34,56%

33,07%

25,70%

1,89%

Signature collection

Create a NGO platform or a

political party

Organize periodic demonstrations

Other actions

The focus of protests is directed to political parties and the

Government.

Movimiento 15M ⎢16

Q.14 Who do you think should be concerned about this movement?

Base: 1004 individuals

Spotlight put

unanimously on the major

political parties and

Government (across the

ideological spectrum)

42,73%

38,75%

7,37%

7,07%

4,08%

Major political parties

Government

Banking

Non of the above

Senior management of large

companies

Minority parties, the most favored

Movimiento 15M ⎢17

Q.15 Who do you think benefits most from this movement?

Base: 1004 individuals

51,39%

24,80%

16,14%

7,67%

Any political party

Minority parties

Left-wing parties

Right-wing parties

Almost 6 out of 10 think that the major parties do not care

Movimiento 15M ⎢18

Q.16 Do you think the major political parties are really concerned about the power that this movement can achieve?

Base: 1004 individuals

57,47%

23,71%

18,82%

No one is concerned

Yes, the PSOE

Yes, the PP

Lack of trust in the adoption of the claims by the parties

Movimiento 15M ⎢19

Q.17 Do you think any of the following political parties has any real intention of actionning the claims of this movement and led the

Parliament to enacting them into laws?

Base: 1004 individuals

61,35%

20,62%

9,16%

4,48%

4,38%

No , none of them

Yes, IU (Izquierda Unida)

Yes, UPyD (Unión Progreso y

Democracia)

Yes, PSOE (Partido Socialista

Obrero Español)

Yes, PP (Partido Popular)

Individuals who

believe that

claims will be

considered by

political parties

think that those

parties will be

the ones they

voted for

previously.

Where people place themselves politically

Movimiento 15M ⎢20

Q.18 When talking about political parties, expressions typically used are left and right. Here we show a scale that goes from left to right.

1 being left and 10 right, what box would you place yourself?

Base: 1004 individuals

42,13%

28,40%

20,32%

9,16%

Left (1-4)

Center (5-6)

Right (7-10)

NA

Elections 22-M

Movimiento 15M ⎢21

Q.19 Who did you vote for in the elections of May 22?

Base: 1004 individuals

15,90%

12,60%

4,90%

4,70%

15,60%

6,80%

3,10%

19,20%

17,20%

PP (Partido Popular)

PSOE (Partido Socialista Obrero

Español)

UPyD (Unión Progreso y

Democracia)

IU (Izquierda Unida)

Other parties

Blank ballot

Null

I didn't vote

I'd rather not say

Thank you! For any questions or comments please contact us at:

[email protected]

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