L i c e n s i n g / M a r k e t i n g

15 YEARS……….

VOLU

ME19

•JUNE20

07

People will tell you, if you start a business,that once you make it past 3 years, or 4 years,or 5 years, depending on who you are talking tothat you have “made it” and things will geteasier. Not in a service business, and we area service business.

A client’s mantra is “What have you donefor me, lately?” No matter if your response isSponge Bob pajamas; OCC T-shirts, Nickelodeonconfections, or even Vatican caskets the clientneeds new stuff; the retailer is banging themfor new stuff, and of course the new stuff hasto “work” or it doesn’t count either. So you arealways looking. It is scary when the VP of sales ischasing you around the room with a warehouseof inventory of a property that retail “didnot support.”

Of course, too much good is no good either.The call always comes in – “The CFO needs tospeak with you” – and that is a scary call. Maybescarier. Just typing the initials CFO makes me go

through a bottle of Rolaids. Over the course of15 years, the wise-ass answer “You mean youdidn’t want to be that successful” doesn’t get alot of laughs in the accounting department. (Itgoes over a lot better in marketing.) Of courseI jest, our clients, past and current relishtheir successes.

So what have you done for me lately? Let’ssee, we promote your company, we leverageour reputation to open doors, we trouble shoot,we keep you visible, tout your strengths, hideyour weaknesses, we say “no” when you don’twant to, we tell the truth- even when it is tough,and we tell you when you’re wrong, andsupport you when you’re right. Perhaps mostimportantly we have fun doing what we do.

This approach has taken Building Q through thelast 15 years, and I expect it to take us throughthe next!

As I was about to go on my own, a sage pulledme aside and told me that I will soon be amazedat how few “friends” come out to help… but not tobe dismayed as I would also be surprised at the new“friends” who come out of nowhere to help. Ofcourse, I told him, “Naaaaahh, that won’t happento me!” – and as I have told and retold many timessince, it was absolutely true, and his words ofwarning kept me sane (almost) in those darkdays of 1992.

One of the “new” friends who showed up tohelp was Susan Miller, at that time a VP of WarnerBros. Consumer Products, way back when they hada big office in NYC. Susan called me and introducedherself, then went on to offer help and advice.Among other things, Susan managed the ratherlarge “Lambchop” business, so I was more thana little shocked at the unsolicited offer of help.She even – and I hope I don’t get anyone introuble – offered to “meet” with a client if Ineeded to “impress” someone with a high levelWarner Bros. meeting!

As a fledgling new business, I can honestly say,that call fueled my hope of “making it” for morethan a few months!

A few years later Susan opened her own shop (MixedMedia) when WBCP left NYC; and I couldn’t dial fastenough to offer the same kind of encouragement.

Whatever you need… (Although her business modelwas a lot sounder than mine, and the help I couldprovide was limited, at best.)

She has gone on to be a movie producer,publishing mogul, and now as a principal in BolderMedia a partner in what we believe is the next greatpreschool property in Wow Wow Wubbzy. I havewatched the program develop over the past threeor four years, and now it is on air and on the cuspof becoming a true consumer products hit.

Our clients have all heard about WWW early andoften; some it makes sense for, others patiently listenand move on; some have mistaken our friendship fora lack of clarity – and others have seen what we allknow to well – this is a business of relationships.

Building Q is a lucky company; luckier becauseSusan picked up the phone in 1992!

What Goes Around

NEWS AND NOTES

2007 – It is the year!

It is the year of the pig.

It is the year of hope, happiness, and honesty.

It is the year we raise our glasses and make a toastto friends and family in appreciation for being therewhen we needed them most.

It is the year we have plenty to be thankful for.

It is the year we decompress.

It is the year we play more thanone or two rounds of golf.

It is the year we celebrate a birthday.

It is loud, noisy and fun.

It is the year of niche marketing.

It is truly audacious, fun and exciting.

It is the year we take time to hug one another.

It is the year we learn what it means to be a citizen.

It is oh so political and yet very justifiable.

It is the year we honor thosethat fight for our freedom.

It is the year we aspire to make adifference and make a change.

It is the year we pursue our own internal happiness.

It is the year that we physically, mentallyand financially take control of our lives.

It is the year that is full of possibilities.

It is the year we later will recall as awesomeand most memorable.

2007 is Building Q’s 15th Anniversary Year!

2007 – It is the year! LICENSING SHOWCome visit us at Booth Number 3553 at this year’sLicensing Show. Stop by say Hi, and see some coollicensed product from all of our clients.

IT’S GONNA BE HUGE X8Join us for the 8th annual Building Q LicensingShow “It’s Gonna Be Huge” Fun Run. Join Woodyand some of the “regulars” for an early morningeasy run through Central Park on Thursday, June 21.Meet at the Columbus Circle at 6:30AM. All runnersget some cool new Building Q swag!

A FRESH NEW VOICEHelp us welcome the new voice of Building Q –Carol Archer. Carol joins us as our new officemanager, and is the first voice you hear whencalling into our Philadelphia offices.

NEW BUSINESSAWESOME TOYS LLC- This Chicago based toycompany offers a diverse range of productcapabilities from patented Regener8’rstransformable vehicles to plush accessories.

CAMEO PC- A new player in the licensed productarena offering licensed laptop computers. Highquality and innovative designs set this companyapart with their licensed computers.

HOUND DOG, LLC.- Manufacturers of a “OneStop Shop” for licensed kids room décor. Thisnewcomer to the licensing industry manufacturesbath and bedroom décor all sold in one package.In 2008, you will also be able to find Hound Dogin the Arts and Crafts aisles with their line ofunique products in this growing category.

PRODUCT WORKS LLC.- Manufacturersof lighted decorations utilizing the latesttechnologies. This client fills the niche fordecorating for the holidays both indoorsand outdoors!!

UPCOMING TRADE SHOW SCHEDULE• BOOK EXPO AMERICA New York City June 1

• IDDBA Anaheim June 3

• SGMA SPRING SHOW Las Vegas June 11

• LICENSING SHOW New York June 19

• COMIC CON San Diego July 26

• SHOE SHOE Las Vegas July 30

• NEW YORK GIFT SHOW New York August 11

• MAGIC SUMMER MARKETPLACE Las Vegas August 27

• ALL CANDY EXPO Chicago September 17

• FALL TOY FAIR Dallas October 9

• SGMA FALL SHOW New York October 24

VOLUME 1June 1998

VOLUME 2January 1999

VOLUME 3June 1999

VOLUME 4January 2000

VOLUME 5June 2000

VOLUME 6January 2001

VOLUME 7June 2001

VOLUME 8January 2002

VOLUME 9June 2002

VOLUME 10January 2003

VOLUME 11June 2003

VOLUME 12January 2004

VOLUME 13June 2004

VOLUME 14January 2005

VOLUME 15June 2005

VOLUME 16January 2006

VOLUME 17June 2006

VOLUME 18January 2007

The Building Q Newsletter: 10 Years and Counting!

APPAREL & ACCESSORIES

* - Contract Pending

BAKERY CRAFTS Retail & Supermarket Bakeries, Cake Kits, Cake Toppers, Cupcake American Chopper, American Idol, Atomic Betty, Batman, Betty Boop, Bionicle,Cake & Candy Supply Shops, Decorations and Party Kits, Wedding Big Big World, Blue Jean Teddy, Bratz, Build A Bear Workshop, Care Bears,Ice Cream Shops, Ornaments, Candles, Bakery Supply Caterpillar, Chivas Mexico, Clifford, Crayola, Collegiate Licenses, Curious George,Bakery Distributors Equipment, On Demand Imaging Systems Doodlebops, Duel Masters, Foster's Home for Imaginary Friends, Golden Compass,

with Licensed Characters and Frames, Harley Davidson, Hello Kitty, Holly Hobbie & Friends, Jelly Belly, Koala Bros.,Edible Cake Decorations Little Tikes, LEGO, Little Tikes, Miss Spider, NASCAR & Drivers, Orange County Choppers,

Open Season, Peanuts, PGA, Pokemon, Precious Moments, Scooby Doo,Sesame Street, Surfs Up, Superman, Transformers, Wow Wow Wubbzy

AWESOME TOYS/ Mass, Drug, Specialty, Grocery, Misc. Toys, Electronic & Plush Toys, Elvis, Marvel Heroes, WWEEXCITEMENT , LLC Mail Order Catalogs, Transformable Vehicles, Ipod Accessories

Warehouse ClubsBASIC FUN Mass, Toy, Specialty, Drug, Functional, Figural and Plush Keychains 40 Year Old Virgin, American Idol, Animal House, Atari, Beavis and Butthead,

Grocery, Craft Stores and Novelty Items. Talking Pens, Keychains Blues Brothers, Care Bears, Dirty Dancing, Dora the Explorer, Elvis, Etch-a-Sketch,and Bottle Openers. Holiday Ornaments, Family Guy, Fisher Price, Franny K. Stein, Go Diego Go, Hasbro's Games, Happy Feet,Cell Phone Charms, Magic Washcloths and Hello Kitty, Jeep, Justice League, Littlest Pet Shop, Mad Balls, Mr. Potato Head,Mitts, XTS Expandable Train System, My Little Pony, My Name is Earl, Napoleon Dynamite, Nintendo, Pokemon,Cubisto 3-D Framing System Princess Bride, Scooby Doo, Shin Chan, Simpsons, Sixteen Candles, Spongebob,

South Park, The Office, Thomas and Friends, Tonka, Transformers, WWECADACO Mass, Toy, Specialty Wireless DVD Games, Board Games, Buzztime Entertainment, Doodlebops, Franny Feet.

Crayon Paper & Activity Sets, Magic KitsFIBRE-CRAFT Mass, Specialty, Toy, Drug, Crafts & Activities Backyardigans, Blues Clues, Dora the Explorer, Go Diego Go,

Craft Stores Spongebob SquarepantsHOBBICO Mass, Specialty, Toy Lenticular Puzzles Harry Potter, Looney Tunes, Nintendo, Pokemon, Royce B McClure Art, Teenage Mutant Ninja Turtles

HOUND DOG, LLC Mass, Specialty, Toy Room and Bath Décor and Activity, Arts and Crafts Doodlebops*, Shrek 3, Wow Wow Wubbzy*

ETERNAL IMAGE Funeral Homes Caskets, Urns, Monuments and Vaults The Vatican Library Collection, Major League Baseball, Precious Moments

FRANKFORD CANDY & Mass, Drug, Grocery, Specialty, Seasonal & Everyday Chocolate & Barbie, Beatrix Potter, Care Bears, Disney, Dora the Explorer, Hasbro, Nickelodeon,CHOCOLATE COMPANY Convenience Stores, Club Stores Non-Chocolate Confections, Food Filled NBA, Spongebob Squarepants

Containers and Gifts, Easter Basketsand Confectionery Gifts, Snacks

L i c e n s i n g / M a r k e t i n g

CLIENT DISTRIBUTION CORE PRODUCT LINE CURRENT LICENSES INCLUDE… ( LISTED ALPHABETICALLY )

COLLECTIBLES

FOOD

COLLECTIBLES

FOOD

PARTY GOODS

TOYS AND GAMES

APPAREL & ACCESSORIESAPPAREL & ACCESSORIES

FUNERARY

PET PRODUCTS

STATIONERY AND PUBLISHING

L i c e n s i n g / M a r k e t i n g

For more information on Building Q or our clients contact us at:WOODY BROWNE, Managing PartnerGARY SCHNEIDER - Phone 609-975-6040 • Fax 609-975-6045709 Stokes Road • Medford, NJ 08055PATRICE PAGLIA - Phone: 847-304-9349 • Fax: 847-304-9349470 Whitney Drive • Barrington, Il 60010Building Q New York1412 Broadway • 19th Floor • New York, NY 10018w w w . B u i l d i n g Q . c o m

For more information on Building Q or our clients contact us at:WOODY BROWNE, Managing PartnerGARY SCHNEIDER - Phone 609-975-6040 • Fax 609-975-6045709 Stokes Road • Medford, NJ 08055PATRICE PAGLIA - Phone: 847-304-9349 • Fax: 847-304-9349470 Whitney Drive • Barrington, Il 60010Building Q New York1412 Broadway • 19th Floor • New York, NY 10018w w w . B u i l d i n g Q . c o m

BCI Mass, Drug, Grocery, Sunglasses, Reading Glasses, Crayola, Hawaiian Tropic, WranglerConvenience Stores Computer Eyewear

ODM Mass, Mid-Tier, Specialty, Men's, Young Men's, Boys, & Bazooka, Ben 10, Billy Lane, Bob Ross, Bruce Lee, Captain Morgan, Cadillac, Chevrolet,Independent, Department Store Juniors T-Shirts, Wovens, Knits in all Choppers Inc., Coors Beer, Crayola, Dragon Ball Z, Eurkeka Seven, Full Metal Alchemist,

models and fabrics including jersey Ghost in the Shell, GMC, Guinness Beer, Goodfellas, Hawaiian Style, Hellsing,and fleece Hummer, Jarritos, Jimi Hendrix, Lost Planet, Magnum, Mega Man, Mickey's, Miller,

Milwaukee's Best, Old English, Pee-Chee, Pontiac, Samuri Champloo, Selena,Silly Putty, Street Fighter, Tonka, Tapatio Hot Sauce Trigun, World Poker Tour

COMIC IMAGES Mass, Drug, Convenience Trading Cards, Collectible Card Games, American Idol, Stargate, Star Wars, World Wrestling EntertainmentStores, Hobby Bobble Heads, Snow Globes, Bobble Pens,

Deluxe Plush CollectiblesPRODUCTWORKS, LLC. Mass, Drug, Grocery, Lighted Indoor / Outdoor Decorations Peanuts, Happy Bunny, Frosty the Snowman*,

Specialty Mid-Tier, (Seasonal and Non-Seasonal), Illuminated Year without a Santa Claus*Department Stores Wall Décor, Window Clings, Lighted Novelties

COLLECTIBLESCONSUMER ELECTRONICSCAMEO PC Mass, Specialty, Catalog, Internet Trading Cards, Collectible Card Games, Commodore

Personal Computuers and Laptops

MODERN PUBLISHING Mass, Drug, Specialty, Grocery, Coloring, Activity and Sticker Books, American Kennel Club, Build A Bear, Care Bears, Care Bear Educational,Dollar Stores, Warehouse Clubs Story Books, Bath Books, Paint with Water, Fisher Price, Fisher Price Imaginenext Dinosaurs, Hanna Montana,

Workbooks, Cut outs, & Other Unique High School Musical, Hot Wheels, I Love You, Lil Bratz, Little People,Formats Including: Padded Board, Block Board, Littlest Pet Shoppe, Pokemon, Rescue Heroes, Tonka, Transformers,Wall Flash Cards, Jumbo Floor Pads, Treasury of Illustrated Classics, Yummi Landand many novelty items

ASPEN PET Mass, Pet, Drug Pet Products American Kennel Club, American Legacy, Lassen