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Page 1: 16 1 (what is the role of marketing communications)

Role of

-Nikunj G Katkoria- NIT Surat

Page 2: 16 1 (what is the role of marketing communications)
Page 3: 16 1 (what is the role of marketing communications)
Page 4: 16 1 (what is the role of marketing communications)

Firms attempt

Page 5: 16 1 (what is the role of marketing communications)

Inform

Page 6: 16 1 (what is the role of marketing communications)

Persuade

Page 7: 16 1 (what is the role of marketing communications)

Remind

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Represents the voice of the company

Page 9: 16 1 (what is the role of marketing communications)

Companies show consumers

Page 10: 16 1 (what is the role of marketing communications)

Product is used

How

When

WhereWhom

Why

Page 11: 16 1 (what is the role of marketing communications)

Consumers can learn

Who makes the product

What the company stand for

What the brand stand for

Page 12: 16 1 (what is the role of marketing communications)

Consumer can getan incentivefor trial or use

Page 13: 16 1 (what is the role of marketing communications)

MarketingCommunicationObjectives

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Brand Equity

Loyalty

Awareness

Familiarity

AssociationsImage & Personality

Availability

Preference

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Page 17: 16 1 (what is the role of marketing communications)

Closing the gap

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So this is the role of marketingCOMMUNICATION


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