16 content marketing golden rules for real results
Post on 17-Oct-2014
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16 Golden Rules to Rock Your Results and Return on Investment with Content MarketingTRANSCRIPT
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Your Audience Must
“GET IT!”
16 Content Marke;ng Golden Rules For Real Results
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Get to know your customer - or someone else will! !
MESSAGE: mes•sage: Noun
a communication containing some
information, news, advice, request,
or the like, sent by messenger,
radio, telephone, or other means.
UNDERSTAND: un•der•stand: Verb
to perceive the meaning of; to
accept as true-believe, to grasp the significance,
implications, or importance of
GET THE MESSAGE:
Idiomto understand or comprehend,
esp. to infer the correct meaning
from circumstances, hints
BELIEVE:be•lieve: Verb to have confidence in the truth, the existence, or
reliability of something, faith.
Do Your Customers GET your MESSAGE?
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1. Slow down to Speed up !
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2. Build your content FOUNDATION!
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Determine Your Message Tiers Not all content has equal weight or value
Tier 1: Vision
Tier 2
Tier 3
Tier 4 Tier 4
Tier 3
Tier 4 Tier 4
Tier 3
Tier 4 Tier 4
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3. Set goals
6
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Goals are key to Success
Objectives &
SMART
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Align content with top Business Goals
impact Pick Goals where content can have an
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4. Know Who YOU Are!
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5. Know What They WANT!
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6. Leverage What Ya’ Got!
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7. Embrace Imperfect Perfec;on
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8. Create Once, Use Many!
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9. Integrate Eliminate Random Acts of Marke;ng!
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What is a RAM?
Random Act of Marketing
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the result….
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ID & acknowledge RAMs!
ü Not funded ü Not in the plan ü Not integrated ü No metrics for
success
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10. BE YOU!
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11. Stay Fresh
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12. Try The Cow!
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13. Create a real conversion funnel!
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14. Don’t Over Complicate!
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15. Take them on your journey!
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16. When in doubt… INSPiRE them!
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INSPIRE your audiences to CONNECT with you with a goal of helping
them ACHIEVE their goals. You will then achieve your goals by default.
Inspire – connect – achieve! ~Pam Moore
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inspire connect achieve
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Content Marke;ng Golden Rules 1. Slow down to speed up 2. Build foundation 3. Set goals 4. Know who you are 5. Know what they want 6. Know what ya’ got 7. Embrace imperfect perfection 8. Create once, use many 9. Integrate 10. Be You 11. Stay Fresh 12. Try the Cow 13. Create real conversion funnel 14. Don’t over complicate 15. Take them on a journey 16. When in doubt, inspire them
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Got it?!
Pam Moore CEO / Founder Marketing Nutz @pammktgnut http://www.pammarketingnut.com http://www.themarketingnutz.com http://www.pamsfanpage.com http://www.pamslinkedin.com
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“CEO, Marketing Nutz – full service social brand, conversion optimization & digital marketing
agency.
Why
15+ years combined experience in digital, integrated marketing,
corporate brand, social business, startups & platforms.
“PHD in acronyms not required. Pam will help you fit social business in a nut shell so you can focus on what you do best, your business!”
“CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 5 Social Media Women
Influencers!
?
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Pam helps her clients develop & implement strategies and social business frameworks that build bridges between companies, customers, employees and other stakeholders by creating experiences that inspire and connect brands with people, nurture communities & foster profitable personal and professional relationships that endure time and technology evolution to sustain and grow business.
What does do?
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Need help building your content marke;ng & brand architecture? Contact us today: hbp://www.themarke;ngnutz.com