16 facts about lma bay area chapter
TRANSCRIPT
16 Facts About
LMA – Bay Area Chapter
We are the Northern California Chapter of
The Legal Marketing Association
We’re here LMA, as a whole, has:
• Over 3000 members
• 19 Chapters, 26 City Groups
• 11 Committees, 3 Task Forces
We have:
• 179 members
• 2 City Groups (& one more coming!)
• 6 Committees
We are a “big tent” – we welcome all!
To achieve our goal as the
“The Authority for Legal Marketing,”
we welcome all parties who are
engaged in marketing and business
development in the legal industry
We achieve our mission by providing
superior educational programming,
mentoring and networking opportunities
We offer many educational and networking
events for legal marketers
In 2013,
we offered
20 events
We tailor our programs to different segments
of our market
We develop programs that
appeal to entry- and mid-
level marketers, senior
marketers, small & solo
practitioners, and
technology specialists
We offer monthly educational
programs for legal marketing
professionals
We conduct three closed door
“Lead Marketer Roundtables” per
year where senior marketers can
share ideas
We offer “small & solo”
programming in collaboration
with the Bar Association of San
Francisco on topics of interest
to small firms
We produce an annual
technology conference to
educate marketers and
technology specialists
We regularly collaborate with other legal
organizations
Recognizing that legal marketing is
not only practiced by dedicated in-
house legal marketers, LMA-Bay
Area Chapter works with other
local legal industry organizations to
develop and deliver quality legal
marketing education
We work with the Bar Association of
San Francisco (BASF) to deliver quality
“small & solo” practice programs
We work with local ALA chapters to
cross promote programs
We work with the local ILTA chapter
develop technology programs and to
cross promote programs
We reach many people throughout the
San Francisco Bay Area
Sacramento, Silicon
Valley and the East
Bay connect to our
monthly programs
through web
conferencing
Those regions also
conduct their own
programs, networking
events and socials
Attendance at our events has been growing
2012 2013
1,106
884
879
70
128
29
755
79
46
4
+16%
2013 2012
San Francisco
Sacramento
Silicon Valley
East Bay +725%
+278%
-12%
Our membership has grown steadily
138
152
190
2011 2012 2013
Members get:
Free attendance at monthly
educational events
Discounts to premium and
partner events
The many benefits provided
by our national organization
Our Legal Marketing Technology Conference
has national appeal
245 people attended:
25% growth over the previous year
38% travelled 100+ miles to attend
We cover a broad range of topics
We have broad attendance
We throw great parties!
We provide opportunities to
network in fun atmospheres
throughout the year
Our programs are available online
LMA Replay is a website
that houses video
recordings of our
educational programs
We communicate frequently and (we hope) well
We have improved the quality,
breadth and reach of our
communications
We have implemented a brand
refresh on our email communications
and e-newsletter
Our SPLASH! e-newsletter reaches
over 1,100 subscribers weekly – up
from 660 in 2011
660
1,106
Newsletter subscribers
2011 2013
We communicate through many digital and social
media channels
Our 2001 spoof video even won an
ABA Law Industry Video award!
Prospecting for Clients – our homage
to Ken Burns. How did those early
California lawyers get clients?
We have a generous community of sponsors that
supports our activities
36 sponsors supported our chapter in 2013
We have an energetic community of volunteers that
makes this all happen*
* And one part time employee
There are many ways to connect with us
and get involved
legalmarketing.org/bayarea
lmatechconference.com
lmareplay.com
lmabayarea.camp9.org/subscribe
twitter.com/lmabayarea
linkedin.com/groups/Legal-Marketing-
Association-Bay-Area-83645
facebook.com/legalmarketingbayarea