16 PRINCIPLES TO LEADING WITH PURPOSE

Jewel Daniels Radford

DEFINE YOUR LEADERSHIP BRAND

Develop the skills and maximize on the experiences that uniquely define who you are as a leader and what you will offer to your organization.

MAINTAIN

Always Look for the Opportunity Being

tolerant of new ideas

while also expanding

service offerings

demonstrates a clear

indicator of a company’s

sensitivity to the

world around them. (de Geus, 1997))

“Don't wait for extraordinary opportunities.Seize common occasions and make them great. Weak men wait for opportunities;strong men make them.” -Orson Swett Marden

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” -Benjamin Franklin

People and Customers first

• Leaders…”genuinely care about the employee and whether or not the employee is fulfilled. It really matters to the leader that the desired behaviour is manifested from conviction rather than fear or compliance.” (Rao, 2008)

• Work from the outside in to produce value by meeting customer expectations and connecting those with the actions of our team and our business (Hessselbein and Goldsmith, 2009).

They possess the power to help your organization grow and flourish or wither and die.

Pay AttenTION to the “VOC”

voice of the customer

Understand the wants and needs of your internal and external customers. Remember that Decision-makers and Influencers can be equally powerful customers. Why?

Let Quality be the foundation for all that you do while working to not just meet, but exceed, customer

expectations!

Timeliness

Ease of Use

Price & Cost

Aesthetics

Accuracy

Flexibility & Options

CUSTOMER

Copyright 2011 Jewel Daniels. All Rights Reserved.

BE FISCALLY RESPONSIBLE

Remain Open to Change, Prepare for THE Future

• A rise in the number of people with disabilities• Employees challenged to balance work and family,

particularly the care of elderly parents• By 2050, minorities are projected to rise from one in every four Americans to almost one in every two• Average household will be single parent household• Women represent more than 40% of the workforce• Average Gen Y employee will remain with a company for five years

How will you respond to this effect on your organization?

Companies must seek to learn, evolve their capabilities while finding ways to develop new ones that add value for the future. (Lawler and Worley, 2009)

Stop Looking in the Rearview Mirror

Do not allow past mistakes to define your future progress. Continuing to read scripts from your past, will cause others to repeat that same story.

- Jewel Daniels

PLAN

FO

R SU

CCES

S,

PREP

ARE

FOR

CHAL

LEN

GES

Build aTenacious

Spirit

KNOW YOUR COMPETITION

Knowledge is power. By getting stronger, you make your competitor weaker. Companies often spend little time on studying the competition. The ones that study long

and hard become peak performers.

KEEP YOUR FINGER ON THE PULSE OF BUSINESS

Strategize on how to stay ahead of your Direct, Indirect and Potential Competitors

Become a PART of AND SERVE the Community in which you WORK

Adopt A Worldview

Copyright 2011 Jewel Daniels. All Rights Reserved.

…the world will not devote itself to making you happy.

I am of the opinion that my life belongs to the community, and as long as I live, it is my privilege to do for it what I can.

This is the true joy of life

-George Bernard Shaw

Nurture the next Leader

TRUST YOURSELFtake the chance,

calculate the risk, walk the journey Copyright 2011 Jewel Daniels. All Rights Reserved.

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