16/02/20161 consumer politics mit3214. 16/02/20162 consumer politics consumer boycotts colonial-era...
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16/02/20163 Moderate Consumerists Canadian Association of Consumers Middle-class femaleTRANSCRIPT
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Consumer Politics Consumer Boycotts
colonial-era boycotts British/vs. homespun
California Grapes Civil Rights
Women as Politicized Consumers boycotts consumer groups
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Canadian Association of Consumers1. http://www.consumer.ca/2. Declining importance3. Victim of Own Success4. General Public Interest
Advocacy vs. Constituency Group advocacy
5. Dairy Farmers of CDA vs. consumer general interest (cheaper milk)
6. ‘Free-rider’ problem
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Radical Consumerists Social Progressivism
during 1960s Ralph Nader (Unsafe
at Any Speed) Center for the Study of
Responsive Law Critique of capitalism Today: Center for
Science in the Public Interest
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Radical Consumerists Producers more powerful
than consumers Broad social action to level
playing field Consumer Action for equity,
fairness, ‘rights’ Situate consumer issues in
broader ‘citizen’ problems (pollution, poor working conditions)
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Origins of Culture Jamming1. Ballyhoo Magazine
(1930s)2. Mad Magazine, 1952-3. Negativland (1970s/80s)
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Culture Jamming Adbusting, subvertising Re-configure ad meanings
for social ends “semiotic Robin Hoodism” Turn Madison Ave aesthetics
against itself N. Klein’s “No Logo”
Culture Jamming (Carducci) Expressivism authenticity, the
natural, truthful Rousseau origins of 18th
c./Romanticism of 19thc reject instrumental
rationality, scientific objectivism of enlightenment
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Media Foundation Adbusters Magazine ad spoofs: “Hitler Wore
Khakis” Pollution of mental
environment TV ‘uncommercials’ “Buy Nothing Day”; “TV
Turn-off Week”
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Critiques of Culture Jamming/ Adbusters1. Puritanical/Patronizing2. Commercializing anti-
consumerism?3. Ethical Consumption as
Market Segment4. Blackspot sneaker
1. Reader: “It’s advertised in Adbusters, what am I supposed to make of that.”
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Culture Jamming as Consumer Avant-garde rejuvenate consumerism
which purports to transcend form of social marketing countercultural ideology fuels
consumerism (more than conformity) cultural rebellion not threat to
system; it is the system extend marketing to peripheral,
“alienated” citizens/consumers “The Rebel Sell” (Heath/Potter)