8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 1/27

SUNILBHARTIMITTAL

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 2/27

CompanyProfileBhartiGroupofCompanies–2.BhartiAirtelLtd.3.BhartiTeletechLtd.4.BhartiDelMonteIndiaPvt.Ltd.5.BhartiFoundation6.BhartiAXAGeneralInsuranceCompany7.BhartiInfratel

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 3/27

RoleofaLeader•Hestartedhisfirstbusinessin1976attheageof18,withacapitalinvestmentofRs20,000(U$1500)borrowedfromhisfather.Hisfirstbusinesswastomakecrankshaftsforlocalbicyclemanufacturers•In1980hesoldhisbicyclepartsandyarnfactoriesandmovedtoMumbai.•In1982,throughthepowerandinfluenceofhisfather'spositionasMP,heacquiredanimportlicenseinanotherwiseclosedeconomy.HebecametheexclusivedealerforSuzukiMotors'sportableelectric-power

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 4/27

•In1992,hesuccessfullybidfor1ofthe4mobilelicenses.HeestablishedthefirstcompanytomanufacturepushbuttontelephonesinIndia.HewasoneofthefirstIndianentrepreneurstoidentifythemobiletelecombusinessasamajorgrowthareaandlaunchedservicesinthecityofDelhiandtheNationalCapitalRegionintheyear1995.

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 5/27

Mission

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 6/27

•“WeatBhartialwaysthinkinfreshandinnovativewaysabouttheneedsofourcustomersandhowwewantthemtofeel.Wedeliverwhatwepromiseandgooutofourwaytodelightthecustomerwithalittlebitmore”

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 7/27

Objectives•Toundertaketransformationalprojectsthathaveapositiveimpactonthesocietyandcontributetothenationbuildingprocess.•ToDiversifyintonewbusinessesinagriculture,financialservicesandretailbusinesswithworld-classpartners•Tolaythefoundationforbuildinga

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 8/27

BHARTI–StrategyMANTRA:FocusonCoreCompetenciesandOutsourcetherest!

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 9/27

“Weareeverwillingtolearnandadapttotheenvironment,ourpartnersandthecustomer’sevolvingneeds.”

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 10/27

IndianTelecomSector•FastestGrowingSector–CAGR22%(2002-07)•SecondLargestTelecomMarket––––LowesttariffchargesintheworldWirelessSubscribers–315.3MnWirelineSuribers–38.4MnTeledensity–30.6

•23Circles-4Categories(Metro,A,B&C)•BhartiAirtel–Largestplayerwithpresencein23CirclesGROUP710

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 11/27

BhartiAirtel•LargestPrivateIntegratedTelecomCompanyinIndia•3rdLargestWirelessOperatorintheWorld•Largest&FastestGrowingWirelessOperatorinIndia•LargestTelecomCompanylistedonIndianStockExchange11

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 12/27

Performancetilldate•BhartiAirtelhasenjoyedanexcellentruneversincethetelecomsectoropened.•Ithasmanagedtoholdontoitsleadershippositioninspiteofthepresenceofotherplayerswithdeeppockets–Ambani’s,Tata’s,Birla’sandVodafone.•Hascopedllwithregulatorychanges.

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 13/27

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 14/27

FutureStrategies•TranslateitsexpertiseinIndianmarketstootheremergingeconomies.•Thiscouldcallforacquisitionsglobally.•Technologyleadershipisamust–AirtelmustensurethatitsrelianceonGSMtechnologydoesnotrenderitobsolete.•Indianmarketinspiteofbeingtheworldslargestisstillnotmatured.Opportunitiesaboundinthehinterlandwhichmustbeexploited.

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 15/27

Vision2010•By2010AirtelwillbethemostadmiredbrandinIndia:–Lovedbymorecustomers–Targetedbytoptalent–Benchmarkedbymorebusinesses

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 16/27

Vision2020•TobuildIndia'sfinestbusinessconglomerateby2020•SupportingeducationofunderprivilegedchildrenthroughBhartiFoundation•StrategicIntent:–Tocreateaconglomerateofthefuturebybringingabout“BigTransformationsthroughBraveActions.”

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 17/27

CoreValues•EmpoweringPeople-todotheirbest•BeingFlexible-toadapttothechangingenvironmentandevolvingcustomerneeds•MakingitHappen-bystrivingtochangethestatusquo,innovateandenergizenewideaswithastrongpassionandentrepreneurialspirit•Opennessandtransparency-withaninnatedesiretodogood•CreatingPositiveImpact–withadesiretocreateameaningfuldifferenceinsociety.

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 18/27

CorporateSocialResponsibilty“CreativityandinnovationguideourCSRinitiatives”ThecommitmenttotheempowermentofthecommunityisreflectedinalltheCSRinitiativesundertakenbyBharti.•BhartiFoundation-Thecompanyhasinstitutionalisedaspecialvehicle,BhartiFoundation,whichleadsitssocialoutreachprogrammeswithanemphasisintheareaofeducation.•SpecialProgramsforStakeholders-AllcompaniesoftheBhartigroupundertakespecial

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 19/27

•Bhartiaimsatimprovingtheaccessibilityandqualityofelementaryeducationfordisadvantagedchildrenandtoensureeducationandtrainingopportunitiesforyouthtohelpthemachievetheirpotential.•PartnershipwithPratham-hassetupninecomputercentresinDelhi,MumbaiandAllahabadtooffercomputer-aidedlearningtoaround4,500children.•BhartiFoundation’sComputerDonationProgramme–usesoldorphasedoutcomputersfromwithinandoutsidethecompany,eitherintheeducationinitiativesfordisadvantagedchildrenorforprogrammestargetingthedisadvantagedyouth.

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 20/27

•SupportingAkshayaPatra–Anorganisationthatprovidesnutritiousandfreshlypreparedmiddaymealstodisadvantagedchildren.•BhartiScholarshipScheme-initiatedin1998,Thescholarshipschemeenablesmeritoriousbutfinanciallyweakstudentstopursueandcompletehighereducationcourses.Tilldate,BhartiScholarshavebeensupportedat16premiereinstitutesacross13states.

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 21/27

S.W.O.T.ANALYSIS

wrt

ORGANIZATIONALDEVELOVMENT

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 22/27

Strengths•CustomerBase•Stakeholders•Employees

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 23/27

Weakness•LittleKnowledgeandexperience•Towers•MTN

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 24/27

Opportunities•Strategicjointventures•Matchboxstrategy•IPLC

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 25/27

Threats•Competitors•Saturationpointinbasictelephonicservices

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 26/27

ThankYou!!

8/2/2019 16584467 BHARTI AIRTEL Organisational Development Project IIPM

http://slidepdf.com/reader/full/16584467-bharti-airtel-organisational-development-project-iipm 27/27