17 tips for making your website credible
TRANSCRIPT
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WAHBoomers.com Presents
17 Tips for Making Your
Website Credible
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Before We Begin
You can be the most professional, reliable and trustworthy person in the world, but if your website doesn’t convey that, you’re going to go nowhere and fast.
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Tip #1
You don’t need to spend a million bucks, but a professional logo and website design goes a long way.
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Tip #2
• People want to know who they’re doing business with.
• Always include an “About Us” page.
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Tip #3
•Include a Privacy Policy on Your Website.
•Give people the confidence to share information with you.
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Tip #4
•Use a real photo and your full name on your website.
•The Internet is no longer anonymous.
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Tip #5
• Include a full mailing address and contact information on your website.
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Tip #6
•Showcase any media coverage, interviews or awards you’ve won.
•Take pride in accomplishments
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Tip #7
• Nobody’s perfect, but always proofread and edit your content before publishing.
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Tip #8
• Use a secure server for your shopping cart.
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Tip #9
• Respond to all website inquiries in a timely manner.
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Tip #10
Join credibility-boosting organizations and display their logos on your website.
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Tip #11
• Date stamp your content. It shows you as a credible and up-to-date source of information.
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Tip #12
•Keep your Copyright statement up-to-date.
•There’s nothing worse than seeing Copyright 2004!
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Tip #13
•Reduce spam complaints.
•Use a confirmed opt-in process for your mailing lists.
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Tip #14
• Collect testimonials from your customers and publish them regularly.
• Testimonials are invaluable social proof.
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Tip #15
•Collect and publish more in-depth periodic case studies to showcase your expertise and help prospects learn about your product.
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Tip #16
• Seek out and publish endorsements from influential people in your niche.
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Tip #17
•Be confident in your products and others will be too.
•Offer a solid money-back guarantee.
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