17johncotel proposal: public spaces + digital services
DESCRIPTION
PSFK sent a call for entries to design the world's first COTEL, 17John, an extended stay hotel in Manhattan's Financial District that services the needs of today's business traveller. Judges: • Piers Fawkes. Founder and President of PSFK • Rodrigo Nino. Founder & CEO of Prodigy Network • Graham Hill. Founder and CEO of LifeEdited • Karim R. Lakhani. Professor at Harvard Business School. Director of NASA Tournament Lab • Alex Brownless. Co-Founder of Arts Thread I worked with my collaborator, interior architect Maarten Taurin, to conceive of an overall strategy for our entries into the Public Spaces and Digital Services categories. Maarten took the lead on the interior architecture and I led the digital services. Judging is scheduled for May 2014.TRANSCRIPT
PROPOSAL April 21, 2014
17JOHNCOTEL
ALEX POOLE [email protected]
MAARTEN TAURIN maar [email protected]+
INTRODUCTION
ALEX POOLE is a creative and strategic producer. !
He’s worked in creative technology, luxury, fashion, and film. His clients have included some of the world's top brands including Bentley, Diane von Furstenberg, Bottega Veneta, American Express, Microsoft, Hyundai, and Architecture for Humanity. Alex is inspired by design, technology, and simplicity. !
His other passions include architecture, fashion and furniture design, photography, and writing.
MAARTEN TAURIN is an interior architect based in Belgium. !
Maar ten received his Bachelor’s of Interior Architecture from Luca School of Ar ts, Belgium (formerly Sint Lucas) and will complete his Masters in 2015. !
His clients include renowned design firm Tijdsbeeld & Pièce Montée, for whom he created a modular table system for a theater production of Aromagic. His unique design realigns with the mood of each scene through built-in lighting, and transformable elements reconfigure the unit into a kitchen. The play continues a successful tour throughout Europe.
!
Upon graduation Maar ten plans to relocate to New York City. !
He speaks fluent English, Dutch (Flemish), and basic French.
PROJECT
17JOHNCOTEL will be the world’s first hotel with technology and connectivity at its core. !
It’s truly a concept of its time; a contemporary reflection of society and a direct response to its evolving behaviors and needs.
NEW YORK’S FINANCIAL DISTRICT is a symbol of rebir th and reinvention. !
This densely-packed enclave is no longer beholden to its eras-long reputation. Once a mere servant to the Masters of the Universe who occupied it by day and abandoned it by night, the area has emerged as a thriving epicenter of residence, business, culture, and recreation.
A FITTING MARRIAGE. A hotel that’s reinventing the hotel in a historic neighborhood that’s embracing dramatic change.
We’re presenting concepts for the PUBLIC SPACES and DIGITAL SERVICES.
EXPERIENCE
HOW DO WE reinvent the hotel experience through connectivity, community, and comfor t?
CONNECT WITH OUR HUMANITY We create an environment that’s inclusive, and an experience that’s harmonious and intuitive.
Welcome to 17JOHNCOTEL
PUBLIC SPACES
PUBLIC SPACES are the proxies for physical interaction and connectivity.
Connectivity with people
Connectivity with people Connectivity with services
Connectivity with people Connectivity with services Connectivity with the environment
The LOBBY provides the first point of connection. !
It serves as an open area of reception, greeting the exchange of guest traffic with a natural ambiance and playful bursts of color. !
Guests can comfor tably pass through or efficiently access assistance with services.
N
front desk
main entrance
check-in kiosks
elevators
storage cabinets
public staircase public staircase
restricted to basement
storage
N
seating area
public staircaseglass paneled wall
makes visual connection to next room
The 2nd FLOOR is the center of social interaction, whether business or personal. It’s where the COTEL community is formed. !
Guests can hold meetings in large or small rooms, casually conduct business in the lounge areas, find respite on the indoor or outdoor patios, take a latte and pastry at the café, and order catering services.
N
outdoor patio
indoor patiomeeting room
meeting room
meeting rooms
cafe + catering
lounge
unisex restrooms
elevatorslounge
The ROOFTOP serves many functions. !
During warmer months, the swimming pool, outdoor lounge with lite dining, and full service bar provide a venue for social recreation against the backdrop of downtown Manhattan. !
A two-story Health & Fitness center provides a freeing, vir tually outdoor space with panoramic city views year-round. Guests can take in classes or a quick workout in this stress-free zone.
N
bar
main staircase
swimming pool
showers
toilets
storage cabinetsbenches
sinks
stairs to 2nd floor
storage cabinets
portable fitness equipment
benches
utility room
A second floor to the Health & Fitness center is for classes in yoga, pilates, and dance. !
Minimal equipment is kept on this floor, so it can easily be reconfigured into a rooftop meeting room or small event space complete with stunning views of the city.
portable fitness equipment
wellness room staircase
portable fitness equipment
DIGITAL SERVICES
DIGITAL SERVICES are the proxy for online interaction and connectivity.
ONE SYSTEM ONE PROFILE ANY LOCATION FULLY ACCESSIBLE
ONE SYSTEM ONE PROFILE
WALLET is a convenient payment option for onsite expenses, replacing the familiar ‘bill to the room’
ONE SYSTEM ONE PROFILE ANY LOCATION
change location
ONE SYSTEM ONE PROFILE ANY LOCATION FULLY ACCESSIBLE
GET CONNECTED
ACCOUNT OVERVIEW
The Directory is easily accessible from any page
notifications can be anything from bill notices
to messages from the hotel staff or guests
main navigation
unlock door via the August API
highlights of activity
COTEL promotions
STAY manage your stay
selected
connect devices
schedule errand services
control room settings
hoverstate
manage bookings
STAY feature overlay
selected tile opens pop-up (no additional pages)
selected
STAY feature overlay - change date
WORK manage your business
schedule and configure a conference setup
schedule catering from the Cafe
book a meeting room
post or accept short-term jobs with other guests
selected
FIT manage your wellness
customize a package of fitness essentials
in-room fitness programming
book a staff trainer or nutritionist
order food & beverages from the healthy menu
schedule classes
selected
CONNECT manage your network
find or post gigs to brainstorm with other guests
find networking events
browse a list of guest parties or set one up
selected
RESPONSIVE and WEB-BASED, the app can be accessed from any device. !
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !
!
ACCESS account through through any of the tablet kiosks or special in-room phones. !
!
An RFID KEY is available for backup room access. !
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.
RESPONSIVE and WEB-BASED, the app can be accessed from any device. !
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !
!
ACCESS account through through any of the tablet kiosks or special in-room phones. !
!
An RFID KEY is available for backup room access. !
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.
RESPONSIVE and WEB-BASED, the app can be accessed from any device. !
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !
!
ACCESS account through through any of the tablet kiosks or special in-room phones. !
!
An RFID KEY is available for backup room access. !
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.
RESPONSIVE and WEB-BASED, the app can be accessed from any device. !
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !
!
ACCESS account through through any of the tablet kiosks or special in-room phones. !
!
An RFID KEY is available for backup room access. !
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.
RESPONSIVE and WEB-BASED, the app can be accessed from any device. !
!
An INTRANET ensures the system remains operational at all times, regardless of weak cellular or wifi signals. !
!
ACCESS account through through any of the tablet kiosks or special in-room phones. !
!
An RFID KEY is available for backup room access. !
!
WALLET is linked to a guest’s payment profile. It’s a convenient method of paying for onsite expenses, including room charges, bar tabs, and classes. Staff equipped with iPhone-based payment systems can process and push incurred charges to the guest’s device for acceptance.
Welcome to 17JOHNCOTEL
Good design is a feeling
