Date: Sunday October 20, 2013Location: Emo’s, Austin, Texas- during Texas ToastAttendance: 1,700

Promotional impressions: 2,000Microsite impressions: 15,655Social Impressions: 2,318,000*Editorial Impressions: 280,114Public Relations Impresisons: 37,600On-site impressions: 1,700

TOTAL IMPRESSIONS: 2,655,069

THANK YOU FOR SUPPORTING THE 2013 NORA CUP AWARDS!

TransWorld Ride BMX hosted it’s 17th Annual NORA Cup Awards in Austin, Texas during Texas Toast weekend honoring BMX’s number one riders in eight various categories. In its 17th year, the Awards are truly the most prestigious achievement in BMX. The NORA Cup Awards are determined by polling professional riders while the Ride BMX Readers’ Choice Award – presented to the “Rider of the Year – was voted on by several thousand loyal Ride BMX readers.

“After 13 years in Vegas, we’ve finally escaped! To say we’re hyped to bring NORA Cup to Austin during Texas Toast weekend would be a huge understatement. Toast is hands-down the raddest US contest and BMX gathering of the year, and Austin has the best scene on the planet. There’s no better time or place to honor and celebrate the best riders of the year. This is going to be one kickass weekend!” —Keith Mulligan, Ride BMX Editor in Chief

Auagust IssueSize: 1P/4COn- Sale: 8.7.13

PRINT PROMOTION

TOTAL IMPRESSIONS: 2,000

Total postcards: 2,000

Details:• Co-branded event postcards distributed at Texas Toast • Official invitations distributed throughout industry

Nora Cup Awards postcard

MICROSITE

TOTAL IMPRESSIONS: 15,655TOTAL VALUE: $20,000

A dedicated event microsite on bmx.transworld.net featured a landing page, video, photo, news, results and general information about the 2013 Nora Cup Awards.

Flight dates: September 2013- Current Total unique impressions: 10,321

Microsite features:

• Reader’s Choice Voting Module • Photo galleries• Video • News• About the 2013 Nora Cup Awards

• • • • •

• Results• Contstant hyperlinked sponsor logos• #NORACUP Instagram feed• Facebook, Twitter, Instagram, YouTube, RSS and

email buttons

Nora Cup Awards microsite homepage

SOCIAL TOTAL POTENTIAL SOCIAL IMPRESSIONS: 2,318,000*

Facebook, Twitter and Instagram were used by Ride BMX to create buzz about the 2013 Nora Cup and played a valuable role in this year’s Nora Cup. On Twitter and Instagram the hashtag #NoraCup made it very easy for athletes, sponsors, fans and the magazine to share their Nora Cup experiences with eachother and the world.

Total Ride BMX Facebook posts: 2 Ride BMX Facebook fan page imprssions: 1,260,000*

Total Ride BMX Twitter posts: 9@RideBMX Twitter potential impressions: 522,000*

Total Ride BMX Instagram posts: 8 Total @RideBMX potential impressions: 536,000*

More than 800 people used the hashtag #NoraCup to share their night on Twitter and Instagram.

*Ride BMX potential impressions based off of total number of posts x total number of followers.

#NoraCup on Instagram @RideBMX Tweets

Ride BMX Facebook post

CANOE & KAYAK AWARDS PRESENTED BY VERIZON

PR

TOTAL IMPRESSIONS: 37,600TOTAL RELEASES: 5

PR campaign leveraging Ride BMX media assets with readership, regional and national media outlets.

DISTRIBUTION: Ride BMX Newsletter: 14,000Press Releases: 3,200

Details: Event Mention in Ride BMX email Newsletter 1Event Mention in Ride BMX email Newsletter 2Save the Date press releaseNominee announcement press releaseWinner Announcement press release

EX. Email press release

PRINT EDITORIAL

TOTAL RIDE BMX PRINT PAGES: 13TOTAL IMPRESSIONS: 182,100

The 2013 Nora Cup Awards appeared on 13 pages of the January/February 2014 Issue.

Issue: January/ February 2014Size: 13P/4C

January/ February 2014 Issue

EX: editorial coverage

CANOE & KAYAK AWARDS PRESENTED BY VERIZONCANOE & KAYAK AWARDS PRESENTED BY VERIZON

ONLINE EDITORIAL TOTAL RIDE BMX ONLINE EDITORIAL PIECES: 14TOTAL IMPRESSIONS: 98,014

The 2013 Nora Cup Awards recieved extensive online coverage before, during and after the event. Ride BMX Magazine was particularlty active in creating online editorial about the show.

4 posts were featured on the Ride BMX homepage from October - November 2013 which recieved over 143,000 views during that time period.

EX: Ride BMX online editorial- 2013 Nominee Announcement

ONSITE BRANDING ATTENDANCE: 1,700ON-SITE IMPRESSIONS: 1,700

Event sponsors were very well represented at the Nora Cup Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue.

CO-BRANDED MARKETING COLLATERAL: • Red carpet media wall • Promotional cards distributed at Texas Toast • Animated logo loop on stage’s podium monitor • Animated sponsor logo loop on main screen

before and after awards presentation• Animated sponsor logo loop on additional

screens throughout the venue • Banners on the side of the stage• Sponsor mentions throughout the show

PABST BLUE RIBBON ON-SITE: • Pabst Blue Ribbon product for VIPs, industry

guests and backstage• Pabst Blue Ribbon drink specials for general

admission • Pabst Blue Ribbon promotional items

distributed thoughout venue and on stage • Pabst Blue Ribbon banners at bars

Sponspor Product Ice Sculpture

Event guests posing in front of the branded media wall

Pabst Blue Ribbon on stage during award acceptance

ONSITE BRANDING ATTENDANCE: 1,700ON-SITE IMPRESSIONS: 1,700

Event sponsors were very well represented at the Nora Cup Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue.

CO-BRANDED MARKETING COLLATERAL: • Red carpet media wall • Promotional cards distributed at Texas Toast • Animated logo loop on stage’s podium monitor • Animated sponsor logo loop on main screen be-

fore and after awards presentation• Animated sponsor logo loop on additional screens

throughout the venue • Banners on the side of the stage• Sponsor mentions throughout the show

RED BULL ON-SITE: • Red Bull podium on stage • Red Bull DJ booth on stage • Red Bull branded bars throughout main room • Red Bull Bars in VIP lounge • Red Bull photo booth in main lobby• Red Bull product and barrels throughout the venue • Red Bull logo projection on venue wall • Red Bull Bike Check • Red Bull truck parked outside venue

Branded Red Bull podium on stage

Guests posing in front of the branded media wall

ONSITE BRANDING ATTENDANCE: 1,700ON-SITE IMPRESSIONS: 1,700

Event sponsors were very well represented at the Nora Cup Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue.

CO-BRANDED MARKETING COLLATERAL: • Red carpet media wall • Promotional cards distributed at Texas Toast • Animated logo loop on stage’s podium monitor • Animated sponsor logo loop on main screen be-

fore and after awards presentation• Animated sponsor logo loop on additional screens

throughout the venue • Banners on the side of the stage• Sponsor mentions throughout the show

GOPRO ON-SITE: • GoPro camera placement on award podium • GoPro footage used in post event edits • GoPro timelapse of event set up• GoPro logo projection on venue wall• GoPro logos included in event recap photo galler-

ies and videos

Side stage banner Podium that featured animated sponsor logo loop

Guests posing in front of the branded media wall

CANOE & KAYAK AWARDS PRESENTED BY VERIZONTHANK YOU

THANK YOU!