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TRANSCRIPT
ACQUAGROUP
ACQUA
IS A DATA-DRIVEN GROUP SPECIALIZED IN CONSULTING
AND OMNICHANNEL INTEGRATED COMMUNICATION, FOUNDED IN 2004.
ACQUA WAS BORN TAKING INSPIRATION FROM WATER, IN THE NAME AND
IN THE OPERATIONAL PROCESS: AS THE MOST FLEXIBLE ELEMENT IN NATURE,
IN FACT, IT ADAPTS FROM TIME TO TIME TO THE MARKET CONTEXT IN WHICH IT OPERATES,
AND ACTS WITH TRANSPARENCY AND VITALITY.
THE SYNERGY BETWEEN ITS VARIOUS OPERATING CORES ALLOWS IT TO FULFILL ITS MISSION:
TO OFFER ITS CUSTOMERS MULTICHANNEL COMMUNICATION PROJECTS,
PERSONALIZED AND BASED ON A SOLID STRATEGY.
MARKET RESEARCH
MEDIA PLANNING AND BUYING
ADVERTISING AND BELOW THE LINE
WEB
DIGITAL AND SOCIAL MARKETING
EVENTS AND ENGAGEMENT
LOYALTY PROGRAMS
RETAIL ACTIVATION
THOSE WHO RESEARCH, LISTEN.
Before getting into data, percentagesand statistical analysis, we workto understand what you really need.
We will choose together the research models that are the most effectivefor your goals and your company.
So, our first task is to give adviceand recommendations starting fromthe simplest of formulas: dialogue.
EMGACQUA
STRATEGICINFORMATION, NOT DATA.
It’s not enough for us to give you understanding of the results, we will help you apply them strategically. As well as being masters of the classic qualitative and quantitative analysis techniques, EMG Acqua also uses structural equation systems and “what if” analyses to give accurate simulations and direct interaction with the results. EMG Acqua has developed some unique research models:
• Mark - Brand Up
• Communication - Ad Tracker
• Product / Pricing - Optima, Forecaster, Price Simulator
• Satisfaction - CS Builder
• Sales Point / Retail - Store Optimiser, Retail Monitor
EMG Acqua is also implementing analyses with innovative neuroscience models (Eyetrackingand EEG-biofeedback) and can reviewthe reputation of brands / products / personalities on social media (also by targets).
EMG ACQUA IS:
A member of ESOMAR (European Society of Marketing Research), known worldwide in the field, which gives us access to an extremely wide network of 2,000 interviewers for personal surveys (CAPI, P&P and mystery client), 150 CATI stations and a flexible web-based platform for online interviews, allowing us to develop:
• Basic Research (Consumer Habits, Usage & Attitudes, Market Segmentation)
• Brand & Corporate Image
• Investigations into marketing-mixes (Concept Tests, Product Tests, Forecasting, Pack Tests, Naming Tests, Pricing Tests, Communication Surveys)
• Analysis of the relationship between companies and products / services and customers (Satisfaction, Loyalty, Advocacy)
• Point of sale surveys (Consumers and / or sales staff)
• Mystery Shopper - Mystery Caller
• Analysis of television and radio formats
• Socio-cultural, socio-political and opinion studies
• B2B Surveys
FROM MEANS OF COMMUNICATION TO MEANS THAT COMMUNICATES.
Our planning strategies are not limitedto treating the media as an anonymous mean for sending messages, but asan integral and indispensable partof meaningful communication.
Consistent with your objectives, we work to make sure that each means plays a leading role in creating a unique marketing message capable of increasing the value of your brand and makeyour approach more original.
ACQUAMEDIA PLANNING
ACQUA MEDIA PLANNING IS:
• National and local media planning.
• The purchase of space in the press, on billboards, radio, TV, and new media.
• Unconventional marketing planning, such as guerrilla marketing and street marketing, in cooperation with Pro&Go.
• Specialization in media planning and purchasing for the retail sector: shopping centers, outlets, large-scale distribution chains, and trade shows.
• Development of innovative integrated communication and marketing strategy projects, designed by professionals with many years of experience in business communications.
• Total control of planned positions to ensure the effective release of announcements.
• Member of the Consiglio Nazionale dei Centri Commerciali (CNCC – National Council of Shopping Centers).
BE ADMIRED, NOT ONLY SEEN.
Acqua Media Planning’s strategies have been developed from use of the main media software programs, constant local area observation, and use of researchand geomarketing models developed by other Group companies. An exclusive and innovative approach that combines the typical quantitative dynamics and a qualitative target analysis value.
PRAISE OF IDEAS.
Erasmus of Rotterdam used to say that the heart is always right. Millionsof consumers who every day choosea brand based on emotional reasons say the same thing.
Key Adv was formed for the purposeof conducting in-depth analysesof these reasons and to transform them into creative solutions that are felt before they are seen.
Our objective is to seduce the heart,to conquer the mind and perhaps attempt what Erasmus could notachieve: reconciliation between reason and feelings.
KEYADV
KEY ADV IS:
• Development of innovative communication strategies, starting from an in-depth analysis of a given market and its key players.
• Advertising.
• Below the line.
• Graphic design.
• Corporate identity.
• Packaging.
THE STRENGTH OF INTEGRATED THOUGHT.
To strengthen a brand’s position or image, Key Adv is committed to integrating all the group’s operations, tying them together through a creative common denominator. Every idea thus gives birth to a wider process that embraces different operations of marketing and research.This allows us to ensure that every project is endowed with conceptual consistency and strategic strength.
DIGITAL CREATIVITY, THE PERFECT COMBINATION.
The present becomes the future,the future becomes the present. The web is changing the rules ofthe game, and when the game gets digital professionals need to be prepared, passionate, innovative,and above all creative. It’s creativity that makes the difference: the right idea which strikes and involves users makes the brand shine out in the vast panorama of the world wide web, creating new opportunities for dialogue and social communication.
Digital communication doesn’t need digital wizards, just some skilland great ideas.
BOOSTER
BOOSTER IS:
• Strategies and Community management
• Content production and management
• Web sites and Portals
• E-commerce
• Web advertising
• Web marketing and Seo
• Lead generation
• Web editorial projects
• Social media marketing
• Video production and Web TV
• App mobile
• Virtual reality and 3D
• Augmented reality
EFFECTIVENESSAND INNOVATION ON THE WEB.
Design, realization, graphics, audio-video, production, marketing digital communication is a set of different elements that must be integrated intoone by a single structural adhesive: creativity. This is the force that moves the professionals of Booster, keeping them in constant motion, ready to challenge the media that is revolutionizing the very conceptof communication. We live for this,it’s our innate passion.
STATING THE OBVIOUS, A MEMORABLE EVENT.
Anything can surprise, even the most common. It depends on what situationsit is associated with and why. Creating undiscovered connectionsamong several elements generates in human beings that incredible reaction that scientists usually summarize in three letters: WOW. These three letters are Pro&Go’s daily objective, working to package events that are unique intersections connecting places, images, and words. Making people talk about your brand and your products with a WOW is possible, even starting with a glass of water and a small budget.
PRO&GO
PRO&GO IS:
• Planning and organization of events, trade meetings, conventions, trade shows, incentive trips and team building.
• The setting up of business-to-business and business-to-customer promotional tours.
• Sponsorship, promotion, and sampling.
• Street and guerrilla marketing.
• Innovative field marketing to increase the value of products at sales point.
THE EVENT BEYOND THE EVENT:THE MEASURABLE BUSINESS.
Pro&Go’s work continues even afterthe event. The reason is that satisfyingthe customer’s strategic and communication objectives also means being ableto measure results. Pro&Go is concerned with translating all its actions into numbers with a research model designed for the purpose by EMG Acqua. One more guarantee for those who seek, in addition to quality, the unmistakabilityof the facts.
THE ACCADUEBIT FORMULA.
Like all winning recipes, Acqua Group too has its special ingredient. It is called Alesca Informatica,a bit solution designed to complete the group’s operations and make them more precise, somethingthat Acqua would not be withouta little bit.
ALESCA
ALESCA INFORMATICA IS:
• Integrated management systems development.
• Development and support in human resources management.
• CMS Performer.
• Institutional sites.
• Design and management of multi-channel marketing campaigns and loyalty programs.
• Integrated web and mobile systems.
• Hosting, Cloud servers and dedicated systems.
EXCELLENCE AT THE CLICKOF A MOUSE.
Alesca Informatica guides its clientsin the digital world through accessto its CMS Performer that allows every client to manage their own site.
Visit the website dedicatedto the CMS:www.performer.alesca.net
Alesca Informatica's human resources experience has helped it create a rangeof products for HR management.
Visit the website dedicated to HR solutions: www.pms.alesca.net
WINNING YOUR CLIENTS’ LOYALTY, EARNING YOUR TRUST.
In today’s changing panorama clientscan react nervously, so achieving bondsof trust with them means achievinga balance between knowledge, research and innovation.
Acqua Loyalty creates loyalty conceptsthat make this balance their main ingredient. Thorough knowledge of your clientsand market trends is vital, so that your retail loyalty programs give desirable, original solutions and rewards.Only then you can win the loyaltyof your clients, and we win your trust.
ACQUALOYALTY
ACQUA LOYALTY IS: • Key-in-hand management of the entire loyalty process.
• Loyalty card: design, production, launch. Catalogues-awards.
• Points collection, contests, dynamic web-catalogues.
• Selection of quality and recognized brand prizes.
• Weekly data-collection from individual sales points, distribution-points monitoring, deliveries scheduling and restocking.
• Statistical analysis with graphics to monitor promotion progress, periodic detailed reports.
• Risk-free: client pays only for the awards actually distributed.
• Total return policy: return and re-credit for awards not distributed to end users.
• Special agreements and co-marketing agreements with leading companies in non-competing sectors.
• SMS-marketing campaigns to support communication.
OPTIMIZING TIME, MAXIMIZING INVESTMENTS.
Acqua Loyalty fits perfectly into theproduction flow of the communicating Acqua Group companies, exploiting their potential for research and creativity, as wellas systems support.
This means that, compared to competitors in the loyalty field, Acqua Loyalty can provide a more comprehensive service and - most importantly - streamlined steps throughout the project, because everything is designed and realized within one structure. Added value for your investment is achieved by three things: optimizing time, minimizing costs, maximizing ROI.
WHERE CONSUMERS’NEEDS COME FROM.
The secret of effective communicationis to continuously search for noveltyand use the most effective and innovative tools to achieve your goals.
This is why Acqua Retail has been established, to conquer the seventh mass media channel, the future of communication:the galleries of commercial centresand business parks, outlet centres, trade fairs, stations and airports are the ideal theatres where consumers now meetand satisfy their needs.
ACQUARETAIL
ACQUA RETAIL IS:
• Communication planning in the brand activation phase, with ad hoc strategies designed according to each different reality.
• Buying and planning of media spaces outside and inside the selected shopping malls.
• Creating communication campaigns with specially programmed formats on the basis of the characteristics of each mall.
• Organization of events managed in line with the mood of advertising campaigns and with the identity of the mall.
• Creation of structures and handling of all logistical aspects of communication management initiatives in the malls.
• Appointment of trained personnel for the campaign positions and tour managers to check, coordinate and supervise all tasks and operations.
• Management of engagement activities to involve users in the communication plan.
• Design and management of competition activities.• Precise control of all activities and detailed reporting for clients.
FROM 500 METRES AWAY, WITH THE CUSTOMER EVERYSTEP OF THE WAY.
Staying with customers until the purchase, accompanying them from the outset, along the 500 metres which precede their encounter with the product:this is Acqua Retail’s mission.
In this shared space we use all the best, most impactful and specially directed instruments according to the context, starting from the first interaction along the approaching streets outside the centers, until customers are within the commercial centre itself, right upto their approach to the actual product shelf.
We’re experts above all in engaging targets with piloted involvement: success with even the seventh media channel means that bright, effective and engaging, ideas must be employed to make a difference;this is exactly where Acqua Retail’sknowhow counts.
