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18TH INTERNATIONAL ADVERTISING FESTIVAL

Report2011October 5-8, 2011

Portorož / Slovenia

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I would like to sincerely thank you for taking part in the 18th Golden Drum Festival. It was both a pleasure and privilege to host so many distinguished Jury members, Guest Speakers, repre-sentatives of agencies, media, re-search houses, clients and others from the advertising industry of New Europe and beyond. Each and every Golden Drummer contributed to the spirit of the Festival by running for the many prestigious awards, listening to great lectures and presentations or simply enjoying given time to share, connect and learn.

We hope your stay at the Festi-val was pleasant, enjoyable and that it has met your expecta-tions. We look forward to see you again next year!

Barbara Krajnc

Executive Director of the Golden Drum Festival

Dear Golden Drummers!

SAVE THE DATE!19th Golden Drum

3-6 October 2012Grand Hotel Bernardin

Portorož, Slovenia

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Golden Drum New Europe Hall of FameGolden Drum Festival has in its eighteen years attracted great visionaries and dreamers who fought courageously and pas-sionately for the progress of the creative industry. As time goes by and people move forward, we tend to forget the names of those that have set the founda-tions, upon which professionals of today build great things. Es-tablished in 2010 on the marble wall of Bernardin’s Congress Hall where Golden Drummers meet year and year again, GOLDEN DRUM NEW EUROPE HALL OF FAME reads the names of great woman and men, engraved for time eternal. The list grows with careful consideration and a sense of gratefulness to those, whose names and actions we should never forget.In 2011 The Wall is richer for two new really great names. Jure Apih and Meta Dobnikar joined the great crowd of exceptional people.

JURE APIH AND META DOBNIKARThanks to Jure and Meta, the Golden Drum Festival has been put on the map of the World’s most prominent and important advertising festivals. It is this festival that brings together representatives of advertising, prominent guests and speakers, a festival that teaches, rewards and celebrates. As Mr. Apih said time and again, the motto of the festival is - “Sharp competition, good school, crazy party and devilish challenge”. That was and will remain key guidance for the future, thus distinguishing the Golden Drum Festival from other festivals.

This is a recognition for the years of work in creating and de-veloping the Golden Drum Festi-val as it represents an outstand-ing value and importance, not only for the advertising profes-sion in Slovenia, but also interna-tionally. My name on Bernardin’s wall of fame is a great reward that I am very proud of. I under-stand it as confi rmation, remind-er and an action of gratitude of all those people that helped Golden Drum to become as it is. Without all the enthusiasm and love it wouldn’t become such a great festival. Recognition not only in our industry not only in countries across New Europe but much wider has driven us to innovate and create. Bitter sweet was the knowledge that our ide-as were used by many creators of other similar festivals across the world. The head and the hart of our organisation team was of course Jure Apih I was just the neck and many many great co-workers synchronized body. Meta Dobnikar

The fact that my name will stay on The wall at least as long as the glue on marble Bernardin will hold is a small patch on my wounded ego. The knowing that the world still turns around even if I am not there has noth-ing to do with vanity. Two steps forward, one backward is love dance which goes two steps forward again. Jure Apih

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Golden Drum’s Juries

SINGLE CHANNEL JURY

President of the Single Channel Jury:Stefan Schmidt, Creative at Large/TBWA\Europe, Chief Creative Offi cer/TBWA Germany

Davor Bruketa, Creative Director & Founder, Bruketa&Zinic OM, CroatiaTolga Büyükdoganay, Creative Director, Demner, Merlicek & Bergman, AustriaRazvan Capanescu, Chief Creative Offi cer, Publicis RomaniaZoran Gabrijan, Creative Director, Futura DDB, SloveniaPawel Heinze, Executive Creative Director, Leo Burnett Warsaw, PolandLeandro Raposo*, General Creative Director, McCann SpainWill Rust, Executive Creative Director, Ogilvy Group Hungary & UkraineDejan Stajnberger, Creative Director, VCCP Prague, Czech RepublicAndrej Štuk, Executive Creative Director, Mark BBDO Prague, Czech RepublicJon Williams, Chief Digital Offi cer, Grey EMEA

*Due to unforeseen circumstances Leandro Raposo was unable to attend the fi nal stage of judging.

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MULTI CHANNEL JURY

President of the Multi Channel Jury:Matias Palm-Jensen, Chief Innovation Offi cer, EMEA, McCann Worldgroup

Claudiu Dobrita, Creative Director, Draftfcb BucharestPeter Kačenka, Executive Creative Director, Wiktor Leo Burnett, Slovak RepublicVolkan Karakasoglu, Creative Director, TBWA\Istanbul, TurkeyMikhail Kudashkin, Creative Director, Leo Burnett MoscowAnthony Kyriazis, Director of Creative Services @Tribal DDB AthensKrešimir Macan, Director and Senior Partner, Manjgura, CroatiaDésirée Maurd*, Creative Director & Partner, Prime, SwedenMitja Petrovič, Director and co-owner of the agency Publicis Group SloveniaFelix Del Valle, Executive Creative Director, Contrapunto BBDO, SpainRobin Weeks, Regional Creative Director for Ogilvy CEE

PIRAN PORTOROŽ POSTER AWARD JURY

President of the PPPA Jury:Adrian Botan, Regional Creative Director for CEE at McCann Erickson, Partner and Executive Creative Director of McCann Erickson Bucharest

Aljoša Bagola, Executive Creative Director, Pristop, SloveniaYigal Baron, Managing Director of the Israeli Advertising Association, IsraelSvetlana Ćopić, Creative Director, New Moment New Ideas Company Y&R Belgrade, SerbiaVera Stanković, Creative Director, Sonce.net, Slovenia

*Due to unforeseen circumstances Désirée Maurd was unable to attend the fi nal stage of judging.

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Golden Drum’s rankings in 2011

Rang of Top New European Agencies – Top 10 Points

BV MCCANN ERICKSON ROMANIA S L 93

LEO BURNETT SP. Z O.O. 71

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH 52

OGILVY PRAGUE 42

DDB&CO. 39

OGILVY & MATHER UKRAINE 33

VOSKHOD 30

EURO RSCG WARSAW 28

SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV 24

OGILVY & MATHER GMBH 23

Rang of Top Agency Networks – Top 10 Points

LEO BURNETT 133

OGILVY 119

McCANN ERICKSON 107

DDB 63

YOUNG & RUBICAM 44

EURO RSCG 43

BBDO 42

GREY 23

TBWA 21

LOWE 11

Rang of Top Brands – Top 10 Points

VODAFONE 60

NATIONAL MUSEUM IN KRAKOW 41

ROM 33

BANK FORUM 32

100 000 BOOKS 27

AMAZONKI - STOWARZYSZENIE WARSZAWA CENTRUM 24

DREFT 23

AMUNDSEN VODKA 22

FORD 20

ART DIRECTORS CLUB UKRAINE 18

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Golden Drum Winners in 2011

The most awarded brand of the Golden Drum Festival with 60 points collected, the brand Vodafone won the Brand Grand Prix award.

With 133 points, Leo Burnett won the Golden Net award for the most successful agency network at the festival.

With 93 points, the agency BV McCann Erick-son Romania SRL was awarded with the Golden Rose award for the most successful agency at the Golden Drum Festival.

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Winners on stage

LOCAL SPIRITGLOBAL FAME

5th CUP Awards and Creative Stagein Istanbul 26–27 January 2012

www.thecupawards.com

THE FIFTH INTERCONTINENTAL ADVERTISING CUPTHE BEST OF THE BEST AWARDS

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18th Golden Drum AwardsGD GRAND PRIXFilm

1. Entry title: Surprise; PassionAgency: OGILVY & MATHER UKRAINEAdvertiser/client: Brand name: Bank ForumCountry: UKRAINEAgency network: OGILVY

Press

2. Entry title: Color 1; Color 2; Color 3Agency: LEO BURNETT SP. Z O.O.Advertiser/client: Procter & GambleBrand name: DreftCountry: POLANDAgency network: LEO BURNETT

Outdoor

3. Entry title: All The Names In The Country Share The LogoAgency: SHALMOR AVNON AM-ICHAY / Y&R INTERACTIVE TEL AVIVAdvertiser/client: Brand name: StraussCountry: ISRAELAgency network: YOUNG & RUBICAM

Radio

Entry title: Gugl-ParisAgency: DEMNER, MERLICEK & BERGMANN WERBEGESELLS-CHAFT MBHAdvertiser/client: Mobilkom Austria AG/ bob Brand name: bobCountry: AUSTRIAAgency network: Independent agency

Direct communication

4. Entry title: Books FreshenersAgency: VOSKHODAdvertiser/client: Brand name: 100 000 BooksCountry: RUSSIAAgency network: Independent agency

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Corporate & brand materials

5. Entry title: A 365 nights a year calendarAgency: GREY WORLDWIDE WARSZAWA SP. Z O.O.Advertiser/client: Taboo CondomsBrand name: Taboo CondomsCountry: POLANDAgency network: GREY

Digital

6. Entry title: Google Analytics as our MediaAgency: TRIAD ADVERTISINGAdvertiser/client: Riesenia.comBrand name: Analytics.skCountry: SLOVAK REPUBLICAgency network: Independent agency

New or innovative

7. Entry title: What a person can miss, a machine wil fi nd.Agency: EURO RSCG WARSAWAdvertiser/client: Amazonki - Sto-warzyszenie Warszawa CentrumBrand name: Amazonki - Sto-warzyszenie Warszawa CentrumCountry: POLANDAgency network: EURO RSCG

Integrated communication campaigns

8. Entry title: American RomAgency: BV MCCANN ERICKSON ROMANIA SRLAdvertiser/client: Kandia DulceBrand name: RomCountry: ROMANIAAgency network: McCANN ERICK-SON

Direct campaigns

9. Entry title: Secrets Behind Paint-ingsAgency: LEO BURNETT SP. Z O.O.Advertiser/client: PZU S.A. - Na-tional Museum in KrakowBrand name: National Museum in KrakowCountry: POLANDAgency network: LEO BURNETT

Digital campaigns

10. Entry title: Vodafone CerebelAgency: BV MCCANN ERICKSON ROMANIA SRLAdvertiser/client: Vodafone Roma-niaBrand name: VodafoneCountry: ROMANIAAgency network: McCANN ERICK-SON

Events

11. Entry title: The WeddingAgency: BV MCCANN ERICKSON ROMANIA SRLAdvertiser/client: Vodafone Roma-niaBrand name: VodafoneCountry: ROMANIAAgency network: McCANN ERICK-SON

Public relations

12. Entry title: Vodafone ChivuAgency: BV MCCANN ERICKSON ROMANIA SRLAdvertiser/client: Vodafone Roma-niaBrand name: VodafoneCountry: ROMANIAAgency network: McCANN ERICK-SON

Innovative campaigns

13. Entry title: Turkcell TweetAgency: RABARBAAdvertiser/client: Brand name: TurkcellCountry: TURKEYAgency network: Independent agency

GOLDEN WATCH AWARD14. Entry title: Secrets Behind Paint-ingsAgency: LEO BURNETT SP. Z O.O.Advertiser/client: PZU S.A. - Na-tional Museum in KrakowBrand name: National Museum in KrakowCountry: POLAND

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VIRTUOSO AWARDSBest Cinematography for director of photography of the best fi lm clip

15. Entry title: Year Zero / OFFF Barcelona 2011Agency: SAVAGEAdvertiser/client: OFFF Festival Barcelona 2011Brand name: OFFF Festival Barce-lona 2011Country: CZECH REPUBLICAgency network: Independent agencyDirector of Photography: Jiri Malek, Mischa Rozema

Best Illustration for author of best illustration

16. Entry title: Aspirin Before & After Bride; Aspirin Before & After Driver; Aspirin Before & After Em-ployeeAgency: BBDO RUSSIA GROUPAdvertiser/client: Brand name: AspirinCountry: RUSSIAAgency network: BBDOIllustrator: Paulo Garcia

Best Photography for author of best photography

No award

PIRAN PORTOROŽ POSTER AWARD1st Place

17. Entry title: Edward Scissorhands 1; Edward Scissorhands 2; Edward Scissorhands 3Country: POLANDAdvertising agency: NETIZENS SP. Z O.O.Author(s): Mateusz Gaca and Alek-sandra Marchocka

2nd Place

18. Entry title: The Sound of Piran - Violin; The Sound of Piran - SeagullCountry: ROMANIAAdvertising agency: XSR MG Author(s): Andrei Dragan, Erik Er-dokozi

3rd Place

19. Entry title: Simpsons In PiranCountry: SLOVAK REPUBLICAdvertising agency: WIKTOR LEO BURNETTAuthor(s): Miro Kozel

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Speakers 18th Golden Drum program focused on new thinking and on the ever faster evolving novelties and changes we face in our life and at work. Golden Drum is and remains a meeting point of great minds and top creative works. This year’s visitors had at least 93 reasons not to miss the festival: more than 30 lectures, 5 workshops, 4 panel discussions with 50 renowned speakers and 4 parties in 4 unforgettable festival days!

Speakers

Jure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC - The CUPIgor Arih, Creative Director and Owner, Arih d.o.o., SloveniaStefan Böck, Founder, Creative Soci-etyAdrian Botan, Chairman of New Europe Creative Council / Executive Creative Director, McCann RomaniaFarid Chehab, Honorary Chairman and Advisor to the Board Leo Burnett MENAFrancesco Cibò, Creative Excellence Manager Coca-Cola Central & South-ern EuropeMichael Conrad, President of the Berlin School of Creative Leadership Worldwide, ZürichWill Cummock, ace straight 8 fi lm-makerMicky Denehy, Founding Principal of EACA International SchoolHannes Eder, Managing Director, Universal Music Austria & Western Balkans, ViennaAlexey Fadeyev, Co-founder & Crea-tive Director at Depot WPF Branding AgencyAlmir Flisar, Concept Creator, Dream-Ethic Change, SloveniaTzur Golan, Chief Creative Director and CEO of Shalmor Avnon Amichay Y&R, Tel AvivUroš Goričan, Creative Strategist at Saatchi & Saatchi Ljubljana, SloveniaPatrick Hanson-Lowe, CMO PublicisFelix Heinrich, Partner, Creative So-cietySteve Henry, Creative Consultant, UKTony Hertz, Owner and Creative Di-rector, Hertz:RadioMark Husak, Director of Media and

Digital Development in Europe, Mill-ward BrownDariusz Janczewski, Managing Direc-tor, Media Direction OMDPeter Kamstedt, Program Director, Berghs School of Communication, Sweden Matjaž Kek, Head of Division for communication projects, Government Communication Offi ce, Republic of SloveniaJames Kent, Analytics Research Spe-cialist, MPS at Google, London, United KingdomPetteri Kilpinen, Senior Vice Presi-dent, Innovation, TBWA\EuropeJim Kite, Strategic Development Director, Starcom MediaVest Group EMEAArno Laeven, Strategy Director Sa-noma Media Russia & CEEJeannette Liendo, Global Director, Microsoft, Corporate Marketing GroupMalte Lohan, Director of Public Af-fairs, World Federation of AdvertisersKrešimir Macan, Director and Senior Partner, Manjgura, Croatia Vesna Marđonović, Media Director CEE at GlaxoSmithKline Consumer HealthcareGustavo Martinez, President McCann WorldGroup EuropeJohannes Newrkla, Founding mem-ber of Art Directors Club of Europe, Founder and CEO of BluetangoPaweł Niziński, CEO of GoodBrand & Community CEENicola Novellone, Chairman & CEO, Leo Burnett CEE Mitja Petrovič, Director and Co-owner of the agency Publicis Group, SloveniaTomasz Pirc, Director of Usability and Information Design, Innovatif / Futura

Group, SloveniaMilka Pogliani, Chairman and Ex-ecutive Creative Director McCann WorldGroup Italy, Creative Advisor McCann New EuropeElliot Polak, Founder and CEO, Tex-tappealAndrej Pompe, President of Brand-BusinessSchool, Co-founder and Partner of Formitas BBDO Ketchum, SloveniaUlrich Proeschel, Vice-President Busi-ness Development, TBWA\EuropeJanez Rakušček, Executive Creative Director, Luna\TBWA, SloveniaAndrew Rawlins, Founder of the Epica Awards Kate Robertson, U.K. Group Chairman Euro RSCG Worldwide & Co-founder One Young WorldWill Sansom, Writer and Consultant for Contagious CommunicationsEd Sayers, founder of straight 8Thomas Schmid, Managing Direc-tor and Executive Creative Director, Friendly Fire Creative ServicesStefan Schmidt, Creative at Large/ Chief Creative Offi cer, TBWA\EuropeOrly Seagull, Marcom Innovation Consultant at SIT, Systematic Inventive ThinkingGábor Szántó, Head of Innovation and Digital, DDB, HungaryLucia Tarbajovská, Co-founder of Brand AcademyFernando Vega Olmos, Creative Chairman, Continental Europe and Latin America – JWT Worldwide Crea-tive Council ChairmanEmma Wilkie, Managing Director, The Gunn Report Ltd Andraž Zorko, partner, Valicon, Slov-enia

Pristop d.o.o.Trubarjeva cesta 791000 Ljubljana Slovenija

www.pristop.si

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18th Golden Drum’s program was enriched with lectures given by high ranking and distinguished Guest Speakers at the Creative Academy. Parallel with lectures, the program off ered a chance to explore many specifi c areas and creative channels at labs and workshops, such as Creative Lab, Digital Lab, PR Lab and Media Lab.

Lectures 2011

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Parties 2011