TRUMPS TRUMPS

19CHANNELS FOR GROWTH

EVERYTHINGEVERYTHING

Get

A startup is a company designed to grow fast...The only essential thing is growth. Everything else we associate with startups follows from growth.– Paul Graham

Traction Trumps Everything‘‘

‘‘Traction is growth. The pursuit of traction is what defines a startup.– Traction Book

‘‘ ‘‘

Get

Almost every failed startup has a product.

What failed startups don’t have are enough customers.– Traction Book

Most Startups End in Failure‘‘

‘‘

Get

The #1 reason that we pass on entrepreneurs we’d otherwise like to back, is their focusing on product to the exclusion of everything else.– Marc Andreessen

You Need a Traction Strategy‘‘

‘‘

Get

If you can get even a single distribution channel to work, you have a great business.

If you try for several but don’t nail one, you’re finished. So it’s worth thinking really hard about finding the single best distribution channel.– Peter Thiel

Find Your Traction Channel‘‘

‘‘

Get

The biggest mistake startups make when trying to get traction is failing to pursue traction in parallel with product development.

Traction and product development are of equal importance and should each get about half your attention. This is what we call the 50% RULE:

You Need To Give Traction Attention

‘‘

Spend 50% of your time on product and 50% on traction.– Traction Book

‘‘

Get

We interviewed more than forty successful founders to educate you on these channels.

Startups Get Traction Through 19 Different Channels

40+ Interviews

Companies that have used this channel successfully:

Get

Viral MarketingGet your users to market for you.

CHANNEL 01

Companies that have used this channel successfully:

Get

Get your name out there via traditional media.

Public Relations (PR)

CHANNEL 02

Companies that have used this channel successfully:

Get

Do stunts and treat your customers outrageously well, and word will spread.

Unconventional PR

CHANNEL 03

Companies that have used this channel successfully:

Get

Reach hundreds of millions of people by advertising on search engines.

Search Engine Marketing

CHANNEL 04

Companies that have used this channel successfully:

Get

Advertise on social media and websites to reach millions of potential customers.

Social and Display Ads

CHANNEL 05

Companies that have used this channel successfully:

Get

Reach customers offline via TV, Radio and Print advertising.

Offline Ads

CHANNEL 06

Companies that have used this channel successfully:

Get

Get to the top of search engines.

CHANNEL 07

Search Engine Optimization (SEO)

Companies that have used this channel successfully:

Get

Use your blog to educate and reach customers.

Content Marketing

CHANNEL 08

Companies that have used this channel successfully:

Get

Reach and convert your prospects with targeted emails.

Email Marketing

CHANNEL 09

Companies that have used this channel successfully:

Get

Use engineering resources to build tools that acquire customers.

Engineering as Marketing

CHANNEL 10

Companies that have used this channel successfully:

Get

Target popular blogs to reach new audiences.

Targeting Blogs

CHANNEL 11

Companies that have used this channel successfully:

Get

Use partnerships to acquire millions of customers.

Business Development

CHANNEL 12

Companies that have used this channel successfully:

Get

Sell your product to enterprises and other customers.

Sales

CHANNEL 13

Companies that have used this channel successfully:

Get

Get affiliates to sell your product for you.

Affiliate Programs

CHANNEL 14

Companies that have used this channel successfully:

Get

Tie your growth to a larger platform like Facebook, Pinterest or the App Store.

Existing Platforms

CHANNEL 15

Companies that have used this channel successfully:

Get

Get customers and partners by participating in industry trade shows.

Trade Shows

CHANNEL 16

Companies that have used this channel successfully:

Get

Create an event to bring customers to you.

Offline Events

CHANNEL 17

Companies that have used this channel successfully:

Get

Give speeches to groups of potential customers.

Speaking Engagements

CHANNEL 18

Companies that have used this channel successfully:

Get

Build a community around your company or product.

Community Building

CHANNEL 19

Get

19 Traction Channels:

Viral Marketing

Public Relations (PR)

Unconventional PR

Search Engine Marketing (SEM)

Social and Display Ads

Offline Ads

Search Engine Optimization (SEO)

Content Marketing

Email Marketing

Engineering as Marketing

1

2

3

4

5

6

7

8

9

10

Target Market Blogs

Business Development (BD)

Sales

Affiliate Programs

Existing Platforms

Trade Shows

Offline Events

Speaking Engagements

Community Building

11

12

13

14

15

16

17

18

19

Get

Traction Book provides startup founders and employees with the framework successful companies have used to find their distribution channels and get traction.

We developed this framework with the help of the founders behind several of the biggest companies and organizations in the world:

Jimmy Wales Alexis Ohanian Paul English Alex Pachikov

A STARTUP GUIDE TOGETTING CUSTOMERS

Get the Book!

GET THE BOOK

Learn The Actionable Framework You Can Use to Get Traction