By: Ayushi, Jyoti, shiladitya, sweta, vishal

SiMER Shivalik institute of management education & Research

His Father

Chairman of the United Breweries Group. Vittal Mallya. (died in 1983)

Childhood & Education

•Dr. Vijay Mallya  •Ph.D in Business AdministrationPh.D in Business Administration

• Bangalore-based billionaire businessman.Bangalore-based billionaire businessman.

•Occupation Rajya Sabha MP.

•Chairman- United Breweries Group, Kingfisher Airlines, Force India, Royal Challengers Bangalore, United Racing and Bloodstock Breeders.

•Net worth - US$1.2 billion. (6000 cr. Rs.)

Rise of Vijay Mallya

I went to my father and said I wanted to relaunch the brand and I said I wanted a million rupees for it.

Life in India at the time was very controlled and Mallya saw in Kingfisher something that offered a different idea of lifestyle.

Vittal died in 1983 and Vijay took over the company at the age of only 27

• Early in his career, vijay mallya moved into chemicals, fertilizers, ran 2 glossy magazines

• In America, he started a software firm and brought some local newspapers, breweries and vineyards.

•VIJAY MALLYA IS REFERRED TO AS INDIA’S RICHARD BRANSON.

•THE KINGFISHER BRAND COMMANDS A 29% SHARE OF BEER MARKET IN INDIA AND IS SOLD IN OVER 52 COUNTRIES.

•HAS A PERSONAL YACHT:ONCE OWNED BY ELIZABETH TAYLOR .

•OWNS SUPER STYLISH HOMES IN LONDON,U.S, DUBAI AND INDIA.

•AT ONE TIME,HE WAS CALLED THE PLAYBOY OF THE EAST.

HIS FAMILY

Mallya is married twice. His first wife was Sameera and they have a son together, named Sidhartha Vijay Mallya. Later on, he married Rekha and has two daughters Leana Mallya, Tanya Mallya.

HIS WIFE…Rekha Mallya

Her family hails from

Coorg (karnataka), famed for

its coffee plantations and the

scent of pepper.

She supports

“ the Name Campaign”

, an organisation that helps the

kidnapped children.

Sidhartha Mallya

In 2005, Vijay Mallya announced

the induction of his 18-year-old son,

Sidhartha, on the board of United

Breweries Holdings as additional

director. Simultaneously, Sidhartha

was appointed on the boards of

three investment companies

controlled by the Mallya family.

Leana and Tanya

Study in the US.

live in a mansion in Sausalito, a tiny suburb in San Francisco.

US citizens and own 25 per cent each of

The group's Kingfisher Airline.

He took over as chairman of the UB Group in 1983. Since than, the group has grown

into a multi-national

conglomerate.

The focal business areas are: alcoholic beverages, life sciences, engineering, agriculture, chemicals, information technology and

leisure.

Shaw Wallace enters the UB fold

He bought a Kolkata-based drinks firm, Shaw Wallace. This made UB not only the market leader in India UB accounts for 52% of beer sales in India Kingfisher beer alone has a market share of nearly 30%.

Mr Mallya's family owns 55% of the top UB group company, United Breweries Holdings.

VIJAY MALLYA…….THE SPIRIT BEHIND THE KINGFISHER BRAND

In 2005, Vijay Mallya established Kingfisher Airlines.

Kingfisher Airlines is the first Indian company to purchase an Airbus A-380. Initially the connectivity was only between Mumbai, New Delhi and Bangalore.

SPORTS

Mallya has won trophies in professional car racing circuits, notably at the Sholavaram track in Chennai during 1970s and 1980s.

He drove a Formula 1 car in early 1980s in the open class.

A keen yachtsman and aviator and won numerous trophies in horse racing including several prestigious Derbies.

 The glamorous man of Indian Racing………………

Vijay Mallya says that his mother told him that the first word he ever uttered was not "Mama" or "Papa" like the rest of us. Apparently the bouncing young baby Vijay came up with the word "car". Since his days in nappies, Mallya has been passionate about cars.

Achievements

Establishment of Mallya Hospital in Bangalore.

Helped to establish the Mallya Aditi International School, a prestigious private school in Bangalore.

Successfully bid for the sword of Tipu Sultan of Mysore, and brought it back to India.

Also nominated as a global leader for tomorrow by the world economic forum.

Political Career

He entered politics in 2000 and superseded

Subramaniam Swamy as the president of Janata Party, a breakaway faction of the original

Janata Dal party.

• Member of Parliament (Rajya Sabha since 2002).

Believe it or not….

• Not surprising for a man who prays every day, does the entire 42-day Sabarimala fast every year (during which he only wears black), and is a keen follower of Sri Ravi Shankar and the Art of Living.

Mr. High Spirits

Corporate Family

Square Radius  DSF Internet Services Breweries Division  McDowell & Co. Ltd.  Mangalore Chemicals & Fertilizers Limited UB Business Centre  UBICS Inc.  New India Digest   The Asian Age  Marin scope newspapers  kingfisher airlines

“I AM ALWAYS CLAIMING THAT 24 BY 7 ISN’T ENOUGH ………………………………………………..I LOVE CHALLENGES.” VIJAY MALLYA

Mallya is originally from the town of Bantwal (near Mangalore) in Karnataka.

He was educated at La Martiniere Boys' College, Kolkata and completed his degree from St. Xavier's College, Calcutta under Calcutta University. He was conferred a Doctorate in Philosophy in Business Administration by some university in California.

Mallya is married twice. His first wife was Sameera and they have a son together, named Sidhartha Vijay Mallya. Later on, he married Rekha and has two daughters Leana Mallya, Tanya Mallya.

He was educated at La Martiniere Boys' College, Kolkata and completed his degree from St. Xavier's College, Calcutta under Calcutta University. He was conferred a Doctorate in Philosophy in Business Administration by some university in California

As of 2008, Mallya was ranked as the 362nd richest person in the world and the 7th in India with a net worth of US$1.2 billion.

He receives substantial press coverage that focuses on his lavish parties and his hotels, automobiles, and his yacht, the Indian Empress.

Laila

 Laila has an under-grad degree

from the University of Bentley,

Boston. An entrepreneur in her own right,

she outsources accessories and

lifestyle products from the USA

and Europe for a Bangalore lifestyle

store called Kahawa. She has also worked as a

merchandiser with high-end

retail houses in New York.