1950s americanculture[1]
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U.S. HistoryChapter 23
#21
U.S. HistoryChapter 23
#21
America
In THE 1950sProsperity & Conformity
America
In THE 1950sProsperity & Conformity
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Assignment
1. Critical Thinking p. 809 Q. 1&2
2. Ch 23 Assessment p. 817-819 Q. 1-20
1. A - Closed Shop
Handwritten Due - Tuesday
Quiz 40 pts – Tuesday
Key Terms & People
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Americans returned from WWII hoping to find a
better life than the one they left
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The GI Bill June 20,1944 -- FDR signed into law “The Servicemen's Readjustment Act”
Prevent –Bonus March • Loans for Homes
• $ for College Education
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Suburban Living
- start at 45Sec(8min)
Suburban Living
- start at 45Sec(8min)
$7,990 or $60/month with no down payment.
Levittown: “The American Dream”1949-William Levitt began to mass produce
150 houses per wk ‘Cookie-Cutter Homes’
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Suburban Living:The New “American Dream” Suburban Living:The New “American Dream”
k 1 story high
k 12’x19’ living rm
k 2 bedrooms
k tiled bathroom
k garage
k small backyard
k front lawn
By 1960-1/3 of the U.S. pop. in the suburbs
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Suburban LivingSuburban Living
SHIFTS IN POPULATION DISTRIBUTION
1940-1970
1940 1950 1960 1970Central Cities 31.6% 32.3% 32.6% 32.0%
Suburbs 19.5% 23.8% 30.7% 41.6%Rural Areas/ 48.9% 43.9% 36.7% 26.4%Small Towns
U. S. Bureau of the Census
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Suburban Living:The Typical TV Suburban
Families
Suburban Living:The Typical TV Suburban
FamiliesThe
Donna Reed Show1958-1966
Leave It to Beaver1957-1963
Father Knows Best
1954-1958
The Ozzie & Harriet Show
1952-1966
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Suburban Living
“The American Dream”
Conformity was the desire
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The Baby Boom
The Baby BoomIt seems to me that every other
young housewife I see is pregnant.
-- British visitor to America, 1958
1957 - 1 baby born every 7 seconds
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The Baby Boom
The Baby Boom
Dr. Benjamin Spock
and the Anderson Quintuplets
“spare the rod” to create happy
children
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Baby Boom – Polio Eradicated• 1952 – 58,000 cases of Polio
• Dr. Salk & his family became human guinea pigs
• April 12, 1955 – CDC declared safe
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Kid’s needs were catered to
- enjoyed a lifestyle of unprecedented privilege
Little League Baseball
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Consumerism
Consumerism
1950 - Introduction of the Diner’s Card
* the first Credit Card in the World
All babies were potential consumers who spearheaded a brand-new market for food, clothing, and shelter. -- Life Magazine (May, 1958)
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Consumerism Consumerism
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A Changing Workplace
A Changing Workplace Automation: from 1947-1957
factory workers decreased by 4.3% eliminated 1.5 million Blue-Collar jobs
By 1956:more White-Collar than
Blue-Collar jobs in the U. S.
1st Computers:
ENIAC & Mark I
U.S. Army & Navy
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Women in the Workforce
• After WWII – Women were encouraged to:
“Go back Home”
“Give your Job to a Vet”
• Women stayed in the workforce, but in more traditional roles
- low pay
- faced discrimination for talents
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The Culture of the Car
The Culture of the Car
Car registrations: 1945 - 25,000,000 1960 - 60,000,000
2-family cars doubles from 1951-1958
1956 - Interstate Highway Act largest public works project in U.S.History!
Å Cost $129 billion
Å 41,000 miles of new highways built
1959 Chevy Corvette
1958 Pink Cadillac
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Interstate Hwy Act-1956
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“Death by Interstate”
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The Culture of the Car
The Culture of the Car
First McDonald’s (1955)
America became a more homogeneous nation because of the automobile
Drive-In Movies
Howard Johnson’s
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The Culture of the Car
The Culture of the Car
The U. S. pop. was on the move in the 1950’s
“Sunbelt” states - southwest1955 Disneyland opened in Southern California.- 40% of the guests: outside California, most by car
Frontier Land
Main Street Tomorrow Land
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TelevisionTelevision 1946 - 7,000 TV sets in
America
Mass Audience - TV celebrated traditionalAmerican values
“Television is a vast wasteland”
Newton Minnow, Chairman of the FCC -1961
Truth, Justice, and the American way!
1950 - 50,000,000 TV sets in Am.
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Television - Family Shows
Television - Family Shows
I Love Lucy
The Honeymooners
Glossy view of mostly middle-class suburban life
BUT..Women secretly hoped their daughters would have better lives than they had lived
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Women’s talents were put down
Gimbel’s Department store ad in 1952
Riddle – What’s College?
"That's where girls who are above cooking and sewing go to meet a man so they can spend their lives cooking and sewing."
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Science FictionScience FictionUFO Sightings skyrocketed in the
1950s.
War of the Worlds
Hollywood used aliens as a metaphor for whom ??
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The TV Culture- for Society on the
Go
Called TV dinners from 1953-62
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Teen CultureTeen CultureIn the 1950s -the word “teenager”
entered the American language
By 1956- 13 mill. teens with $7 bill. to spend yr 1951 - “race music” - “ROCK ‘N ROLL”
Elvis Presley - “The King”
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Teen CultureTeen Culture“Juvenile Delinquency”
Marlon Brando in
The Wild One (1953)
James Dean inRebel Without a
Cause (1955)
1951- J. D. Salinger’s A Catcher in the Rye
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Teen Culture Teen CultureThe “Beat” Generation:
f Jack Kerouac On The Road
f Allen Ginsberg poem, “Howl”
“Beatnik”
“Clean” Teen
Ultimately led to the counter-culture “hippie” of the 1960’s
Rejected materialism - experimented with drugs and sex
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Religious Revival
Religious Revival Today in the U. S., the Christian faith is
back in the center of things. -- Time magazine, 1954
Church membership: 1940 - 64,000,000 1960 - 114,000,000
Television Preachers:
1. Catholic Bishop Fulton J. Sheen “Life is Worth Living”
2. Methodist Minister Norman Vincent Peale The Power of Positive Thinking
3. Rev. Billy Graham - ecumenical message; warned against the evils of Communism